Li Hui

Good in Vehicle Design.

About Li Hui

  • Winner of Vehicle Design Award.
  • Specialized in Vehicle Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Vehicle
Spirit City electric vehicle

Spirit City electric vehicle

Vehicle Design

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Interview with Li Hui

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
My parents are both teachers. I have a good education since I was a child. When I was 5 years old, I liked painting, making model airplanes, model cars and model boats. Because these hobbies made me choose the industrial design major combining technology and art in college, and finally made me an industrial designer. I hope that the products designed by the combination of art and technology can be really used by human beings Yes, so I'm very happy to finally become an industrial designer, because this is my childhood dream.
Can you tell us more about your company / design studio?
At present, I am the boss of a company, can make my design into a product, get the market test. My company is mainly an electric vehicle research company. I have accumulated nearly 30 years of working experience in the field of motor, controller, battery and vehicle design, and fully understand the technical characteristics and secrets of this industry.
What is "design" for you?
In my understanding, design is the positioning of technology in the market, making it a commodity and meeting the market demand.
What kinds of works do you like designing most?
I especially like to design vehicles, and often make electric vehicles by myself.
What is your most favorite design, could you please tell more about it?
My favorite design is a variety of different concept cars, because they are related to my work and can inspire me.
What was the first thing you designed for a company?
The first thing I designed for the company is the future of the company, so that our team can live in a happy life.
Which aspects of a design do you focus more during designing?
1. Market positioning 2. Man machine and space 3. Cost performance 4. Future technology
What kind of emotions do you feel when your designs are realized?
When I achieve a very satisfying design, I feel that my work has a soul.
What makes a design successful?
I think a deep understanding of the market, products and technology can make the design successful.
When judging a design as good or bad, which aspects do you consider first?
My first consideration is the recognition of the market and the achievement of design goals.
From your point of view, what are the responsibilities of a designer for society and environment?
I think the designer's responsibility to society and environment is to promote the progress of social science and technology, make good use of various materials and technologies, and meet the protection and sustainability of the environment.
How do you think the "design field" is evolving? What is the future of design?
The development of design field should let more people understand design and understand why to design. The future of design will be the lifestyle that guides the future.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration came from my three-year-old son. He is lovely, lively, naive, like a spirit of forest. It is also because of the needs of the company's products. The company and products are like my another child, so as to design this green new energy small electric vehicle, which can freely walk through the urban construction forest. My inspiration comes from my love of life.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My design style is informal, using the most common language to let more people see the works have the feeling of approval and love.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in China. I don't think Chinese culture has more influence on me. I will absorb excellent design elements from all over the world and apply them to my works. I think the advantages and disadvantages in the design process have nothing to do with where I live, because it is the Internet society now.
How do you work with companies?
Because I am the boss of this company, my cooperation with the company is very close.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Any company has its own professional service products, designers to meet these needs, to achieve mutual recognition between the product and the designer team, I think the company must focus on whether he understands the product he designed to meet the needs of the market, and has enough knowledge to complete his design product.
Can you talk a little about your design process?
The design process is first market research, then the positioning of the product, describing the product's function and market demand, and then making prototype renderings, making sludge, data, until the completion of the sample.
Can you describe a day in your life?
Deal with all kinds of affairs of the company, improve and improve every day around the company's problems.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
As a designer, first of all, we must like this profession, have a favorite product, and have a lot of ideas and understanding of the product, and have enough knowledge to achieve product design.
From your perspective, what would you say are some positives and negatives of being a designer?
As a designer, you should be an expert in your field, and have a good understanding of market and technology, so that you can get more knowledge.
What is your "golden rule" in design?
More than 80% of people like this design, which shows that it is a good design.
What skills are most important for a designer?
Skills required for painting, aesthetics, and understanding of the designed product.
Designing can sometimes be a really time consuming task, how do you manage your time?
I will make a design schedule and manage my time strictly according to the schedule.
How long does it take to design an object from beginning to end?
The design I'm working on takes about a year since the beginning.
What is the most frequently asked question to you, as a designer?
What problems does this design solve? What is the positioning of the product?
What was your most important job experience?
I have done research on electric vehicles since 1996, and I know this kind of products very well.
What type of design work do you enjoy the most and why?
I like the design works of vehicle type because it is related to my work.
What are your future plans? What is next for you?
I plan to make two or three more products in the next two or three years, and then there will be a small electric super run.
Do you work as a team, or do you develop your designs yourself?
I mainly come to determine the design objectives, complete the design scheme, and my team helps me to do detailed development.
Do you have any works-in-progress being designed that you would like to talk about?
A product I'm designing is about to be completed and will be available to the market in 2021. This design will be loved by more people because it meets the needs of more people.
How can people contact you?
You can contact me through my email My email address is

Extended Interview with Li Hui

Could you please tell us a bit about your design background and education?
My parents are both teachers, which made me have a good education since I was a child. When I was in college, I chose the industrial design major combining technology and art according to my interest in painting. After graduation, I first went to work in a famous international trust and investment company in China. Because it was inconsistent with my major, I quit my job and started my own design company two years later. In the mid-1990s, under the influence of my father, he thought that electric vehicles would become the development trend in the future. From then on, I began to study technology. I have been engaged in this industry for many years, working, studying, designing and paving the way.
What motivates you to design in general, why did you become a designer?
When I was a child, I liked painting, making model airplanes, model cars and model boats. Because of these hobbies, I chose the major of industrial design combining technology and art when I was a child. Finally, I became an industrial designer. I hope that the products designed by the combination of art and technology can be really used by human beings, so I am very happy to finally become an industrial designer Because it's my dream since I was a child.
Did you choose to become a designer, or you were forced to become one?
I volunteered to become a designer, which is my dream since I was a child, and I have been working hard for it since I became a designer, so as to pave the way for becoming an excellent designer.
What do you design, what type of designs do you wish to design more of?
My favorite vehicle design is electric vehicles. I plan to make two or three more products in the next two or three years.
What should young designers do to become a design legend like you?
I hope that young designers don't think that they are arrogant. They should strive to learn their own professional skills, have a broader vision, have a profound understanding of their products, learn to think, can't exaggerate their feelings, seriously study and precipitate in the professional field, and patiently become a qualified professional designer.
What distinguishes between a good designer and a great designer?
Excellent designers will first of all like this profession, will have favorite products, at the same time have their own ideas and understanding of products, have enough knowledge to achieve product design.
What makes a good design a really good design, how do you evaluate good design?
A good design is full of innovation. A design that really starts from customers or users can be appreciated by almost everyone. Everyone will recognize your work very much. This is a successful design.
What is the value of good design? Why should everyone invest in good design?
The value of good design is to meet the needs of customers and be recognized by customers. Everyone has a need for good design.
What is the dream project you haven’t yet had time to realize?
In the future, I will work hard to make my products recognized by more people. I dream of being able to design a more perfect electric car and make it a classic product for everyone to recognize.
What is your secret recipe of success in design, what is your secret ingredient?
The secret of a successful design is to know what you like and what you need?
What is your greatest design, which aspects of that design makes you think it is great?
My favorite designs are all kinds of different concept cars, and what I'm good at is designing electric cars, because they are related to my work and can inspire me.
How could people improve themselves to be better designers, what did you do?
To learn new knowledge, with innovative thinking in reality to complete some of their own ideas.
How do you define design, what is design for you?
Design is the conception and planning of things. My design is to solve the problem of travel, so that more people can freely walk through the buildings of the city.
What helped you to become a great designer?
I think it's the support of my family that allows me to do my best to complete my design.
What’s your next design project, what should we expect from you in future?
The next design project is still an electric car. It will be an electric mini super run. It will be very cool.
What’s your ultimate goal as a designer?
Design a product that is in line with everyone's mind and get everyone's appreciation.
What people expect from an esteemed designer such as yourself?
I think what people want of me is that they expect to keep up with the standard.
How does design help create a better society?
I think designing a perfect electric car can make people travel more convenient and environmentally friendly.
What are you currently working on that you are especially excited about?
At present, I am doing electric vehicles. I feel very excited every time I solve some technical problems.
Which design projects gave you the most satisfaction, why?
I like the design of vehicles very much. My job is to design electric vehicles. Now I am very satisfied with the design of electric vehicles.
Where do you think the design field is headed next?
At the same time, it is more artistic. Life is improving, the society is developing, and aesthetics is improving. Only the higher and better integration of art and design can meet the needs of many parties.
Do you think design sets the trends or trends set the designs?
I think the two are inseparable. Good design can lead the future trend, and the design conforming to the current trend is good design.
What is the role of the color, materials and ambient in design?
By understanding the future technology and design trends, I will refine these elements to improve the beauty and practicability of the works.
When you see a new great design or product what comes into your mind?
Consider what style the design or product will look like if it was designed by yourself.
Who is your ideal design partner? Do you believe in co-design?
My ideal design partner is excellent designer. I believe that working with excellent designers can produce more sparks.
What makes your day great as a designer, how do you motivate yourself?
To be full of love for life, constantly accept new things, usually watching concept design and listening to music can also give me some inspiration.
When you were a little child, was it obvious that you would become a great designer?
When I was a child, I loved drawing and making models. At that time, I dreamed that I could be a designer when I grew up. Of course, I have been working hard for this ever since.
What do you think about future; what do you see will happen in thousand years from now?
The future is very uncertain. What will happen in a thousand years, I think, will depend on what we are doing now.
Please tell us anything you wish your fans to know about you, your design and anything else?
I hope you can pay more attention to my company and design works. You can also contact me by email .

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