T Razr Transformative Tyre

Business Plan Design Award Winner.
Awarded Silver for Good Business Plan and Corporate Operational Plans Design.

T Razr Transformative Tyre
by Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

  • Awarded April 15, 2020
  • CLIENT: Maxxis International Co., Ltd./ Cheng Shin Rubber Ind. Co., Ltd.
  • 3.237

In the near future, the booming of electric transportation development is at the door. As a car part manufacturer, Maxxis keeps thinking how it can design a feasible smart system that can participate in this trend and even help accelerate it. T Razr is a smart tire developed for the need. Its built-in sensors actively detect different driving conditions and provide active signals to transform the tire. The magnified treads stretch and change the contact area in response to the signal, therefore improve the traction performance.

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T Razr Transformative Tyre

Good Design

Great Design by Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

T Razr Transformative Tyre

Great Design by Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Inspirational Transformative Tyre Design

T Razr Transformative Tyre

Inspirational Transformative Tyre Design

T Razr Transformative Tyre Image

T Razr Transformative Tyre

T Razr Transformative Tyre Image

T Razr Transformative Tyre

Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd.

Designer of T Razr Transformative Tyre


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Interview with Maxxis International Co., Ltd. Cheng Shin Rubber Ind. Co., Ltd. on T Razr Transformative Tyre

What is the main principle, idea and inspiration behind your design?
The main inspiration came from the user research we did on drivers. The requirements on the tires while driving are obvious, the more contact area provided by the tires, the safer it will be. Among all the methods of changing the contact area on tires, we would go for the solution that has a bigger opportunity of going into production line. In the manufacturer`s point of view, our idea is to be able to use the existing machines to manufacture the new concept design. Therefore, it is the most effective way for the company.
What has been your main focus in designing this work? Especially what did you want to achieve?
We want to provide the drivers with a much safer driving experience. By actively analyze the driving status, the drives do not need to worry much about the settings of the transformative tire. The tire changes only under necessary conditions, and it`s totally automatic.
What are your future plans for this award winning design?
We will continually working on the technical issue of T Razr, hoping the design will one day be realized and be seen on the market.
Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Upon seeing the technologies of setting sensors inside tires become more mature, we thought the idea of realizing T Razr cannot be more practical. That is the reason why we decided to make the design.
What made you design this particular type of work?
We have been working on sensors studies and tread design for years, so we try to do a combination of both researches and the result was T Razr.
Who is the target customer for his design?
The target users estimated to be general drivers five to ten years from now.
What sets this design apart from other similar or resembling concepts?
This is a very practical and producible concept tire, apart from other similar concepts.
How did you come up with the name for this design? What does it mean?
There is a family of tires that is good for their controlling performance that named by Razr in our brand. And “T”stands for transformative. This is how T Razr got its name from.
What is the most unique aspect of your design?
The contact area of T Razr can be changed into different sizes according to different driving conditions.
Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
We worked with sales to gain insights from the users` end, and we worked with technique team when we had problems realizing the transformative structure.
What is the role of technology in this particular design?
The core of T Razr is the sensors embedded inside the tread. The sensors receive and respond to the signals, and then transform the tread to deal with different driving conditions.
Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
We have studied sensor technology, electromagnetic, electrophorus and aerohydrodynamic during the designing of T Razr.
What are some of the challenges you faced during the design/realization of your concept?
Safety issue is very important when it comes to designing car parts like tires. Tires are also products that have relatively long usage hours. The high temperature and continually movement both make the environment inside tires critical for sensors to be installed. We have put a lot of effort on finding ways to maintain the function of the sensors while the cars are running.
How did you decide to submit your design to an international design competition?
We think it is a very good chance to elevate the design ability in the team. Once awarded, it is also a good chance for the world to see the brand.
What did you learn or how did you improve yourself during the designing of this work?
We try to solve every obstacle we have encountered during the whole design process.

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