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OCEAN LUO's Pengzhanhui Square Sales Center presents a masterfully orchestrated interior composition where the commanding interplay between architectural materiality and biophilic intervention establi
Horizontal slats of warm taupe and pale grey establish the dominant architectural rhythm governing this meticulously composed retail interior, where linear repetition creates a continuous visual caden
Polished dark granite flooring extends across the foreground of this sophisticated commercial interior, its mirror-like surface creating precise reflections that double the perceived spatial volume an
A commanding reception environment unfolds through the masterful interplay of monochromatic surfaces and luminous architectural volumes, where precise geometric organization establishes immediate spat
OCEAN LUO's Pengzhanhui Square Sales Center presents a masterfully composed architectural detail captured in a refined monochromatic palette dominated by cool-toned grays ranging from pale pearl to de

Hexinglong Industrial Co. LTD

Gold Interior Space and Exhibition Design · 2020

Pengzhanhui Square Sales Center

by Ocean Luo

  • A' Design Award 2020 Gold Winner in Interior Space and Exhibition Design
  • Awarded April 15, 2020
  • CLIENT: Hexinglong Industrial Co. LTD
  • Estimated Number of Design Views: 15,623
  • Verification code C3CEA9E763 · Verify this award
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About Pengzhanhui Square Sales Center

Pengzhanhui Square is a sales center of 600 square meters located in Shenzhen, China. The moon, a long-standing Chinese symbol of love and reunion, is the theme of the interior. The design connects this classical image with a contemporary lifestyle. Terrazzo, gradient glass, interlocking boards and wood finishes are used to create a calm atmosphere in light colors. In the model area, wooden grilles cross vertically and horizontally to link people with nature. Light beams under the slanted ceiling shape a pure and elegant space.

Within the distinguished tradition of contemporary spatial design that seeks harmony between constructed environment and natural world, this sales center interior by OCEAN LUO exemplifies the refined synthesis of material precision and biophilic sensitivity that has come to define the most thoughtful architectural interventions of our era, the work demonstrates particular accomplishment in its orchestration of the threshold experience, positioning visitors within a carefully calibrated sequence of spatial revelations that unfold through strategic transparency and selective opacity, the commanding presence of the interior garden, visible through its generous aperture, functions not merely as decorative element but as philosophical anchor establishing the primacy of natural cycles and organic growth within the commercial environment, the designer appears to draw upon deep traditions of East Asian garden philosophy wherein carefully composed arrangements of stone, gravel, and singular botanical specimens invite contemplation and temporal awareness, technically the composition achieves notable sophistication through its layered material dialogue, warm timber battens introduce organic warmth and directional rhythm to the ceiling plane while maintaining the clean geometric discipline characteristic of minimalist practice, the polished concrete floor reflects subtle luminosity creating visual depth while its cool grey tonality provides grounding counterpoint to the warmer overhead elements, glass partitions establish visual porosity allowing the eye to travel through multiple spatial zones suggesting depth and complexity beyond the immediate frame, lighting design demonstrates careful consideration with recessed fixtures providing ambient illumination that complements rather than competes with the natural light emanating from the courtyard, the overall atmosphere evokes a sense of measured luxury and contemplative refinement appropriate to spaces intended for significant decision-making and elevated engagement, viewers might consider how the relationship between interior architecture and contained nature shapes their own experience of threshold moments and transitional spaces.

Press Kit

Unique Properties
Throughout the literature development in China,there was a large amount of masterpieces have related to the moon. The moon has been a symbol of love and reunion since the ancient times in China,thus this design has redefined the relationship between the moon and modern life. This project has presented an image combine classical charm with contemporary lifestyle. We have choose Terrazzo, gradient glass, lego board, wood finish as the material of special craft to build an atmosphere in the bright moon shines over the sea.
Dimensions & Packaging
The sales center has 600 square meters.
Tags
Oriental , Art , Chinese Color , Respect Nature , Poetic Space
Production Technology
Designers advocate for the nature as the base of the design, with all the materials, elements rich in quiet mood, in the overall light color department and large surface processing, let the moon reflect in the sky, to express a land and water to enjoy the symbiosis of the moon feelings.
Design Challenge
The selection of elements is the beginning of the whole scheme. Model area gives up the usual prosperity and chooses the pulsating wooden grille,'which intersects vertically and horizontally to maximize the connection between man and nature, and is independent and integrated.
Project Duration
The project started on December 2018 in Guangzhou and finished on June 2019 in Shenzhen.
Operation Flow
Folding, cutting, stretching...he contemporary architectural design language is integrated. Through the switch of material and line, the color blocks are rationally combined from shallow to deep, and the layers are progressive. The light beams under the slanting ceiling flowers are flexible and changeable, creating a pure and elegant space atmosphere.
Research
Leaving a space with blank,arealenvironmenthave beenenriched. Delivery of modern life aesthetics, reflecting the attitude of modern life and art concept are what designer has been trying to convey to the audience.
Inspiration
Pengzhanhui Square Sales Center was located in Shenzhen,which is the key development project of Bao 'an district. Ocean Luo choose the moon as the theme, sublimates from "shape" to "meaning", constantly explores the boundary between natural and man-made. By the modern simple design language to making free living experience center.
Image Credits
Jiangnan Photography

Colors of Pengzhanhui Square Sales Center

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