A structured tote bag in luminous vermillion commands the visual field, its rectangular silhouette positioned at a subtle three-quarter angle against a seamlessly graduated crimson backdrop that shift

Rose Lee and Ernie Keung's Festive Gift ensemble orchestrates a sophisticated chromatic dialogue between saturated cadmium scarlet and warm cream establishing immediate festive resonance, the composit

A horizontal panoramic composition unfolds across four contiguous panels, each measuring approximately one-quarter of the total width, presenting a sophisticated exploration of East Asian artistic tra

Rose Lee and Ernie Keung's Bank Julius Baer Festive Gift orchestrates a dynamic diagonal compositional schema across a vivid crimson ground, establishing visual rhythm through the strategic placement

Rose Lee and Ernie Keung's Festive Gift orchestrates a sumptuous visual celebration through a precisely calibrated compositional structure wherein vibrant vermillion red frames dissect the picture pla

Gold Giftware Design · 2026

Bank Julius Baer Festive Gift

by Rose Lee and Ernie Keung

A' Design Award 2026 Gold Winner in Giftware Design
Awarded April 15, 2026
CLIENT: Count To Ten
Estimated Number of Design Views: 43,735
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About Bank Julius Baer Festive Gift

Inspired by the peacock and red crowned crane, this limited edition Chinese New Year collection translates two revered symbols into a unified design. The ensemble includes a premium tote with signature twilly, a pouch, red packets arranged as a bird and flower composition, and a scroll card. A refined palette of vivid red, subtle gold, and blue pink moire balances festive vibrancy with understated sophistication, elevating functional objects into decorative art.

Rose Lee and Ernie Keung's Bank Julius Baer Festive Gift emerges from a distinguished lineage of ceremonial presentation objects where the container itself becomes an integral component of the gift's meaning and value, transcending mere functional packaging to embody cultural narratives of goodwill, prosperity, and enduring connection. The designers have orchestrated a sophisticated dialogue between contemporary luxury sensibilities and time-honored decorative vocabularies, selecting the crane as their central symbolic protagonist, a creature whose associations with longevity, fidelity, and grace have resonated across diverse cultures for millennia. The technical accomplishment reveals itself in the seamless integration of multiple surface treatments: the primary illustration appears printed or woven onto the structured canvas body with remarkable tonal gradation, while the silk scarves introduce contrasting tactile luxury and secondary chromatic voices that complement rather than compete with the dominant red field. Compositionally, the work demonstrates acute understanding of visual hierarchy, positioning the standing crane as the gravitational center while allowing secondary elements including the flying companion, twisted branches, and clustered blossoms to create rhythmic counterpoint across the picture plane. The deliberate choice of a warm, enveloping red serves multiple functions simultaneously: it activates associations with celebration and auspicious beginnings, provides chromatic unity despite illustrative complexity, and establishes immediate emotional warmth upon encounter. The paired handles, each wrapped in distinct yet harmonizing silk gradients, suggest thoughtful attention to the ceremonial moment of receiving and carrying, transforming practical necessity into aesthetic opportunity. One might consider how this object occupies a fascinating position between art object and functional vessel, inviting contemplation of how material generosity expresses itself through careful design stewardship.

Press Kit

Unique Properties: A limited edition CNY gift collection for Swiss private bank Julius Baer, featuring a coordinated multi item ensemble with dual theme motifs, peacock and red crowned crane, China's most auspicious symbols. The collection premium tote with signature twilly, pouch, red packets forming a bird and flower painting, and a scroll card. Vibrant red, subtle gold, and blue pink moire balance Swiss elegance with festive joy, transforming functional gifts into decorative art.
Dimensions & Packaging: The coordinated ensemble includes a tote bag (W330 x D135 x H190mm) with reinforced handles; a twilly (W290 x H70mm) featuring peacock motifs to wrap handle or wear separately; matching pouch (W315 x H245mm); and red packets (W170 x H90mm) with precision spliced design forming a complete bird and flower artwork. A Chinese scroll greeting card (W960 x H245mm) unrolls to reveal the holiday message. Each piece complements in color, motif, and texture for cohesive display
Tags: Luxury gift collection, Tote bag design, Twilly accessory, Pouch, Chinese New Year, Private banking, Premium corporate gifting, Coordinated accessories, Chinese scroll, Specialty packaging, Cultural symbolism, Holiday collection, 2026 CNY, Branded merchandise, Luxury textiles.
Production Technology: The collection is realized through multiple premium production techniques
Tote bag and pouch, Crafted from high quality textiles with precise print application to achieve the striking red and gold color collision and embroidered moire patterns
Twilly, Silk fabric with detailed edge rolling and pattern registration matching the main motifs
Design Challenge: Challenge, achieve cohesion across formats from tote to twilly, envelopes and scroll. The solution employs a modular system, peacock and crane motifs appear whole on larger items, cropped on smaller pieces, and spliced across red packets, with consistent color application to preserve visual unity. The design links twilly and scroll formats to honor tradition while remaining contemporary.
Project Duration: January 2026 in Singapore and Hong Kong
Operation Flow: The recipient's journey starts with branded packaging. Inside, a Chinese scroll (the greeting card) sets the cultural tone. Unfolding next, the tote reveals a twilly on its handle, wearable multiple ways. The coordinating pouch encourages daily use, while the red packets' splicing design forms a bird and flower tableau when displayed together. The key innovation, these practical gifts transform into decorative art, the tote, pouch, twilly, and envelopes can be arranged as a museum like display, with the scroll kept or unfurled as wall art.
Research: Using visual cultural analysis, archival research, audits, and 20 interviews in Singapore and Hong Kong, the study identified auspicious symbols beyond zodiac signs and client gifting preferences. Peacock (boundless promise) and crane (longevity) motifs resonated. Clients favored usable, transformative items (tote, pouch), personalizable accessories (twilly), and displayable art (scroll, spliced packets). Enduring gifts increase perceived thoughtfulness and prolong seasonal exposure.
Inspiration: Inspired by Chinese mythology and ink wash art, this collection blends cultural symbolism with Swiss precision. The peacock embodies "boundless promise" for youth; the red-crowned crane symbolizes longevity for elders. A twilly wrapped handle nods to luxury scarf traditions, while the scroll format updates ancient scholarly gifting. Merging these elements with precision craftsmanship, the designs honour heritage while appealing to global clients who appreciate understated elegance.
Image Credits: Count To Ten
Patents: Copyrights belong to Count To Ten