Huong Incense Branding and Packaging

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Huong Incense Branding and Packaging
by HUY NGUYEN TRAN

Awarded April 15, 2026
CLIENT: Huong
7.171

Huong is a branding and packaging project for a contemporary Vietnamese incense brand. The design reinterprets ancestor worship as a calm sensory ritual for younger generations. Colors follow the Five Elements, and the packaging structure is derived from the Six Harmonies and the traditional three compartment house. The set includes a hexagonal master box, six inner incense boxes, two incense holders and printed materials. A companion website named Gap extends the same visual system, allowing visitors to interact with ancestral silhouettes formed from their own shadow.

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