Gold Interior Space and Exhibition Design · 2020
Modern Jiangnan Beer Music Restaurant
by Zhixue Wei
- A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Wuxing Youxing Space Design
- Estimated Number of Design Views: 18,012
- Verification code A247AD8B4A · Verify this award
About Modern Jiangnan Beer Music Restaurant
Modern Jiangnan Beer Music is a restaurant interior in Hangzhou. The design covers three floors and an outdoor area, with a total area of 1200 square meters. A stage and a three meter high LED screen are placed on the first floor. The second floor uses a stand-like layout, similar to a European opera house, so guests above can watch the performances below. Metallic tones from beer barrels and copper are combined with smoky gray granite on the walls, floors and tables. A luminous white beer bottle silhouette, 9.9 meters high, marks the entrance.
Zhixue Wei's Modern Jiangnan Beer Music Restaurant represents a compelling synthesis of artisanal craft culture and contemporary hospitality design, positioning itself within the broader trajectory of experiential dining environments that emerged during the early twenty-first century. The spatial composition demonstrates remarkable sophistication in its orchestration of material contrasts, wherein warm timber shelving systems housing hundreds of carefully arranged bottles establish dialogue with the gleaming industrial poetry of stainless steel fermentation equipment. This deliberate juxtaposition appears to reference both the intimate scale of traditional apothecary or wine merchant establishments and the transparent manufacturing aesthetics of modern craft production facilities. The circular neon installation functions as both wayfinding beacon and brand signature, its cool cyan luminosity creating focal emphasis against the warm amber tones of surrounding glass and wood. Technically, the design achieves notable success in managing the challenge of double-height volume, employing the mezzanine level with its perforated metal ceiling treatment to create visual layering without sacrificing the sense of generous openness. The terrazzo counter and flooring selections demonstrate thoughtful material continuity, their aggregate composition echoing geological formations while providing durable, maintenance-appropriate surfaces for high-traffic hospitality use. Thematically, the work seems to explore the contemporary desire for authenticity and process transparency, inviting patrons into visual relationship with the brewing equipment that produces their beverages. The overall effect suggests a meditation on the intersection between traditional craft knowledge and contemporary production methods, perhaps inviting viewers to consider how modern design might honor artisanal traditions while embracing technological innovation.
Press Kit
- Unique Properties
- The whole space is designed with dynamic stratification. The outer facade is divided into upper and lower layers in a circle. The best C position is set as a hollow space, and the first floor is set with a stage and a 3-meter-high LED screen. On the second floor, a stand-like design similar to the European Opera House is made, so that the guests on the upper floor can see the performances on the first floor as well.
- Dimensions & Packaging
- The restaurant consists of the first, second and third floors and outdoor space with a total area of 1200 square meters.
- Tags
- Interior, Commercial, Restaurant, Hangzhou, Modern Jiangnan, Beer, Music, Low-key Luxurious
- Production Technology
- The silvery sheen of beer barrel and the zijin copper which is widely used in restaurant create the metallic texture of the space together. The walls, floors and dinning tables use understated and quiet smoky gray granite. The natural mechanism of black, white and gray of stone material, balanced the grandiose tone of the space, presenting a gorgeous and casual sensory experience.
- Design Challenge
- The windows on the outer edge of the second floor are designed with electric folding. This semi-outdoor opening method draws the connection between indoor and outdoor landscape closer. This long row of separate seats not only allows guests to see the flickering lights on the other side, but also to feel the fresh river breeze.
- Project Duration
- The project started in July 2017 in Hangzhou and finished in August 2019 in Hangzhou.
- Operation Flow
- Various visual elements such as lamps, spotlights and projections, appear on the walls, the front hall and the bar to help create a relaxed atmosphere.
- Research
- This project is located in Qiantang River Century Park, which is located in the city center of Hangzhou. The silhouette of beer bottle made of concave white luminous material, which stands from the first floor to the third floor as the landmark door of the restaurant at a height of 9.9 meters. It is inlaid on the glass curtain wall building, announcing the unique spirit of craft brewing.
- Inspiration
- This case is a three-storey single transparent glass house. Since the owner signed the project in 2017, the designer has been involved in joint exploration and verification of the project positioning. The owner himself has been engaged in the bar industry for many years, and has the investment and feelings of the catering industry. After two years of exploration and market research. After two years of exploration and market research, the concept of beer music restaurant has been determined.
- Image Credits
- Image #1: Photographer Dachou Wang, Reception Desk, 2019.
Image #2: Photographer Dachou Wang, Dining Area, 2019.
Image #3: Photographer Dachou Wang, Entrance, 2019.
Image #4: Photographer Dachou Wang, Dining Area, 2019.
Image #5: Photographer Dachou Wang, Dining Area, 2019. - Patents
- Copyrights belong to Zhixue Wei, 2019.
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