Insect Sculptures Advertising

Photography Design Award Winner.
Awarded Platinum for Good Photography and Photo Manipulation Design.

Insect Sculptures Advertising
by Chris Slabber

  • Awarded April 15, 2018
  • CLIENT: Chris Slabber
  • 944.947

Each piece was hand crafted to create sculptures of insects inspired by their environments and the food they eat. The artwork was used as a call to action via the Doom website too identify specific household pests. The elements used for these sculptures were sourced from junk yards, garbage dumps, river beds and super markets. Once each insect was assembled, they were photographed and retouched in photoshop.

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Good  Design

Insect Sculptures Advertising

Good Design

Great Design by Chris Slabber

Insect Sculptures Advertising

Great Design by Chris Slabber

Inspirational Advertising Design

Insect Sculptures Advertising

Inspirational Advertising Design

Insect Sculptures Advertising Image

Insect Sculptures Advertising

Insect Sculptures Advertising Image

Insect Sculptures Advertising

Chris Slabber

Designer of Insect Sculptures Advertising


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Interview with Chris Slabber on Insect Sculptures Advertising

What is the main principle, idea and inspiration behind your design?
The idea was to create different insects using elements from their environment and food they eat. I spent some time researching dirty homes and environments in order to identify each insect's characteristics. This gave enabled me to create the right tone of voice for each piece.
What has been your main focus in designing this work? Especially what did you want to achieve?
Each insect had to look as real as possible. I wanted the viewer too cringe when looking at them.
What are your future plans for this award winning design?
The agency who commissioned me (TBWA Africa) will be entering the work to a few other awards in the advertising world.
Where there any other designs and/or designers that helped the influence the design of your work?
I was directed by the creative director of TBWA Africa. Afterwards my work was given to their designers to apply the pieces to the different mediums.
What sets this design apart from other similar or resembling concepts?
I think it has a lot to do with the hand made approach. Instead of just creating the work on the computer, I started building sculptures by hand and afterwards I retouched them digitally. This always gives work a very unique quality.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
As mentioned, I did a lot of research into each insect's habitat and what allows them to create their habitat.
What are some of the challenges you faced during the design/realization of your concept?
The biggest challenge was to make the insects look real or alive.
What did you learn or how did you improve yourself during the designing of this work?
Its the same thing as always, keep working until you find the solution. Every project has that one little thing you need to find that helps everything make sense.
Any other things you would like to cover that have not been covered in these questions?
Because I used garbage and rotten food to create the sculptures, I learned that vanilla essence helps with the smell. haha!

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