Up Your Street Cottage Cheese

Up Your Street Cottage Cheese
by Springetts Brand Design

• Awarded April 15, 2013
• CLIENT: Springetts Brand Design Consultants/ The Grocer magazine
• 33.346

Up Your Street is a brand idea created to reinvent and reinvigorate the ailing cottage cheese category. The concept is built around the notion of moving cottage cheese on from the safety and comfort of its old 'cottage' to live in more exciting and exotic homes. In doing so the product itself is reinvigorated and re-presented in new and interesting flavour combinations. The house-shaped Tetra Pak format brings this concept to life in-store, creating a 'street' on shelf and invites possibilities for new variants, sizes & limited editions.