Bronze Advertising, Marketing and Communication Design · 2019
Sheikh El Burger Logo Branding
- A' Design Award 2019 Bronze Winner in Advertising, Marketing and Communication Design
- Awarded April 15, 2019
- CLIENT: Moataz Mohamed
- Estimated Number of Design Views: 17,872
- Verification code 2E6001789D · Verify this award
About Sheikh El Burger Logo Branding
In the Arabian culture, the word 'Sheikh' describes the highest ranking attained for gratitude, fairness, humbleness and positive leadership. This is how the brand was positioned: slang the target audience could relate to and say in their everyday communication. Common word of mouth that translates to quality, heritage and market leadership. The moustache is the 'Sheikh' trademark, the experienced, iconic male figure of the Middle East. For that, it was used with design elements that were bold, striking, stacked in their lettering and packing an eye catching punch.
Press Kit
- Unique Properties
- What makes this logo different is the simplicity of the design, theme and the mustache element added the bold reflection of the burger sandwich, also the bold Arabic typo added a beautiful mix to each other.
- Dimensions & Packaging
- - Burger box recommended Weight of paper 350 gm. (Craft paper)
- Fries box recommended Weight of paper 350 gm. (Craft paper)
- Food wrapping paper recommended Weight of paper 60 gm.
- Delivery paper bag recommended Weight of paper 160 gm.(Craft paper) - Tags
- Branding, logo design, logo branding, burger
- Production Technology
- I was responsible for the art Part and to recommend the production materials only, All production dimensions and print was recommended by the production house.
- Design Challenge
- How to make a typo wording matches with the mustache theme to present a logo design reflects the culture side with modern and smart look and feel, and how this design will fit on all the product materials.
- Project Duration
- The project started in May 2018 in Egypt and finished in June 2018 in Egypt, and was exhibited in Doha , April 2018.
- Operation Flow
- The operation and the flow was smooth because when the art part was done, I recommend to the client all the easy methods that can help him from the materials and simulations to imagine how his packaging will look like after printing.
- Research
- In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
This is how we positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership. - Inspiration
- I got the inspiration from the Arabian culture and how it is very strong, so I took the mustache as a theme to the logo and linked it to the burger brand to reflect how the food will be well served and bold burger
Colors of Sheikh El Burger Logo Branding
Design Interview about Sheikh El Burger Logo Branding
the mustache that expresses original type of burger restaurant.
The logo design expresses the quality and authenticity of the taste and craftsmanship in performance
Creativity is always my passion and that what push me to nominate to win this award, winning this award meaning a lot for me and my Career, and will push me to take the next step in my career.
2 days thinking and made my own research, Working on the typo and execution.
I followed the inspiration of doing something creative related to the culture and design, So every design for me it has to linked to some inspiration to make it something insightful.
It depend on the project, some produced to another companies, and the some projects are planed to sell.
Because this is the core of my job, beside that I love branding and packaging.
I keep my self up to date with all the new designs awards and work all over the world, learning from each style and visuals and all kind of designs for sure effect on my designs in a way or another.
A and B class, who love to eat burger with this quality and they are always looking for the Image of the restaurant too that reflects, and this is was my mission.
The simplicity and the typo.
The name was already given from the client, It means fairness, humbleness and positive leadership.
adobe illustrator
The Mustache theme.
I did it all by myself, concept, idea, execution.
saving time for sure, programs are very faster with tools and effects.
I did my own researches and I found that In the Arabian culture, the word “Sheikh” is slang for the highest ranking one can attain for their gratitude, fairness, humbleness and positive leadership.
To make the theme related to the typo in some how to feel that there are consistence to each other.
To be nominated by such a great and big event like A'design Award was the right decision to submit.
How to search to do smart designs with solid ideas and concept.
No Thanks.
Grand Interview about Sheikh El Burger Logo Branding
Through my experience and study of the basics of graphic design, I must be contemporary with everything new, and when I linked the Arab culture and design symbols, there was a thoughtful integration between the artistic sense factor and symbols with the mustache to present a modern design form that is easy to understand and simple in its composition.
This is how I positioned our brand: slang that our target could relate to and literally say in their everyday communication. Slang that translates to quality, heritage and market leadership.
In Arabic culture, the word “Sheikh” is a colloquial term that refers to the highest rank a person can attain due to their gratitude, integrity, humility, and positive leadership. So when you see the mustache as a logo, it means that this burger will taste and look the best.
Food paper must have sound and healthy specifications, so that the taste or smell of the food does not change. Therefore, we carefully choose the design and when we put it on the paper, it becomes special and elegant, indicating the quality of this burger even in its packaging to whet the appetite for food.
Arabic fonts are among the best and strongest letters when combined with symbols. The logo was carefully chosen with strong Arabic writing to match the mustache, which is one of the strongest symbols of Arabic culture, to be a logo with proportionate dimensions between the font and the symbol in a beautiful flow that expresses strength, simplicity and modernity together.
When the logo comes from something real and cultural, the packaging must also be natural and unpretentious. The choice of packaging comes from nature, as the cardboard is colourless and decorated only with the Sheikh Burger logo as a trademark, which adds clarity and elegance to the product in the choice with consistency that supports the trademark.
I have to keep up with all the developments in terms of design all over the world. In different cultures, we learn from each other everything that is new while preserving our identity. Therefore, it was necessary to preserve the Arab character and identity when working on a product that must be admired by those who see it, so that they feel that they are part of it and express it in a modern way and touch their feelings. This is where the success of the logo lies.
Developing a brand identity in the Middle East has been very competitive lately, but there are considerations for the basics of design that must be built on a sound basis to achieve the purpose of the logo, which is an important part that creates a kind of contemporary creativity that makes the logo a distinctive mark.
When starting to create a logo, you must search for those to whom you will offer this product, study their culture, and work to stay away from anything traditional that has been done before in this field, so that you are distinctive and able to compete at the same time, while taking into account the ease of design and presenting it in an innovative way that helps people understand the product and experience it through the logo that expresses them in an easy and simple framework that combines culture and creativity.
My advice is to always keep up with everything new in the world of design, and when working on an identity, whether Arab or non-Arab, based on what we offer to all parts of the world, do research on the culture of the product, and the culture of the group to whom this product is offered, then start researching the symbols, colors, and expressions that express them and what they wish to see as a logo. It must be original and different from what was presented before and attract their attention to achieve distinction in the world of design.