Pepsi Generations Beverage Packaging

Retro Design Award Winner.
Awarded Platinum for Good Creative Legacy, Retro and Evergreen Design.

Pepsi Generations Beverage Packaging
by PepsiCo Design and Innovation

  • Awarded April 15, 2019
  • CLIENT: PepsiCo
  • 254

The design strategy for the Generations campaign was to tap into Pepsi’s equity as a dynamic, evolving brand and celebrate its ever changing expressions that remain iconic today. The designs celebrate specific generations and the unique contributions made to pop culture. Pepsi packaging has changed over the years, and a digital archive doesn’t exist for vintage designs, so the design team revived these iconic designs from the product archive to fit today’s manufacturing standards. The designs were created in multiple languages and new formats.

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Pepsi Generations Beverage Packaging

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Great Design by PepsiCo Design and Innovation

Pepsi Generations Beverage Packaging

Great Design by PepsiCo Design and Innovation

Inspirational Beverage Packaging Design

Pepsi Generations Beverage Packaging

Inspirational Beverage Packaging Design

Pepsi Generations Beverage Packaging Image

Pepsi Generations Beverage Packaging

Pepsi Generations Beverage Packaging Image

Pepsi Generations Beverage Packaging

PepsiCo Design and Innovation

Designer of Pepsi Generations Beverage Packaging


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