Alain Aebersold

Professional in Graphic Design.

About Alain Aebersold

Alain Aebersold grew up in the canton of Berne in Switzerland. After high school he attended the School of Design in Biel and graduated at the Department of graphics. After several years as a graphic designer in studios and advertising agencies in Bern, Zurich and Berlin, he decided to finish his studies with a Masters degree in Communication Design. He graduate, with a thesis about the integration of letters in time­based media. He is currently working and living in Zurich

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
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Graphic Design


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Interview with Alain Aebersold

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Since I was a kid, I always wanted to draw, paint and working three-dimensional. In high school I was able to visit the main topic visual arts. Afterwards I had the possibility to visit the graphic design class at the School of Design in Biel. I always wanted to work in a creative way and for me graphic design is a great way to work in this field.
Can you tell us more about your company / design studio?
Currently I work part time as a art director in a agency. There we work for national and international clients. in addition, I realize smaller, personal projects.
What is "design" for you?
Design is a vehicle to transport ideas, values and functions. It should not exist for an end in itself. It should serve a purpose.
What kinds of works do you like designing most?
I love projects where I can interpret something abstract visually. For example, give a face to a music album.
What is your most favorite design, could you please tell more about it?
My most favorite design in probably my last album cover design. I always loved to create surreal landscapes. And here I could use them to transport my visual idea of a sound.
What was the first thing you designed for a company?
I don't really remember. But one of my first tasks I remember was the redesign of the Corporate Design of a hair stylist.
What is your favorite material / platform / technology?
I love to switch between different media. 2D and 3D, analog and digital.
Which aspects of a design do you focus more during designing?
I think it's important that there is a personal challenge. No project should feel the same.
What kind of emotions do you feel when you design?
In the beginning, it's often a lot of frustration: Not finding the right idea or not reaching the visual style i was hoping for. But then, when I find my way and find a solution, I often get enthusiastic and can't stop thinking on further possibilities.
What kind of emotions do you feel when your designs are realized?
I have to get a pause. I really get annoyed of my own design and then I have to lock it away for several months. Then I can watch it again and usually enjoy my performance again.
What makes a design successful?
When people have to look at it, when it transmits something that produces an effect.
When judging a design as good or bad, which aspects do you consider first?
The most important point is probably whether it has something unique. And whether the chosen design makes sense in context.
From your point of view, what are the responsibilities of a designer for society and environment?
The responsibility of a designer is no greater than that of any other human. Be nice, be responsible, no matter what job you do.
How do you think the "design field" is evolving? What is the future of design?
There are many new technologies in the starting blocks. How the design will change, will show through these technologies.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I have never had an exhibition for myself alone. And currently nothing is planned.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
The biggest inspiration is maybe my childhood. I played a lot in the near forest. I there was a lot of space for imagination. Now, I also love fantasy, sience fiction, comics, art and design. With the internet it's so easy to get a lot of inspiration in short time. But I think it's still the inner child which is the biggest source.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would describe it as organic swiss graphic design. I prefer organic forms over geometrical ones. And I prefer to look at them. But the typo elements have to be cleaned up.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Zurich, Switzerland. And we have this big heritage of the famous swiss graphic design. There are a lot of good graphic designers. And I also love the typical swiss graphic style. But I feel my own work going in another, more organic, direction.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Ask the designer, how he sees the process. If he has no idea and just want's to do pretty stuff, look for someone else.
Can you talk a little about your design process?
First I always start with a visual and thematic research. I try to find my inspirations in a wide field. I do little, quick sketches to note my ideas. Afterwards I start with mood designs. Designs that are not necessarily purposeful, but display possible directions. I try to do a lot of them to have a wide variety of possibilities. Also to find the right style for the design. And then I start designing in a more concrete way and thinking in a bigger context.
Can you describe a day in your life?
I start the day with a coffee at home. Then I walk about 20 Minutes to the office. This time aI need for myself, to plan the tasks and to structure the day. the morning I do rather top-heavy work. After lunch is a great time for research. And in the later afternoon and early evening I do more creative work. In the evening I like to go for a drink with friends, at home I love to cook something with my lovely girlfriend.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Never be arrogant. Be always ready to learn something. Never see yourself as completed.
From your perspective, what would you say are some positives and negatives of being a designer?
The positive thing is that you can practice your passion professionally. But that's also the negative part. Work is never over.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I work with Adobe Creative Suite for Layouts, logos and image editing. I'm now learning Sketch for bigger websites and Axure for wireframing. And I always try to get better with 3D programs.
Designing can sometimes be a really time consuming task, how do you manage your time?
I always try to get some free time in the evening and at the weekends. I need recovery time to stay awake and inspired.
What was your most important job experience?
Maybe my first big website. It was a hard time, but I learned a lot about timing and process.
Who are some of your clients?
My personal clients are bands like "Death by Chocolate" or "Tawara", or the theater group "Ressort K". In the agencies I worked and work for clients like SBB, Post, Franke, Allianz, Swiss, Public Eye, Amnesty International, SolidarMed and a lot more.
What type of design work do you enjoy the most and why?
I like experimental work a lot. Experiments are good way to find new solutions.
What are your future plans? What is next for you?
Currently I work as a art director in a agency. And there are a lot of projects around.
Do you work as a team, or do you develop your designs yourself?
In the agency I work in a team. With my own projects I work often alone or with people I like.
How can people contact you?
Through my website: alainaebersold.ch, or through behance.com/alainaebersold

Extended Interview with Alain Aebersold

Could you please tell us a bit about your design background and education?
In 2016, I completed my education as a graphic designer at the School of Design Biel-Bern. Afterwards I started to work as a graphic and screen designer in a crossmedia agency in Bern. Since 2011 I live and work in Zurich. Currently I work as a art director and work for national and international clients.
What motivates you to design in general, why did you become a designer?
Since I was a kid, I always wanted to draw, paint and working three-dimensional. In high school I was able to visit the main topic visual arts. Afterwards I had the possibility to visit the graphic design class at the School of Design in Biel. I always wanted to work in a creative way and for me graphic design is a great way to work in this field.
Did you choose to become a designer, or you were forced to become one?
Designing was always a passion. It was a great luck that I have the opportunity to do it professionally.
What do you design, what type of designs do you wish to design more of?
I mainly do graphic design and illustration. I also like to do web projects, simple animations and 3d.
What should young designers do to become a design legend like you?
I don't feel like a design legend. I'm still on the way. I young designer should always be open minded and and always ready to learn.
What distinguishes between a good designer and a great designer?
A great designer is always looking for new challenges and does not hesitate to learn.
What makes a good design a really good design, how do you evaluate good design?
The most important point is probably whether it has something unique. And whether the chosen design makes sense in context.
What is the value of good design? Why should everyone invest in good design?
A good design has something unique and stands out from the crowd. It should also serve a purpose.
What would you design and who would you design for if you had the time?
I love projects where I can interpret something abstract visually. For example, give a face to a music album.
What is the dream project you haven’t yet had time to realize?
I would love to work for great musicians. Or spend more time to get better in new fields like animation or 3D.
What is your secret recipe of success in design, what is your secret ingredient?
I don't know if there is a secret ingredient. But I think passion is a important part.
Who are some other design masters and legends you get inspired from?
I admire Mario Hugo. You feel all the passion and the hard working background in his work. There is style but also a lot of skills.
What are your favorite designs by other designers, why do you like them?
I love the design work of Mario Hugo or Oh Yeah Studios. They have a organic, handmade touch, and are still clean and professional.
What is your greatest design, which aspects of that design makes you think it is great?
I'm proud of my Master Thesis work. I learned a lot about new technics and grew as a designer.
How could people improve themselves to be better designers, what did you do?
You should always be open minded and able to learn new things. I don't lose your passion.
If you hadn’t become a designer, what would you have done?
I would liked to work with animals. Maybe keeping a little zoo looking after old and sick animals.
How do you define design, what is design for you?
Design is a vehicle to transport ideas, values and functions. It should not exist for an end in itself. It should serve a purpose.
What were the obstacles you faced before becoming a design master?
I'm still struggling. My biggest obstacle is my own quality claim.
What’s your next design project, what should we expect from you in future?
i don't know what will come. But I hope, that there will be exciting projects.
What’s your ultimate goal as a designer?
I don't have an ultimate goal. But several goals on my way to getting better.
How does design help create a better society?
I don't know if design help to create a better society. But good design should help people to make their lives less complicated, more understandable and more beautiful.
Which design projects gave you the most satisfaction, why?
Of my own work, my master thesis, Because I had the chance to grow with my work and to learn new skills.
What would you like to see changed in design industry in the coming years?
Design should not be judged by its price. Good design will always take its time. I hope that people will see the value of a good design in the future.
Where do you think the design field is headed next?
It really depends on which devices will be popular in the future. Augmented reality could be a big deal. Then it would certainly need a new way of information design.
When you have a new design project, where do you start?
First I always start with a visual and thematic research. I try to find my inspirations in a wide field. I do little, quick sketches to note my ideas. Afterwards I start with mood designs.
Do you think design sets the trends or trends set the designs?
I think it's an interaction. But I do not know what was first.
What is the role of technology when you design?
I like working with new technologies to get new results and create new visuals.
What kind of design software and equipment do you use in your work?
I work with Adobe Creative Suite for Layouts, logos and image editing. I'm now learning Sketch for bigger websites and Axure for wireframing. And I always try to get better with 3D programs.
What is the role of the color, materials and ambient in design?
It's an important part. But the whole thing is more than the sum of its parts.
Who is your ideal design partner? Do you believe in co-design?
An ideal partner is someone who complements me. Which is the opposite of me, but still able to work constructively with me. I yes, I do believe in co-design.
Which people you interacted had the most influence on your design?
Maybe my teacher at the art school. He always reminded us that we still have much to learn.
Which books you read had the most effect on your design?
Maybe Haruki Murakami, because his books are always a little surreal.
How did you develop your skills as a master designer?
I don't think that I'm a master designer. I'm still learning and always will be.
What is your favorite color, place, food, season, thing and brand?
My favorite color is blue, my favorite place is the swiss jura, my favorite season is autumn, my favorite thing is my phone and I don't have a favorite brand.
Please tell us a little memoir, a funny thing you had experienced as a designer?
Once, I forgot to switch the picture with the watermark with the paid one. All advertisements had the image provider's watermark in the background. The customer was not so happy.
What makes your day great as a designer, how do you motivate yourself?
I start the day with a coffee at home. Then I walk about 20 Minutes to the office. This time aI need for myself, to plan the tasks and to structure the day.
When you were a little child, was it obvious that you would become a great designer?
I always loved to draw and to build stuff. I always knew that I wanted to do something with visual design. But it was a great luck that I can really work in this field.
What do you think about future; what do you see will happen in thousand years from now?
In thousands of years, our solar system will be gone. But humanity maybe not. Maybe our descendants will populate the universe.

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