Miyabi Monaka wafer cake packaging

Miyabi Monaka wafer cake packaging
by Kazuaki Kawahara

• Awarded April 15, 2018
• CLIENT: Latona Marketing Inc.
• 14.739

This is a packaging design for wafer cake filled with bean jam. The packages are designed with tatami motifs to evoke a Japanese room. They also came up with a sleeve style package design in addition to the packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes. The backs of the packages are decorated with designs other than the tatami motif so they can be sold separately.