Iron Graphics, Illustration and Visual Communication Design · 2020
Unto Communication Tool Corporate Identity
by Unto
- A' Design Award 2020 Iron Winner in Graphics, Illustration and Visual Communication Design
- Awarded April 15, 2020
- CLIENT: Unto
- Estimated Number of Design Views: 11,192
- Verification code 9E1A25B836 · Verify this award
About Unto Communication Tool Corporate Identity
Unto Communication Tool is a corporate identity system built around a shareable name card. The card measures 9 by 5.4 centimetres and carries the same contact information twice, one block printed upside down above the other. A die-cut perforated line divides the two blocks, so the card can be torn in half. The holder keeps one part and gives the other part away, allowing a single card to reach a second contact. The identity also includes a newsprint flyer and printed bubble wrap used for packaging.
Press Kit
- Unique Properties
- Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
- Dimensions & Packaging
- Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
- Tags
- Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
- Production Technology
- UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
- Design Challenge
- The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
- Project Duration
- The project started in July till September 2019, in Taipei.
- Operation Flow
- The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
- Research
- The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
- Inspiration
- Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
- Image Credits
- Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.
- Patents
- © 2019 Studio Unto. All Rights Reserved.
Colors of Unto Communication Tool Corporate Identity
Design Interview about Unto Communication Tool Corporate Identity
To express the brand's identity of experimental design.
The focus is to break out of the norm, from designing what goes on a name card to designing its function. Returning the essential function of a name card, which is connecting, and try to extend that.
It is our own branding identity, so the plan is to carry out its purpose for our studio.
From design research to completing the execution, about a month.
We are inspired by "The theory of Six Degrees of Separation" which navigates as the primary concept in design thinking, you may read the details in our design brief. But long story short, we believes a name card is at it's most communication deliverance when passed over from a first-degree acquaintance to a second, meaning the person who receives the card shares it again with other potential clients or friends. Such a scenario is explored in the design.
It is for ourselves.
We liked the challenge, a desire for the unknown.
The interactive quality to the design.
Name cards, product wrapping and so on, have been all time necessary assets for brands and individuals to communicate. Also we aim to return and focus of the functionality of such, so we named this Unto Communication Tool.
Photoshop, Illustrator, Indesign and Keyshot.
Our design suggests the card to be split into two and encourages the user to keep one and share one. The design aims to increase the connections that one name card can make, and one social networking scene could offer.
Yes, like we mentioned earlier, "The theory of Six Degrees of Separation" navigates as the primary concept in design thinking. Research as found that, in a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second.
The challenge is trying to come up with ways to enhance the user experience of a name card, to be experimental on something so ubiquitous.