Bronze Interior Space and Exhibition Design · 2020
Wuxi Ditre Furniture Showroom
by Yang Su
- A' Design Award 2020 Bronze Winner in Interior Space and Exhibition Design
- Awarded April 15, 2020
- CLIENT: Nonezone Design
- Estimated Number of Design Views: 8,778
- Verification code 79683432CE · Verify this award
About Wuxi Ditre Furniture Showroom
Wuxi Ditre is a furniture showroom designed for an Italian furniture brand in Wuxi, China. The interior covers 600 square meters and uses fireproof board, wood flooring, customized metal and grey floor tiles. A dark tone, natural wood texture and focused lighting create a calm setting for the exhibits. The free layout presents each group of products in an orderly sequence. A framework replaces the flat roof above the simplified reception desk. The stairs combine solid blocks with light glass handrails and narrow as they rise.
Press Kit
- Unique Properties
- The highly modern space matches the characteristic of the exhibits. The subtle fragrance, the light and shade, the scale of enclosures, make one immersed in the spatial interpretation. The free layout allows the space to unfold in sequence, with each portfolio of exhibits presented to the viewers in an orderly manner.
- Dimensions & Packaging
- The project covers a total of 600 square meters. Due to the borrowed spatial relationship, the classical Italian style thousands of miles away and the Oriental philosophy of residence meet and collide here, which is an encounter to inspire the imagination.
- Tags
- Interior, Furniture Showroom, Exhibition, Commercial, Flow Space, Modern, Elegant, Simple, Stable, Ditre
- Production Technology
- The main materials in this project are fireproof board, wood floor, customized metal and grey floor tile. The exhibits, waiting quietly in a harmonious atmosphere, are as impressive as sparkling treasures in the dark.
- Design Challenge
- The stairs connecting different floors have abandoned the traditional treatment, and the solid blocks are interspersed between the walls, supplemented by light-weight glass handrails, like a sculpture switching between delicacy and massiveness. Visitors climb the stairs step by step which are narrowed from wide ones, provoking a desire of visitors to see what's going on up there.
- Project Duration
- The project started in October 15, 2018 in Wuxi and finished in January 30, 2019 in Wuxi.
- Operation Flow
- In the part of the roof which serves as the fifth facade, the framework replaces the flat roof to correspond to the simplified reception desk below. At a glance, one can see how the elaborate design works.
- Research
- Italian furniture has its unique character, in which its appearance can be attractive, and its physical sense can touch your soul, similar to the animal's protective coloration that can bring shelter. The expression of space is developed based on the dark tone, from which the calm black, the natural wooden texture and the classic light, highlight a pure and harmonious atmosphere. Each material is endowed with the function of emotional hint, like a hot heart under the forbidding appearance.
- Inspiration
- The process of furniture production is a reconstruction of artistic aesthetics itself. DITRE, an Italian furniture brand, came to China far away across the sea, like a migration of aesthetics. The ultimate pursuits for the design by the eastern and western residential cultures bring designers new thoughts on the design of the exhibition hall.
- Image Credits
- Image #1: Photographer Ming Chen, Group, 2019.
Image #2: Photographer Ming Chen, Reception, 2019.
Image #3: Photographer Ming Chen, Reception, 2019.
Image #4: Photographer Ming Chen, Group, 2019.
Image #5: Photographer Ming Chen, Group,, 2019. - Patents
- Copyrights belong to Yang Su, 2019.