Miyabi Monaka Wafer cake packaging

Packaging Design Award Winner.
Awarded Silver for Good Packaging Design.

Miyabi Monaka Wafer cake packaging
by Kazuaki Kawahara

  • Awarded April 15, 2018
  • CLIENT: Latona Marketing Inc.
  • 1.092

This is a packaging design for wafer cake filled with bean jam. The packages are designed with tatami motifs to evoke a Japanese room. They also came up with a sleeve style package design in addition to the packages. This made it possible to (1) show a traditional fireplace, a unique feature of a tea room, and (2) create tea rooms in 2-mat, 3-mat, 4.5-mat, 18-mat, and various other sizes. The backs of the packages are decorated with designs other than the tatami motif so they can be sold separately.

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Good  Design

Miyabi Monaka Wafer cake packaging

Good Design

Great Design by Kazuaki Kawahara

Miyabi Monaka Wafer cake packaging

Great Design by Kazuaki Kawahara

Inspirational Wafer cake packaging Design

Miyabi Monaka Wafer cake packaging

Inspirational Wafer cake packaging Design

Miyabi Monaka Wafer cake packaging Image

Miyabi Monaka Wafer cake packaging

Miyabi Monaka Wafer cake packaging Image

Miyabi Monaka Wafer cake packaging

Kazuaki Kawahara

Designer of Miyabi Monaka Wafer cake packaging


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