Alexander Michelbach

Professional in Idea Design.

About Alexander Michelbach

  • Winner of Idea Design Award.
  • Specialized in Idea Design.
  • Original Design.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Idea
Beertone Beer Color Swatches

Beertone Beer Color Swatches

Idea Design


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Interview with Alexander Michelbach

What kinds of works do you like designing most?
I like prototyping. You can test, if doesn't work, you can make a new one, get new ideas and the best, you can test it with your friends and get great feedbacks.
When do you feel the most creative?
After 18.00 Uhr, when everything runs slower at work, almost no phone calls, emails.
Which aspects of a design do you focus more during designing?
I always think how the people will react when they interact with the end result.
What makes a design successful?
When the people use it. May be the end product isn't what do you wanted at the beginning but it's what the people really need.
What are 5 of your favorite design items at home?
First, the Handmade Beertone Logo, done with wood in Brasil. My nice Lamp vases. The Egg Opener(it's really cool)
Do you work as a team, or do you develop your designs yourself?
Usually the first drafts by my own and when I think it's good to get opinion or suggestions from friends, other designs I'm ready to present it.
Do you have any works-in-progress being designed that you would like to talk about?
I 'm working and planning further designs for the Beertone project, not only printing products but also furniture and gadgets.
How can people contact you?
I'm always available via email, almost everywhere through: alexander.michelbach@gmail.com

Extended Interview with Alexander Michelbach

Could you please tell us a bit about your design background and education?
In every work I do, big or small, I do my best trying to make it special
What do you design, what type of designs do you wish to design more of?
I like prototyping. You can test, if doesn't work, you can make a new one, get new ideas and the best, you can test it with your friends and get great feedbacks.
What is the value of good design? Why should everyone invest in good design?
After 18.00 Uhr, when everything runs slower at work, almost no phone calls, emails.
What would you design and who would you design for if you had the time?
I always think how the people will react when they interact with the end result.
Who are some other design masters and legends you get inspired from?
When the people use it. May be the end product isn't what do you wanted at the beginning but it's what the people really need.
What’s your ultimate goal as a designer?
First, the Handmade Beertone Logo, done with wood in Brasil. My nice Lamp vases. The Egg Opener(it's really cool)
What do you wish people to ask about your design?
Usually the first drafts by my own and when I think it's good to get opinion or suggestions from friends, other designs I'm ready to present it.
When you see a new great design or product what comes into your mind?
I 'm working and planning further designs for the Beertone project, not only printing products but also furniture and gadgets.
Who is your ideal design partner? Do you believe in co-design?
I'm always available via email, almost everywhere through: alexander.michelbach@gmail.com

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