Gold Packaging Design · 2021
Logothetis Food Packaging
- A' Design Award 2021 Gold Winner in Packaging Design
- Awarded April 15, 2021
- CLIENT: Logothetis
- Estimated Number of Design Views: 33,940
- Verification code 1818A51508 · Verify this award
About Logothetis Food Packaging
Mother Nature, the eternal inspiration, leads to an extraordinary design for a traditional way of doing. Logothetis Farm in Zakynthos, Greece, lets the values and importance of the legendary Greek heritage emerge in a dynamic way. The farm to table experience meets the magic of design, storytelling and branding. With a classic and clean identity, and a playful twist for today’s audience, the packaging gives a warm aura that welcomes all consumers to get it!
This distinguished packaging collection exemplifies the contemporary renaissance in artisanal food presentation, where visual identity transcends mere product identification to become a carrier of cultural narrative and agricultural heritage. The designer appears to have drawn upon traditions of Mediterranean folk illustration while filtering these through a distinctly modern sensibility, creating imagery that feels simultaneously rooted in timeless pastoral traditions and freshly contemporary in its graphic reduction. The illustrative program across the label system demonstrates remarkable conceptual unity, with each product receiving a unique narrative vignette while maintaining visual coherence through consistent figure proportions, color temperature relationships, and compositional approaches. The abstracted human forms—depicted harvesting, cultivating, and celebrating alongside oversized botanical elements—suggest an almost mythological relationship between cultivator and crop, elevating quotidian agricultural activities to the realm of gentle ceremony. The chromatic choices reveal sophisticated understanding of color psychology in food contexts, with warm earth tones and verdant greens activating associations of freshness, organic purity, and sun-drenched cultivation landscapes. The material choices evident in the textured paper labels create tactile dimension that rewards close examination and handling, while the careful typography balances information hierarchy with aesthetic restraint. This collection invites contemplation of how design might honor agricultural traditions while speaking to contemporary sensibilities—how might such visual narratives influence our relationship to the foods we consume and the hands that cultivate them?
Press Kit
- Unique Properties
- A contemporary design for a traditional way of doing. Mother Nature unfolds some of her secrets, and the brand, Logothetis Farm in Zakynthos, Greece, offers her unique gifts to all. The farm to table experience met the magic of design and storytelling. That is how a classic and clean identity with a playful twist was created. Cute illustrations and soft pastel colours make this series easily recognizable and memorable. The packaging gives a warm, joyful aura.
- Dimensions & Packaging
- It goes without saying that the creative approach was designed to minimize processing in packaging and to facilitate recycling. All materials were uniquely sourced and meticulously chosen to enhance the experience and narrative of the stories of the products.
- Tags
- Logothetis, Organic, Bio, Packaging, Design, Storytelling, Farm, Greece, Zante, Zakynthos
- Production Technology
- Glass jars, paper boxes and metal tins.
- Design Challenge
- The most difficult creative challenge was to link all meanings in one graphic concept. At the same time, a way to share the values and importance of Zakynthos heritage, while giving the design a modern twist, had to be found.
- Project Duration
- The project began and finished in 2019 in Athens, Greece.
- Operation Flow
- The attention to detail in design and storytelling reflected the character of the products, revealing the hard work invested in each one of them, and the consumers appreciated the final packaging.
- Research
- An extensive research was carried out for the task of creating brand concepts and the subsequent refinement of the final design version. In addition, a thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to agree on a direction and a design concept.
- Inspiration
- Do you know Mother Nature? She is to whom the care of the earth has been given. Enchanted by the stories and myths about Mother Nature, and inspired by the spontaneity of real life moments, the creatives behind this project worked towards the creation of a brand for people with a true zest for life.
After all, the term Mother Nature was first coined here, in Greece. Ancient Greeks were the first to imagine nature personified as a young woman who represents the eternal source of creation. - Image Credits
- A.S. Advertising, 2019
Colors of Logothetis Food Packaging
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Strategic Packaging and Brand Design Services
We create award-winning packaging and brand identities that tell compelling stories and connect emotionally with consumers. Our expertise in strategic design and storytelling transforms traditional products into memorable brand experiences that stand out on shelves and in hearts.
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