Iron Packaging Design · 2020
Garden Essential Oil Packaging
by RRD Lab 2064
- A' Design Award 2020 Iron Winner in Packaging Design
- Awarded April 15, 2020
- CLIENT: RRD Lab 2064
- Estimated Number of Design Views: 10,875
- Verification code 54B2294512 · Verify this award
About Garden Essential Oil Packaging
Garden is a packaging design for plant essential oils. The structure combines a box with a pop-up mechanism, a technique usually found in interactive books. When the packaging is opened, chairs rise and a garden stage background unfolds, together with a swinging ballerina figure. The scene turns the act of opening into a short performance rather than a simple task. The packaging is made of degradable plant fiber paper. The pop-up structure enriches the interior space and supports the garden theme of the product. The overall size is 290 by 150 by 86 millimeters.
Press Kit
- Unique Properties
- “Garden” include two identity, “pop-up” and “packaging”, “pop-up” is a kind of interaction book, when this concept be used in packaging, chairs will stand up during the opening, and with stage background, that makes the packaging more than a box
- Dimensions & Packaging
- Size 290*150*86 mm
- Tags
- Essential oil, Degradable, Pop-up
- Production Technology
- Packaging uses degradable plant fiber paper, enrich interior space with pop-up structure and create a more story-like feeling base on product positioning
- Project Duration
- The project started in July 2019 in China and finished in December 2019
- Operation Flow
- Combined with a swinging ballerina, garden stage, chairs erected during the opening process, open the packaging will be an interesting experience.
- Inspiration
- As a packaging of plant essential oils, garden style is one of the best setting for it, and an interactive design such as a ballet stage will give customers a better user experience
- Image Credits
- RRD Lab 2064
- Patents
- Copyrights belong to RR Donnelley, 2020.