Trofeo Electric Bicycle Electric Bicycle

Vehicle Design Award Winner.
Awarded Platinum for Good Vehicle, Mobility and Transportation Design.

Trofeo Electric Bicycle Electric Bicycle
by Brian Hoehl

  • Awarded April 15, 2019
  • CLIENT: Diavelo
  • 4.483

The Trofeo electric bike is a unique electric bike. Created from the true race DNA. New carbon autoclave materials has been used. The method of production is Autoclave carbon in order to make the bike strong and light. The perception of this electric bike is pure race. With this the Maserati brand has created a complete new category in the bicycle industry. The bike was shown the first time at the Frankfurt auto show with a very good reception from clients. The Maserati electric bike has won several design awards throughout Europe.

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Trofeo Electric Bicycle Electric Bicycle

Good Design

Great Design by Brian Hoehl

Trofeo Electric Bicycle Electric Bicycle

Great Design by Brian Hoehl

Inspirational Electric Bicycle Design

Trofeo Electric Bicycle Electric Bicycle

Inspirational Electric Bicycle Design

Trofeo Electric Bicycle Electric Bicycle Image

Trofeo Electric Bicycle Electric Bicycle

Trofeo Electric Bicycle Electric Bicycle Image

Trofeo Electric Bicycle Electric Bicycle

Brian Hoehl

Designer of Trofeo Electric Bicycle Electric Bicycle


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Interview with Brian Hoehl on Trofeo Electric Bicycle Electric Bicycle

What is the main principle, idea and inspiration behind your design?
The main principle is an electric sports and racing bike for those who needs a little help in following their training friends.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to achieve a clear racing dna as on the real Maserati cars
How long did it take you to design this particular concept?
It me about 1 year on total from frist sketch to finalised product
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
The design is chosen out of a given geometry that is already proven by clients who normally ride racing bikes.
What made you design this particular type of work?
The design is made out of collected insights. From the insights i could see that there was a need for such a product.
Who is the target customer for his design?
It is people who need a little assist when training with other friends in order to follow them.
How did you come up with the name for this design? What does it mean?
The Trofeo is a name wellknown from the Maserati Cars. Means Trophe in English
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
A motor company called Bafang. Bafang makes the best electric motors for bicycles in the world
What is the role of technology in this particular design?
It is quite big as the motor has to have the perfect balance in the bicycle frame.
What are some of the challenges you faced during the design/realization of your concept?
The real challenge is to hide the battery in the frame. The bicycle has to look like a normal racing bike even though it is electric.
How did you decide to submit your design to an international design competition?
I just knew that the bike created a new category in cycling. Therefor also a possible winner of a design award. This bike is by all means innovative and already an icon.

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