Iron Packaging Design · 2014
Massaya Packaging
by BRANDiT.
- A' Design Award 2014 Iron Winner in Packaging Design
- Awarded April 15, 2014
- CLIENT: BRANDiT.
- Estimated Number of Design Views: 17,368
- Verification code 5329D19D5F · Verify this award
About Massaya Packaging
Massaya is a decorative package designed to hold two wine bottles. Most wine packages are made for vertical display and are discarded once the bottles are removed. Massaya offers a reusable alternative. The package is horizontal, because wine is best stored in that position, and it looks like a vintage book. An inner die cut shaped for the two bottles holds them safely in place. The closing system uses two side flaps and two smaller flaps, so no stickers are needed. The box can be refilled or used as a decorative object on a shelf.
Press Kit
- Unique Properties
- Massaya is a decorative package to hold two wine bottles. Usually wine packages are made for vertical display and then the package is thrown away once the
bottles are removed. We wanted to break this trend by finding a reusable solution that is true to the object it holds. We designed a horizontal package, since wine is best stored in this position, and made it to look like a vintage book so that buyers can reuse it as a decorative box. - Dimensions & Packaging
- The package size is 39x22x8cm. The inner part has a special die cut with the shape of the 2 bottles to be safely laid in. To avoid using stickers, the closing system was designed with 2 side flaps and another 2 small flaps to seal the box
perfectly. - Tags
- WINE, PACKAGE, BOOK, REUSABLE, CONCEPTUAL
- Production Technology
- After an extensive research we had few ideas in order to make the package design meet the clients requirement; reusable package, a collector's item... A unique idea that will stand out. A vintage book design.
- Design Challenge
- The biggest challenge was to transform the concept into a functional design.
- Project Duration
- Winter 2013
- Operation Flow
- The design of this package allows the end user to reuse the package by replacing wine bottles, since wine bottles should be laid horizontally or simply take out the inner mould and use it as decorative box in a display shelf. This character makes it a more environmental friendly.
- Research
- We performed extensive research in packaging design with the objective of finding a unique idea for wine packaging, having in mind the main criteria, a reusable wine package. After the idea of the book was approved, we started the production experiments, to achieve a cost effective and functional package. Using a corrugate paper was the best way to withhold the weight of the bottles. the result was successful, the almost sold out all the quantity that they
produced during the Christmas season. - Inspiration
- Every wine bottle is a story. So we chose to make a functional and reusable package that looks like a vintage book. Books tell stories, and there’s a common
feeling of heritage when you approach fine books and fine wine. - Image Credits
- Vicken Demirdjian
Colors of Massaya Packaging
Design Interview about Massaya Packaging
A Package that is not Commercial and is Reusable. A package that will stand out in the supermarkets when placed next to commercial wine packs...
Not a commercial package.
Gain reputation in the Lebanese market.
It was commissioned by my client, Massaya.
It's produced and distributed in the Lebanese market by Diageo(beverage distributors).
Clients' request was so specific in wanting to have a different concept than the regular wine packs.
Wine connoisseurs.
The idea of being a book like package.
It's like a book and it can be easily reused.
My designers at the office at the conceptual stage and then after the design was approved, we worked with packaging specialists to prepare the technical drawing of the box. We did several trials to achieve this result.
Quite alot! Going back and forth with different trials of the box to achieve the perfect mold.
Design and market research.
The production of the box since the content is heavy, it was challenging to have the perfect mold.
Based on the result of the pre-judgement.
We learned to push our boundaries and learned that always a good and different design is appreciated and it takes you to places... Como Lake in this case :)
The trust that the client had in BRANDiT for doing a good job, a package that was sold out during the Christmas season!