Wilson Hsu

Professional in Footwear Design.

About Wilson Hsu

Wilson Hsu, the founder of CCILU International Inc. launched CCILU brand in Tokyo in 2011. CCILU possesses its’ own core competences in EVA injection forming field. The first product “Amazon Summer” won the Silver Award of the Best Designed Product in the 72th Tokyo International Gift Show. In 2012 Wilson created the chemical compound CCILUCELL and completed the CCILU trademark (footwear & apparel) registration in 93 countries. Now CCILU is still dedicating itself in creating light comfortable sneakers with a style that urges movement. The idea is to inspire others to find their unique course.

  • 2-Time Winner of Footwear Design Award.
  • Specialized in Footwear Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Footwear
Horizon Footwear

Horizon Footwear

Footwear Design

Diffusion Functional winter boots

Diffusion Functional winter boots

Footwear Design

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Interview with Wilson Hsu

What is your most favorite design, could you please tell more about it?
Horizon collection is my favorite design. Horizon is created with 102 completely independent and highly resilient-rebound ccilucell units, which are the most technologically advanced footwear compound and most nimble with the optimal outsole design. The black and white outsole design of this collection bears the legendary Ichimatsu Moyo pattern which historically was an elite fashion symbol in the golden age of Japanese history.
What makes a design successful?
A successful design is not only creative but also beneficial to the world.
When judging a design as good or bad, which aspects do you consider first?
I will pay attention to whether or not it’s unique and practical enough.
From your point of view, what are the responsibilities of a designer for society and environment?
As a designer, I am aiming at creating more and more footwear that makes people’s life easier and also more eco-friendly.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design team and I are trying to build up a more futuristic profile of our works. Therefore, we are making footwear that are not only made by edge-cutting technology but also come with a cool and futuristic look.
How do you work with companies?
We share our ideas and together we can figure out if there is chance to commercialize those ideas.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Ask them to provide their portfolios and choose the ones that are closer to your tastes.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Keep working hard in order to make sure one day when there’s chance, you will be able to seize it.
Designing can sometimes be a really time consuming task, how do you manage your time?
To be honest, I rarely have enough sleep. But I would try my best to utilize all of my time. I will not stop working even when I am traveling on a boat.
How long does it take to design an object from beginning to end?
It depends. Sometimes it only takes one week, but sometimes it can take me one year.
What are your future plans? What is next for you?
To build a better international company and recruit more talented designers.
Do you work as a team, or do you develop your designs yourself?
I have a very motivated team that we enjoy working together very much.

Extended Interview with Wilson Hsu

What motivates you to design in general, why did you become a designer?
My father dedicated himself in shoe business for over 40 years to make good shoes. I was inspired by his spirit and decide to quit from citi bank. After that I started to create my own brand of shoes and design the shoes I like.
What do you design, what type of designs do you wish to design more of?
Basically shoes, and I wish I can do more crossover design combine the comfort and fashion.
What should young designers do to become a design legend like you?
Keep working hard in order to make sure one day when there’s chance, you will be able to seize it.
What distinguishes between a good designer and a great designer?
A good designer makes personal imagination come true but a great designer solve others' problem.
What is your greatest design, which aspects of that design makes you think it is great?
There is no such things, we're pursuing improvement everyday.
How could people improve themselves to be better designers, what did you do?
Stop what you're doing now for a while and see how beautiful this world truly is.
Who helped you to reach these heights, who was your biggest supporter?
Definitely my father, with his acknowledge, I can realize my design in a proper and easy way.
What’s your ultimate goal as a designer?
Gathering more talented designers and share ideas together as a great team.
How does design help create a better society?
As a designer, I am aiming at creating more and more footwear that makes people’s life easier and also more eco-friendly.
Which design projects gave you the most satisfaction, why?
Horizon gave me the most satisfaction because it all count on every team members effort to complete this nearly impossible mission.
How long does it take you to finalize a design project?
It depends. Sometimes it only takes one week, but sometimes it can take me one year.
Who is your ideal design partner? Do you believe in co-design?
We have a whole team and share our ideas as a family, so of course I believe in co-design.

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