babyfirst brand identity, branding strategies

Graphic Design Award Winner.
Awarded for Good Graphics, Illustration and Visual Communication Design.

babyfirst brand identity, branding strategies
by brian LAU lilian CHAN

  • Awarded April 15, 2012
  • CLIENT: brian LAU lilian CHAN
  • 10.306
a JV between foreign and chinese entities retailing high-end imported baby care products for the mainland chinese market. the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements. it is a chinese tradition to swaddle new borns in red cloth or clothes to confer good luck on the baby (red is the colour of good fortune). the pacifier is recognizably western. this design communicates an aspiration towards modernity while respecting traditions. we also capture how children are treasured given the 'one-child' policy in china.

a JV between foreign and chinese entities retailing high-end imported baby care products for the mainland chinese market. the design seamlessly combines western and chinese, contemporary and traditional, culturally and socially relevant elements. it is a chinese tradition to swaddle new borns in red cloth or clothes to confer good luck on the baby (red is the colour of good fortune). the pacifier is recognizably western. this design communicates an aspiration towards modernity while respecting traditions. we also capture how children are treasured given the 'one-child' policy in china.

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babyfirst brand identity, branding strategies

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babyfirst brand identity, branding strategies

babyfirst brand identity, branding strategies

brian LAU lilian CHAN

Designer of babyfirst brand identity, branding strategies


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