LAXART museum Transmedia rebranding

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

LAXART museum Transmedia rebranding
by Eunice Young Tak

  • Awarded April 15, 2014
  • CLIENT: LAXART musum
  • 74.771
LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.

LAXART is a museum that brings LA artists and artworks based on LA into one space. The new LAXART logo celebrates the life found beating throughout the city through its multiple colors and layers of X-shaped lines. The colors and X's build on each other to represent the diversity found in Los Angeles. The logo can also adapt to a variety of surfaces and mediums, subtly shifting from print, to web, and other interactive environments to accommodate to a continually shifting city.

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LAXART museum Transmedia rebranding

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LAXART museum Transmedia rebranding

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LAXART museum Transmedia rebranding

LAXART museum Transmedia rebranding

Eunice Young Tak

Designer of LAXART museum Transmedia rebranding


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