Care for Mom to Be Social Campaign

Care for Mom to Be Social Campaign
by Seyon Kim

• Awarded April 15, 2020
• CLIENT: Seyon Kim
• 25.312

Care for Mom To Be is a public awareness campaign about the needs of pregnant women who travel. The campaign asks other commuters to offer a seat on a train or a place to park a car. The visual identity grows from a logo that joins the figure of a pregnant person with the shape of a heart, representing pregnancy and care. A warm pastel tone of mixed red and orange is used in place of the color usually linked to pregnancy. Posters and printed subway tickets carry the logo in stations and parking lots.