Iron Packaging Design · 2020

Family Joy Wine Packaging

by Xu Shihan

A' Design Award 2020 Iron Winner in Packaging Design
Awarded April 15, 2020
CLIENT: Peck Gift
Estimated Number of Design Views: 8,987
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About Family Joy Wine Packaging

Family Joy is a wine packaging gift box designed for the Chinese New Year. The illustration on the box shows a family gathered around a round dining table, raising wine glasses together. The scene expresses family reunion and the lively atmosphere of the Spring Festival. The gift box measures 383.5 by 115 by 374 millimeters and is produced with pit paper printing and bronzing. The design links wine culture with the festive season, so the packaged wine is suitable as a gift for relatives and friends.

Press Kit

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Image Credits: Xu Shihan,2019