Bronze Packaging Design · 2020
Wine Africa Limited Edition
- A' Design Award 2020 Bronze Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: OK DEsign
- Estimated Number of Design Views: 22,822
- Verification code 154EF982BF · Verify this award
About Wine Africa Limited Edition
Wine Africa is a packaging design for a set of four wines, presented in red, blue, orange and yellow. Each box is made of medium thickness cardboard with natural fibers and no lacquer coating. Two apertures on opposite sides of every box let light pass through the bottle, so the colour of the wine can be seen without close lighting. The bottles have a matt glass surface with glossy patterns of lines and spots taken from African animals. Eight animals appear across the four boxes, recalling the landscapes and fauna of Africa.
Press Kit
- Unique Properties
- This packaging has four different colours type of the wine as red, blue, orange and yellow. Each box has double count from each side and due to this the bright colours of wine possible to see even without close light around. The lines and spots on each bottle has own drawing that is complements full composition of the design and gives the understanding of each exact animal depicted. Thus, appear associations of the landscapes and fauna of Africa.
- Dimensions & Packaging
- size of box: H 33O mm; W 80.5 mm
size of bottle : H 290 mm; W 80 mm - Tags
- package, africa, wine, design, red, blue, orange, yellow, wild
- Production Technology
- The four packaging created from midle thickness cardboard. The paper has natural fibers without additional lacquer shine covering, thus this material from ecology friendly technology. The bottles has the mat glass surface with patterns that coat each bottle with own design. The patterns has the glossy coating. The top of each bottle has the black frosted membrane that save the wine till it will be open.
- Design Challenge
- The main goal for this design was to create the interaction beetween the graphic elements of two different types of animals as part of a whole design. A lot of sketches was created during working process on this packaging. The colours of wine had to be more but to definitive result was choosen only four. Aslo for each bottle was created different pattern that shows only lines and spots characteristic to exact type of animals.
- Project Duration
- Started in November 2019 was finished in February 2020
- Operation Flow
- For to enjoy the wine just need to open cardboard packaging from the top and and take out the favorite of four types of wines.
- Research
- This packaging has two apertures from both sides of boxes. It gives light complitely go through inside of bottle and show colours of each wine that has own type as red, blue, orange, yellow. For each class of package was created own graphic elements depens on the land of African continent. Thus, eight animals possible to see and only two different animals on one box. Package design has Zebra and giraffe, leopard and cheetah, monkeys-red colobus and colobus, chameleon-Namaqua and Green Parson.
- Inspiration
- The main inspiration for creating the packaging was the natura of the African continent. The specific shapes of the pattern of animals leather inspired to use them as main graphic elements at the package and on the bottles. The natural colours of the fauna had focus to reflected on the bottles. The four landscapes of Africa had the own display on the design via animals that dwell there.
- Image Credits
- Kashkovskaya Oksana 2020
- Patents
- Kashkovskaya Oksana 2020
Colors of Wine Africa Limited Edition
Design Interview about Wine Africa Limited Edition
The main inspiration for this was of course of natura and landscapes of Africa land. Those amazing and interesting colours that repeating at the patterns shapes of animal.
It was coopiration of different animals with each over. To find that type of animals will be suit to each over and how much interesting it will be look finally at graphic.
It taken around 4 months.
It was more inspiration to create something new and interesting that hasn't analogues at the world market.
The all work I produced myself
I think unusual idea of graphic shapes of animals and using colours of bottles with part of graphic, this can be different ftom different projects.
Grand Interview about Wine Africa Limited Edition
The idea was to create something unique emphasizing African flavor and directly related to African themes. Packages with animals of each species were chosen so that in a pair of graphic elements they would look like one whole.
I love eco-friendly materials and always try to use more of them in my designs. They always reflect a greater connection of interaction with nature than their more chemical counterparts, even if they look more spectacular! Moreover, the packaging design is directly related to the natural flora and ecosystem of Africa, which is the base of everything. It was logical to take natural design components as a basis!
Were carefully studied all the types of animal colors that I used in my Wine of Africa packaging and after that a graphic frame of lines was formed that personified this or that animal by transferring spots and graphic forms without using colors, so that the buyer could always intuitively understand which animal this or that graphic detail on the package belongs to. It's like a mind and logic game.
Africa is a stunning land with many-sided landscape colors, in every corner of which you can find something different from the neighboring lands of Africa. This and the riot of colors and the transmission of halftones and delightful pastel shades, everything mixed in their landscape variety. Red shades are the fiery African sunset, blue sky, yellow colors of shrouds and scorched grass and orange colors of many animals living there. And wines are a good addition to eco variety because their lands are very fertile and give a wonderful wine!
To do this, carefully selected animals that can interact well with each other graphically and be as one whole, but at the same time have their own personality and a well-read line of forms that allows you to recognize the figure of an animal without difficulty. The work was painstaking on these details and took a lot of time, but it seems that everything turned out well!
Creating a gloss in combination with a matte surface always looks great, because the gloss sets off the matte surface, but at the same time the matte effect does not come to the fore and allows the gloss to be an individual element that attracts eyes. The matte surface of the bottles here plays more of a role as a canvas on which paintings painted with glossy paint are depicted. Such an artistic plot.
I wanted to find more elegant forms for this design and the animals were chosen that possess them well while they should show a really complete variety of African flora through these 8 figures. A graceful giraffe and an interesting zebra seemed to be intertwined in one graphic element without losing their individuality, an elegant leopard and sophisticated cheetah, an unusual monkeys-red colobus and classic colobus, as well as an elegant chameleon-Namaqua and graceful Green Parson. These animals cover different lands of Africa well, for example chameleons live in Madagascar more, which are also part of this land!
The play of light through the cutout hole in the package always looks very impressive, it gives the effect of a glow like a gemstone and is achieved through the prism of glass, which will truly open in light or sunlight! This visual effect enhances the color contrast of the package and makes it lively, and not just static in 2d graphics. The 3D effect is achieved by light passing through the hole in the package.
The experience of a photographer always helps me a lot to build a contrasting composition between light and shadow, to look for the right light in the performance of graphic details and then when I make renders of my works, to see how well the design turns out on conceptual models before their real production. Studying photography as art, this experience gives an excellent base to see your designs in the volume of light and colors and treats it as art, and not just like some new idea of packaging.
I would like to work with African interested companies to further promote this idea as a new brand and create from this something more than only four packs of wine. It would be an interesting international experience.