Black Label Retail Brand Packaging

Packaging Design Award Winner.
Awarded for Good Packaging Design.

Black Label Retail Brand Packaging
by Loblaw Brands Limited

  • Awarded April 15, 2013
  • CLIENT: Loblaw Brands Limited
  • 32.811
The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

The contemporary use of colour and industrial typography is juxtaposed against custom photographed black-and-white imagery that communicates the provenance of each product by capturing origin or old world preparation methods. The bold and colourful industrial typography on the black background provides unique personality and immediate brand recognition while enabling variety differentiation among larger sub-families. The result: a creation of sophisticated and distinctive brand & package design.

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Good  Design

Black Label Retail Brand Packaging

Good Design

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Black Label Retail Brand Packaging

Great Design by Shunji Yamanaka & fuRo

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Black Label Retail Brand Packaging

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Black Label Retail Brand Packaging

Black Label Retail Brand Packaging

Loblaw Brands Limited

Designer of Black Label Retail Brand Packaging


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