Nic Butti BUTTIstile

Professional in Medical Product Design.

About Nic Butti BUTTIstile

  • 2-Time Winner of Medical Product Design Award.
  • Specialized in Medical Product Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Medical Product
VINNO 80 High end ultrasound scanner

VINNO 80 High end ultrasound scanner

Medical Product Design

VINNO Family Compact Ultrasound Scanning Devices

VINNO Family Compact Ultrasound Scanning Devices

Medical Product Design

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Interview with Nic Butti BUTTIstile

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
2001. Laurea in disegno industriale, Politecnico di Milano 2002. Master in transportation design and management, 110L, Politecnico di Milano Yes, I always wanted to be a designer, and I'm always working to become a better one.
Can you tell us more about your company / design studio?
BUTTIstile industrial design è una giovane società specializzata in industrial design, sviluppo prodotto, comunicazione e grafica. Fondata nel 2011 da Nicola Butti, BUTTIstile è attualmente l’unico studio italiano di design della città di Wuxi ed è apprezzata dai numerosi clienti sia cinesi che occidentali per la capacità di integrare lo stile e l’eleganza del design italiano con la complessa gestione dello sviluppo industriale dei prodotti progettati. Il team è attualmente composto da 6 designers full-time più quattro part-time, inclusi un designer americano ed uno austriaco, oltre al sottoscritto. BUTTIstile si avvale inoltre di collaborazioni internazionali con due studi a Milano (ginofinizio design management e 967 architetti associati) ed uno a Melbourne, Australia (Drysdale Engineering Co, ltd.).
When do you feel the most creative?
On sunny days, before going for a motorcycle ride. I feel some sort of creative energy flowing through my whole body, and I can suddenly visualize where and how my lines should flow.
What kind of emotions do you feel when you design?
Mostly happiness. Surprise. Sometimes frustrations, as my pen/mouse/mouth cannot express my deeper feeling for the specific project
When judging a design as good or bad, which aspects do you consider first?
Who's supposed to be USING it? how? What other options does he/she have?
From your point of view, what are the responsibilities of a designer for society and environment?
Designers can change the world. The key-factor is to find customers willing to invest and risk.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I lived in China for the last 7 years and yes, I feel that my cultural background (Italian) is always a dominating element of my designs. I had good teachers, inside and outside the schools I attended, and also I was lucky enough to be born in such a beautiful place as Como.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Dare changing your life. Use internet in a clever way to find OPPORTUNITIES, and open as many doors as possible, in the process of becoming the master of ONE specific skill.
What skills are most important for a designer?
Imagination, creativity and communication. All technical skills can be learnt or outsourced
Do you have any works-in-progress being designed that you would like to talk about?
A few, including motorcycles, bicycles accessories, and new medical devices for VINNO: follow us on for the latest news

Extended Interview with Nic Butti BUTTIstile

Could you please tell us a bit about your design background and education?
Politecnico di Milano: BA in industrial design Politecnico di Milano: MA in transportation design & management
What motivates you to design in general, why did you become a designer?
design is problem solving: my goal is to let my designs help people live a better life
Did you choose to become a designer, or you were forced to become one?
I was forced by my own nature and by the imperfection of (most of) the objects around me.
What do you design, what type of designs do you wish to design more of?
with my team at BUTTIstile, we focus mainly on transportation design and medical devices design, in terms of concept + styling + user interaction&in terface + graphics + branding, all the elements that will give the final user a deep and complete experience.
What should young designers do to become a design legend like you?
experience > re-imagine > think > work > try > fail > start again
What is the value of good design? Why should everyone invest in good design?
better experience, less waste (of material, of time, of money, of space etc)
What is the dream project you haven’t yet had time to realize?
I'd love to design a whole new concept of dog pound for stray dogs
What is your greatest design, which aspects of that design makes you think it is great?
VINNO: the whole cooperation with Vinno allowed us to SURPRISE and SHOCK all the big players in the medical field, a great personal and professional satisfaction. From zero to star in three years. AIMA Camo electric scooter: faulted by a so-so production quality, it still represents a game-changer in the Chinese market of e-scooters. Obviously I'm very proud odf 99% of the projects we developed.
What’s your next design project, what should we expect from you in future?
every single case is different, but the overall trend would me more fat free design (cit. Ross Lovegrove)
How does design help create a better society?
in a Darwinian way, good products will push bad ones to go extinct
What would you like to see changed in design industry in the coming years?
less nonsensical waste of material/space/time/energy/money/... but our society must change first, and that's a very hard task
What is the role of the color, materials and ambient in design?
extremely important: our design is a direct consequence of the quality of our life
Who is your ideal design partner? Do you believe in co-design?
There's ONLY co-design, but my partners are my clients, their suppliers, everyone who's involved in the creation of the final product
Which people you interacted had the most influence on your design?
I will always be thankful to my professor and good friend Gino Finizio (ginofiniziodesignmanagement), for showing me the real potential of being a designer
Which books you read had the most effect on your design?
"la caffettiera del masochista" by Donald Norman comes to mind.. and many others nto directly related to industrial design, for example "the call of the wild" by jack london > teaching me how to observe the world from a very different perspective (as you never know how different from you the final user of your design might be)
How do you feel about all the awards and recognition you had, is it hard to be famous?
I'm not famous, I'm proud I gave visibility to my customers and the objects we designed for them
What is your favorite color, place, food, season, thing and brand?
light blue + bormio + creative salads + summer + motorcycle + Vinno ^^
Please tell us a little memoir, a funny thing you had experienced as a designer?
I used to give a name to the concept cars I designed when I was 9-10 y.o.... inspired by my favorite girls in my swimming team :)
Please tell us anything you wish your fans to know about you, your design and anything else?
I believe that all the answers above contain enough elements to understand whether someone likes me or not. Good luck to both.

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