Terark Visual Identity Design

Terark Visual Identity Design
by TONG WEN

• Awarded April 15, 2020
• CLIENT: Tong Wen
• 10.358

Terark is a visual identity designed for a technology company that provides big data processing services. The design is based on a dot matrix combined with several gradient colors. Smoothly connected dots form the letter T, the first letter of the company name. Multiple gradient shaders were supplied, so the identity can be adapted to many uses. A custom font and a dot pattern were also delivered for use in print and other materials. The identity was applied to brochures, yearbooks, name cards and water bottles.