The Mix Land Streetwear Store

The Mix Land Streetwear Store
by Lijun Yuan

• Awarded April 15, 2020
• CLIENT: XIANXIANG DESIGN
• 11.445

The Mix Land is a streetwear store in Hangzhou, China. The design concept starts from the image of a laboratory and applies street culture to the interior display. Three dynamic art installations, called energy extraction, condensation and the decomposition table, combine sound, vision and touch to create an interactive experience. Highly saturated neon blue, colorful windows and doors and digital screens form the main visual accents. The display installations can be rearranged within the open space, so the store adapts to both commercial and experiential needs.