School Admissions Advertising and AR Campaign

School Admissions Advertising and AR Campaign
by Paul Robb

• Awarded April 15, 2026
• CLIENT: S6 Foundry
• 45.982

ABA Typographic Posters is an advertising campaign created for an arts university. Large-format typographic posters are printed and installed in public urban locations, where bold layouts and color systems attract attention. Each poster works as a marker for augmented reality content, which viewers reach by scanning the printed image with a smartphone. The augmented reality layer adds animated and interactive material that extends the printed message. The campaign presents art education to prospective students in a direct and participatory way.