Seotun Saram Corporate Identity

Press Kit

Unique Properties

'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' We made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.

Dimensions & Packaging

This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.

Tags

SeotunSaram, CI, BI, Corporate Identity, Brand Identity

Production Technology

We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.

Design Challenge

This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.

Project Duration

The project started in April 2017 and finished in August 2018 in Republic of Korea.

Operation Flow

We wanted to enable clients to get skilled counseling in a safer setting.We tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.

Research

There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. We wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.

Inspiration

Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. We wanted people to get good counseling service through this and hoped their life to be warmer.

Colors of Seotun Saram Corporate Identity