Wudang Blessing Visual Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Wudang Blessing Visual Identity
by Wu Yao

Awarded April 15, 2026
CLIENT: Wudang Mountain Culture and Tourism Development Group Co., Ltd.
14.647

Wudang Blessing is a visual identity system created for a cultural tourism brand. The system reinterprets Taoist cultural figures, including Zhenwu Emperor, the Five Gods of Wealth, Fu Lu Shou and the Taizi Slope study blessing, in a contemporary illustrated style. Typography integrates mountain curves into the strokes. Patterns are modular, and vector graphics scale from business cards to billboards. Two color modes are provided, CMYK for print and RGB for screens. The unified system replaces scattered images and supports products, packaging and digital media.

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