Lin shaobin

Professional in Packaging Design.

About Lin shaobin

Mr.Lin is member of Shenzhen Graphic Design Association.He have got more than 300 domestic and international awards. Including Newyork ONE SHOW Golden award, Russia Best of the Best Golden award, Hongkong International Poster Triennial Golden award, Taiwan International Graphic Design Golden award, Belgium Pentawards Silver award, Germany Red Dot and IF award etc.

  • 2-Time Winner of Packaging Design Award.
  • Specialized in Packaging Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Packaging
Cloudy Tea Tea packaging

Cloudy Tea Tea packaging

Packaging Design



Packaging Design

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Interview with Lin shaobin

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I am not reading design or art related professional school. My major is computer application. Because childhood like painting, so love this related work. I understood the design career when I came to work, that I always wanted to become a designer.
What kinds of works do you like designing most?
I like to solve the practical problems, but also have a certain art and aesthetics. it is better to have an unprecedented performance.
How do you think the "design field" is evolving? What is the future of design?
Should be combined with new technology, new art, including multimedia. I think the design of the future should be more humane, more life.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My personal exhibition has not yet. But more involved, the nearly one is China TDC.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My work is inspired by life. Always encounter many interesting thins in life, including travel, design books and so on. Keep curiosity about the new things, I think this is my way to cultivate my own ideas.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style biased towards traditional Chinese culture, less color, more black and white graphics. At the same time will be injected into some of the creative, so that the design is more spiritual.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Shantou and Shanghai city in China. I think Chinese cultural heritage has a great impact on my design. In China, the shortcomings of the design is the generally backward aesthetic.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Need to understand the designer’s style and professionalism is suitable for the company’s needs.
Can you talk a little about your design process?
Generally I divided into two processes, one is in the project do not want to know too much of the case of free creation, with the feeling and adjust of need after. Another is in full accordance with the project plan step by step implementation.
Can you describe a day in your life?
Get up in the morning to wash teeth and hair, see news through the phone after breakfast. And then dressed up to go to work in the company. Continue to open the computer check whether the work of the day there is a perfect place, then go to bed.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
As much as possible to see more excellent design work. You can cultivate their own aesthetic and works to bring their own inspiration.
From your perspective, what would you say are some positives and negatives of being a designer?
Get the clients and consumers recognition, get the recognition of professional awards that is positives. Negatives factors are not recognized, even their own are off, not satisfied with the works.
Designing can sometimes be a really time consuming task, how do you manage your time?
Look for creative direction first, and then communicate with clients, clear the direction of the creation.
What type of design work do you enjoy the most and why?
Look for creative direction first, and then communicate with clients, clear the direction of the creation.
What are your future plans? What is next for you?
I hope to try more experiments to break through myself in future.
Do you have any works-in-progress being designed that you would like to talk about?
I do the design for a Chinese Sichuan restaurant now. Named ‘song’ of the Song dynasty in China. Look for a lot of information for Song dynasty in the design. I personally feel that Chinese Song Dynasty is a very high level of artistic in history, I can learn a lot in it.

Extended Interview with Lin shaobin

What do you design, what type of designs do you wish to design more of?
My interested of design is extensive, most like the design for culture and art.
What distinguishes between a good designer and a great designer?
The good designer can finish the design better. But the great designer can spend a lifetime to love and adhere to.
What makes a good design a really good design, how do you evaluate good design?
I think that is through the best way to express the needs of the project. And find the best ideal way.
What is the value of good design? Why should everyone invest in good design?
Good design can make people love it and have beautiful imagination. Because the good design can show project wants to express information in the best state.
What would you design and who would you design for if you had the time?
If I had enough time, I would make my design more refined and prefect.
What is the dream project you haven’t yet had time to realize?
Completed a fast-selling packaging design to get the best market sales and award-winning.
What is your secret recipe of success in design, what is your secret ingredient?
The secret is to strengthen the understanding and communication of the project and find the best design.
Who are some other design masters and legends you get inspired from?
For example, Alan Chen from Hong Kong, the inspiration is to be able to strike a balance between business and art.
What are your favorite designs by other designers, why do you like them?
The favorite design is tea packaging, because it carries culture and market demand.
What is your greatest design, which aspects of that design makes you think it is great?
The current award-winning works “cloudy tea”, the illustrations I spent a long time to draw, because I have not learned painting.
How do you define design, what is design for you?
I think it is to solve the encountered difficulties for a thing, with the purpose that need to have a solution answer. For example, a product packaging, clients hope looks high-end, but the cost want to control down, can not use expensive materials, this time need used design to solve it. With reasonable material costs, but the effect is reach the purpose.
What’s your next design project, what should we expect from you in future?
The next project is a Sichuanese brand with Chinese Song Dynasty culture.
What’s your ultimate goal as a designer?
My ultimate goal is to have a few classic and memorable works in my life.
How does design help create a better society?
Do own work best, that can affect other people, then can also affect the society.
What are you currently working on that you are especially excited about?
I make the visual for Sichuanese brand with Chinese Song Dynasty, and the packaging now.
Which design projects gave you the most satisfaction, why?
Some of the award-winning design. Because their efforts to get professional recognition.
What would you like to see changed in design industry in the coming years?
I hope Chinese commercial design can be close to the level of Europe and the United States.
What is your life motto as a designer?
Love it, enjoy the creative process, don’t care the results so much.
When you see a new great design or product what comes into your mind?
Will be touched, and try to understand the behind design process.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I don’t know by winning the prize, but I really like this sense of identity, that is an affirmation for me, will make me keep enthusiasm to create new works.
What is your favorite color, place, food, season, thing and brand?
I like black and white color. Lake or seaside, I like seafood, autumn, apple brand.
Please tell us a little memoir, a funny thing you had experienced as a designer?
First time to participate in the competition, won the award, received the organizing committee notice, excited for several days.
What do you think about future; what do you see will happen in thousand years from now?
After a thousand years, dare not imagine, maybe a lot of human migration to other planets.

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