Fountain of Fortune New Year Packaging
by DAWHO
- Awarded April 15, 2026
- CLIENT: Bank SinoPac
- 5.776
This gift set features an illustrated package containing two cans of Prosperity Water and an interactive mobile red envelope. The design reinterprets traditional gift-giving through visual storytelling, symbolic elements, and integrated digital interaction. By combining classic New Year imagery with contemporary interactive features, the project presents both physical and digital components within a unified festive experience. The integration of traditional symbols and digital interaction reflects an approach that connects established cultural practices with present-day modes of communication.
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