Taiwan Black Tofu Brand Design Corporate Identity

Advertising Design Award Winner.
Awarded for Good Advertising, Marketing and Communication Design.

Taiwan Black Tofu Brand Design Corporate Identity
by U VISUAL COMMUNICATION

  • Awarded April 15, 2017
  • CLIENT: Taiwan Black Tofu
  • 25.953
In updating the shop’s brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle. The concept for the logo is centred around the image of “a pig wearing spectacles”, which both conveys the brand’s name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the stall’s founding is shown in the curls of the pig’s tail. This modern yet humorous design encapsulates the client’s brand values and culinary heritage of three generations.

In updating the shop’s brand identity, the essence of the local culture it embodies was extracted and injected into modern lifestyle. The concept for the logo is centred around the image of “a pig wearing spectacles”, which both conveys the brand’s name, and also emphasises the use of fresh ingredients in making the black pudding broth. Furthermore, the date of the stall’s founding is shown in the curls of the pig’s tail. This modern yet humorous design encapsulates the client’s brand values and culinary heritage of three generations.

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Taiwan Black Tofu Brand Design Corporate Identity

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Taiwan Black Tofu Brand Design Corporate Identity

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Taiwan Black Tofu Brand Design Corporate Identity

Taiwan Black Tofu Brand Design Corporate Identity

U VISUAL COMMUNICATION

Designer of Taiwan Black Tofu Brand Design Corporate Identity


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