Xiushan Lantern Brand and Illustration

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

Xiushan Lantern Brand and Illustration
by Pan Xuanli

Awarded April 15, 2026
CLIENT: Northeastern University of China
5.495

Xiushan Lantern is a branding and illustration project based on the Xiu Shan Lantern Dance, a national intangible cultural heritage of southeastern Chongqing. The design extracts lantern shapes, folk patterns, traditional colors and dance movements, and then retells them in a simple modern visual language. The illustrations are drawn with vector software and applied to cultural products, including red envelopes printed on recyclable paper and other items made of acrylic. The aim is to bring the lantern culture into daily life and to support its continuity.

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