Laura Ferrario

Professional in Graphic Design.

About Laura Ferrario

  • 3-Time Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • 4 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Packaging
  • Graphic
Il Mosnel QdE 2012 Sparkling Wine Label and Pack

Il Mosnel QdE 2012 Sparkling Wine Label and Pack

Packaging Design

DuePiuTre – Piu che Hamburger Visual Identity

DuePiuTre – Piu che Hamburger Visual Identity

Graphic Design

Fattoria il Gambero Visual Identity

Fattoria il Gambero Visual Identity

Graphic Design

Le Coffret - Chambres D'Hôtes Visual Identity

Le Coffret - Chambres D'Hôtes Visual Identity

Graphic Design


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Interview with Laura Ferrario

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
In fifth grade I won a competition for the Duomo in Milan: we were asked to reproduce some part of the Duomo and I chose to reproduce one of the windows in glass. My project won the competition and that’s when I knew my future destiny.
Can you tell us more about your company / design studio?
My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360: logo design, corporate identity, catalogs, brochures, layouts, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: "For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It’s being remembered!
What is "design" for you?
Design is simplicity: being able to express everything with just a few elements.
What kinds of works do you like designing most?
Anything where I can express my creativity freely without too many limitations.
When judging a design as good or bad, which aspects do you consider first?
Whether it has a good mix of creativity, functionality and simplicity.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
From everything that was made in the past. Art, design and traveling Internet, museums, books
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. This is the winning approach I have adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different fields means having one single specialization: that of quality.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Milan, in Italy, the capital of Fashion and design. I consider my country an infinite source of cultural wealth and I think that our style and elegance is recognized all over the world. Unfortunately, however, many Italian companies do not consider investments in visual communication essential.
How do you work with companies?
I have always worked with the end customer and I prefer medium sized companies where the contact with the management is direct. I think I have a certain sensitivity to quickly understand what the client wants and/or what would be good for him.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Evaluating the designs of the designer, talking to him/her and not leaving the final choice to a mere tender, a design cannot be evaluated only based on its costs
What skills are most important for a designer?
Combining creatività with technical aspects to provide a functional but impactful product.
What was your most important job experience?
All of them in their own way have always taught me something that allowed me to grow!
Who are some of your clients?
Wine farms, jewelers, paper factories, packaging manufacturers, B&Bs, natural hair products, shoe store chains, spatial engineering, etc.
What type of design work do you enjoy the most and why?
I am not specialized in one particular field. I like to explore different and new fields because they give me new stimuli.

Extended Interview with Laura Ferrario

Could you please tell us a bit about your design background and education?
In fifth grade I won a competition for the Duomo in Milan: we were asked to reproduce some part of the Duomo and I chose to reproduce one of the windows in glass. My project won the competition and that’s when I knew my future destiny.
What motivates you to design in general, why did you become a designer?
My studio specializes in visual communication consultancy for companies and in this we assist the customer at 360: logo design, corporate identity, catalogs, brochures, layouts, packaging and web design. I’ve been working as a Graphic Designer for over 20 years, aiming to face every single project by asking: who is the message to be communicated aimed at and how can I reach the end user in the simplest and most immediate way. In fact, the phrase that represents me is: "For all companies who want to keep up with the pace of the world, but attract the gaze of those watching". To achieve this in a society full of visual inputs, it is necessary to strike immediately to be recognized with a few well-directed messages. Creativity is being able to attract attention through the visual message and make people stop, even just for a moment. It’s being remembered!
Did you choose to become a designer, or you were forced to become one?
Design is simplicity: being able to express everything with just a few elements.
What do you design, what type of designs do you wish to design more of?
Anything where I can express my creativity freely without too many limitations.
What are your favorite designs by other designers, why do you like them?
Whether it has a good mix of creativity, functionality and simplicity.
How do you define design, what is design for you?
From everything that was made in the past. Art, design and traveling Internet, museums, books
Who helped you to reach these heights, who was your biggest supporter?
In a world where everyone is racing to go faster it’s important to understand how things are being observed and the importance of providing a clear communication and a strong visual impact. This is the winning approach I have adopted over the years for the most diverse clients, who have enabled me to maintain an open mind and that creative freshness needed to guarantee solutions that are never obvious or predictable. Because working every day in different fields means having one single specialization: that of quality.
What helped you to become a great designer?
I live in Milan, in Italy, the capital of Fashion and design. I consider my country an infinite source of cultural wealth and I think that our style and elegance is recognized all over the world. Unfortunately, however, many Italian companies do not consider investments in visual communication essential.
What were the obstacles you faced before becoming a design master?
I have always worked with the end customer and I prefer medium sized companies where the contact with the management is direct. I think I have a certain sensitivity to quickly understand what the client wants and/or what would be good for him.
How do you think designers should present their work?
Evaluating the designs of the designer, talking to him/her and not leaving the final choice to a mere tender, a design cannot be evaluated only based on its costs
What would you like to see changed in design industry in the coming years?
Combining creatività with technical aspects to provide a functional but impactful product.
Do you think design sets the trends or trends set the designs?
All of them in their own way have always taught me something that allowed me to grow!
What is the role of technology when you design?
Wine farms, jewelers, paper factories, packaging manufacturers, B&Bs, natural hair products, shoe store chains, spatial engineering, etc.
What kind of design software and equipment do you use in your work?
I am not specialized in one particular field. I like to explore different and new fields because they give me new stimuli.

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