Wakayama Umeshu Series Plum Wine

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Wakayama Umeshu Series Plum Wine
by Fumiko Okazeri

  • Awarded April 15, 2026
  • CLIENT: fodesign Inc.
  • 7.386
From Wakayama, Japan comes an aromatic plum wine and a refreshing plum wine jelly. Inspired by the concept of cultural exchange and encounters rooted in Chinese tradition, the design expresses a distinctly Japanese sensibility through soft textures and delicate illustrations. When the two bottles are placed side by side, they create a scene of a man and woman meeting-captured within the packaging design. As a gift from Japan, blessed with majestic mountains, the sea, ocean breezes, and brilliant sunlight, it accompanies joyful gatherings in faraway China.

From Wakayama, Japan comes an aromatic plum wine and a refreshing plum wine jelly. Inspired by the concept of cultural exchange and encounters rooted in Chinese tradition, the design expresses a distinctly Japanese sensibility through soft textures and delicate illustrations. When the two bottles are placed side by side, they create a scene of a man and woman meeting-captured within the packaging design. As a gift from Japan, blessed with majestic mountains, the sea, ocean breezes, and brilliant sunlight, it accompanies joyful gatherings in faraway China.

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Good  Design

Wakayama Umeshu Series Plum Wine

Good Design

Great Design by Shunji Yamanaka & fuRo

Wakayama Umeshu Series Plum Wine

Great Design by Shunji Yamanaka & fuRo

Inspirational Mobility Robot Design

Wakayama Umeshu Series Plum Wine

Inspirational Mobility Robot Design

CanguRo Mobility Robot Image

Wakayama Umeshu Series Plum Wine

CanguRo Mobility Robot Image

Wakayama Umeshu Series Plum Wine

Wakayama Umeshu Series Plum Wine

Fumiko Okazeri

Designer of Wakayama Umeshu Series Plum Wine


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