KannuNaUm Wine Labels

Packaging Design Award Winner.
Awarded Silver for Good Packaging Design.

KannuNaUm Wine Labels
by Giovanni Murgia

  • Awarded April 15, 2019
  • CLIENT: Cantina Ogliastra
  • 41

The design of the KannuNaUm wine labels is characterized by its refined and minimal style, obtained by searching for symbols that can represent their history. Territory, culture and passion of vinegrowers of the "Land of Longevity" are condensed into these two coordinated labels. Everything is enhanced by the design of centenarian grapevine that has been made with the technique of gold poured in 3D. An iconographic design that represents the history of these wines and with them the history of the land from which is born, Ogliastra the Land of the Centenaries in Sardinia.

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Good  Design

KannuNaUm Wine Labels

Good Design

Great Design by Giovanni Murgia

KannuNaUm Wine Labels

Great Design by Giovanni Murgia

Inspirational Wine Labels Design

KannuNaUm Wine Labels

Inspirational Wine Labels Design

KannuNaUm Wine Labels Image

KannuNaUm Wine Labels

KannuNaUm Wine Labels Image

KannuNaUm Wine Labels

Giovanni Murgia

Designer of KannuNaUm Wine Labels


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Interview with Giovanni Murgia on KannuNaUm Wine Labels

What is the main principle, idea and inspiration behind your design?
Inspiration was the history of this wine and of the territory. A unique wine that comes from centenary vines in the land of centenarians.
What has been your main focus in designing this work? Especially what did you want to achieve?
I wanted to get a clean and simple design but at the same time very elegant and prestigious.
What sets this design apart from other similar or resembling concepts?
The uniqueness of this design lies in the concept behind it and that represents wine well
How did you come up with the name for this design? What does it mean?
The name is the ancient way of calling the Assyrian-Babylonian plant of the screw. They called the screw tree Kannu Na Um. This way of calling the screw dates back to the history of the Shardana people, the ancient people who lived in Sardinia. Kannu Na Um means "our sapling" and sounds like Cannonau.
What is the role of technology in this particular design?
The technology in making this label is very important. The technique of cast gold makes everything very elegant and prestigious
How did you decide to submit your design to an international design competition?
Because I think that competitions are a valid way to make themselves known to the world

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