Xin You Ran Baijiu Beverage

Xin You Ran Baijiu Beverage
by Wen Liu

• Awarded April 15, 2020
• CLIENT: Guizhou Province Xishui County XIAO HU TU XIAN WINE CO.,LTD
• 29.375

Xin You Ran Baijiu is a packaging design for a Chinese liquor released for a zodiac year. The main visual image combines Chinese calligraphy with landscape painting. The bold outline of the calligraphy is joined with the spatial depth and fine detail of the painting, so the two art forms read as one image. The theme is Hai, the sign of the pig in the Chinese zodiac. Paper, ceramic and wood are used together to express Chinese cultural character. The box measures 180 mm in length, 150 mm in width and 320 mm in height.