Jiu Ming Tang Liquor
by Wang Qi Jun
- Awarded April 15, 2020
- CLIENT: Wang Qi-jun
- 23.867
Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity.
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