Salvita Bingelyte

Professional in Packaging Design.

About Salvita Bingelyte

Salvita believes that mutual trust is key to successful client relationships. She dedicates herself to every project equally, no matter the size and scope and encourages her clients to think outside the box. By doing so, clients understand the strength of her commitment while realizing their own potential as an active contributor. She cares about every aspect of the process, from initial concept and design to marketplace performance and feedback. As her studio continues to grow internationally, she remains focused on visual content that is simple but innovative with a long lasting value for clients.

  • Winner of Packaging Design Award.
  • Specialized in Packaging Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Packaging
The Mood Coffee Packaging

The Mood Coffee Packaging

Packaging Design


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Interview with Salvita Bingelyte

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Creativity runs in my mother’s side of the family. Therefore, I’ve always had a passion for art since my childhood. And now, I live and breath graphic design. It is my lifestyle. I studied graphic design at the Vilnius Academy of Arts. I actually started my career as a graphic designer while still a student, working for agencies and other large companies.
Can you tell us more about your company / design studio?
In 2010, I started a freelance design studio, Salvita Design. Currently, we are two designers, but are in the process of expanding. I dedicate myself to every project and always try to see through the eyes the customer. I’m interested in long-term projects because I care about every aspect of the process including how well the products are selling, customers’ reactions and feedback as well as room for improvements. I encourage my clients to think outside the box, by doing so, we push each other and grow together. I care about every aspect of the process and beyond. For me, there is never an end to a project.
What is "design" for you?
Design not only has to be beautiful, but practical. You should never mislead the customer, making them believe they’re getting something they’re not. The design should also always be realistic and straight forward: easy to read, easy to understand, easy to use. People lead busy lives and don’t always have time for reading instructions or finding out how to open a package.
What kinds of works do you like designing most?
I particularly enjoy designing packaging, branding and print design. For me, it's always challenging and helps me grow as a designer.
What is your most favorite design, could you please tell more about it?
One of my recent projects, “The Mood”, has quickly gained popularity with customers in the market place as well as receiving global attention in the design community. This project was to create branding and packaging for an International coffee company’s single origin, premium Arabica beans. The goal was to appeal to a new generation of coffee drinkers: hipsters with old school style and a little extra money in their back pocket, interested in the complex flavors of coffee, similar to a fine wine or craft beer. To attract their attention, the design showcases five different hand drawn, vintage inspired and slightly realistic monkey faces, each one representing a different coffee from a different region. On their head, a stylish, classic hat. These dapper monkeys imply quality and sophistication, exactly what our target market is looking for.The memorable monkey faces can easily transpose to products like tea and chocolate as well as marketing items such as t-shirts and mugs, making everything cohesive.
What was the first thing you designed for a company?
It was a logotype for a hotel spa. They loved it because they're still using it now, 15 years later.
What is your favorite material / platform / technology?
I love Instagram. I can tell my story, my life, the way I see the world...visually.
What kind of emotions do you feel when your designs are realized?
For me, it is most fulfilling to know that a brand I created is well received and popular in the marketplace.
When judging a design as good or bad, which aspects do you consider first?
Synergy between fonts, layouts and illustrations is key to a great design.
From your point of view, what are the responsibilities of a designer for society and environment?
Our responsibility is to create a more beautiful world that does not violate anyone's rights and does not harm the environment.
How do you think the "design field" is evolving? What is the future of design?
It’s nice to see that graphic design and packaging is becoming simpler and more refined.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Music is my main inspiration. I often go to classical music concerts. During a concert, many beautiful ideas are born. When it comes to concentrating and generating ideas, I always listen to Mozart, Čiurlionis or Merula.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I’ve always dreamed of having my own creative agency, but I was afraid to take the steps to get there. Lithuanian modesty, a result of the Soviet Union, prevents you from standing out from the crowd. I’m from this Soviet generation where individuality wasn’t encouraged, but actually discouraged. This way of thinking left a deep impression upon me. However, I’ve overcome this obstacle and my time has come. I’m confident with lots of experience, energy and a desire to grow.
How do you work with companies?
As in personal relationships, I believe that mutual trust is key in client relationships. I dedicate myself to every project and always try to see through the eyes the customer. I’m interested in long-term projects because I care about every aspect of the process including how well the products are selling, customers’ reactions and feedback as well as room for improvements. I encourage my clients to think outside the box, by doing so, we push each other and grow together. Design is organic and always changing. The client knows they can count on me, now and in five years from now.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Find a designer whose portfolio you like and then trust their capabilities, experience and talent. The more information you provide, the faster you'll get the results you want.
Can you talk a little about your design process?
First of all, I always keep up on market research and trends. I want to make sure my design work always stands out from the crowd. With that in mind, I identify my client's needs, start the creative process, show them the design work, collect feedback and the final version.
Can you describe a day in your life?
It is hard to describe, every day is different, because I do not like monotony. I'm searching for something new all the time.
From your perspective, what would you say are some positives and negatives of being a designer?
Positive: creative work is interesting and fun, your work can be seen worldwide, you can work anywhere in the world, work for yourself or on a team. Negative: If you are a freelancer, you do not have financial stability and you must be a designer, manager, seller and accountant all in one.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I use Mac computer, camera, mobile phone, Adobe programs. Sources of inspiration: Instagram, Pinterest, magazines, travelling, music.
How long does it take to design an object from beginning to end?
It depends on the project. Usually 3-6 months. The longest project lasted a year.
Who are some of your clients?
My clients range from small companies to large corporations, locally and abroad. I have a great passion for cooking, maybe that’s why I have many clients from the food and beverage industry.
What are your future plans? What is next for you?
My goal is to be an international design studio focusing on visual content that is simple but innovative with a long lasting value for clients.
Do you work as a team, or do you develop your designs yourself?
Currently, we are three designers, but are in the process of expanding.

Designer of the Day Interview with Salvita Bingelyte

Could you please tell us about your experience as a designer, artist, architect or creator?
I studied graphic design at the Vilnius Academy of Arts. I actually started my career as a graphic designer while still a student, working for agencies and other large companies. I now have over 15 years experience in the advertising sector. In 2010, I started a freelance design studio, Salvita Design. My clients range from small companies to large corporations, locally and abroad.
How did you become a designer?
Creativity runs in my mother’s side of the family. Therefore, I’ve always had a passion for art since my childhood. And now, I live and breath graphic design. It is my lifestyle.
What are your priorities, technique and style when designing?
My design style is modern classic with an aesthetic angle. I focus on aesthetics first, then uniqueness and practicality.
Which emotions do you feel when designing?
For me, it is most fulfilling to know that a brand I created is well received and popular in the marketplace. When I design, I feel overflowing with energy, fully charged.
What particular aspects of your background shaped you as a designer?
I have a great passion for cooking, maybe that’s why I have many clients from the food and beverage industry. I also do food styling – It’s my hobby. Music is my main inspiration. I often go to classical music concerts. During a concert, many beautiful ideas are born. When it comes to concentrating and generating ideas, I always listen to Mozart, Čiurlionis or Merula.
What is your growth path? What are your future plans? What is your dream design project?
I’ve always dreamed of having my own creative agency, but I was afraid to take the steps to get there. Lithuanian modesty, a result of the Soviet Union, prevents you from standing out from the crowd. I’m from this Soviet generation where individuality wasn’t encouraged, but actually discouraged. This way of thinking left a deep impression upon me. However, I’ve overcome this obstacle and my time has come. I’m confident with lots of experience, energy and a desire to grow.My goal is to be an international design studio focusing on visual content that is simple but innovative with a long lasting value for clients.
What are your advices to designers who are at the beginning of their career?
I advice to be patient, stand out and dream big.Positive: creative work is interesting and fun, your work can be seen worldwide, you can work anywhere in the world, work for yourself or on a team. Negative: If you are a freelancer, you do not have financial stability and you must be a designer, manager, seller and accountant all in one.
You are truly successful as a designer, what do you suggest to fellow designers, artists and architects?
"Golden rule" in design is to listen to your customer. To be on time. Ahead of schedule is even better.
What is your day to day look like?
First of all, I always keep up on market research and trends. I want to make sure my design work always stands out from the crowd. With that in mind, I identify my client's needs, start the creative process, show them the design work, collect feedback and the final version.
How do you keep up with latest design trends? To what extent do design trends matter?
I follow social media channels, so I keep up with latest design trends. Music is my muse, especially classical.
How do you know if a product or project is well designed? How do you define good design?
Synergy between fonts, layouts and illustrations is key to a great design.
How do you decide if your design is ready?
Great design will give you a visual way of communicating what you do. It demonstrates quality and builds trust. If design is attractive there’s a very good chance you’ll be more successful, will help you sell more.
What is your biggest design work?
One of my recent projects, “The Mood”, has quickly gained popularity with customers in the market place as well as receiving global attention in the design community. This project was to create branding and packaging for an International coffee company’s single origin, premium Arabica beans. The Mood coffee packaging is great, because it stands out, demonstrates quality, helps to sell more and has gold A' Design award.
Who is your favourite designer?
These design legends inspire me: Michael Bierut, Christoph Niemann, Vilmantas Marcinkevicius, Pijus Burakas
Would you tell us a bit about your lifestyle and culture?
I love my city Vilnius in Lithuania.Lithuania is a small country, and not many people know about it, so all of my Lithuanian clients want to avoid national aspects to their brands. These brands sell in the EU and other countries, so the design has to be suitable for all markets.
Would you tell us more about your work culture and business philosophy?
Design is my lifestyle. For me it is easy to work. Currently, we are three designers, but are in the process of expanding. I collaborate with illustrators.
What are your philanthropic contributions to society as a designer, artist and architect?
I want to create something new and unique, that people will be talking about it and remember it.
What positive experiences you had when you attend the A’ Design Award?
When I created these packages, everybody liked them. I realized that this is a unique design and I should submit to an international design competition. I learned that synergy between fonts and illustrations is key to a great design. I should dream big and take part in design competitions boldly. A' Design Award is great! It is a honor to be the Designer of the Day, I'm so happy.

Extended Interview with Salvita Bingelyte

Could you please tell us a bit about your design background and education?
Creativity runs in my mother’s side of the family. Therefore, I’ve always had a passion for art since my childhood. I studied graphic design at the Vilnius Academy of Arts. I actually started my career as a graphic designer while still a student, working for agencies and other large companies.
Did you choose to become a designer, or you were forced to become one?
When I was at school, I already knew I wanted to become a graphic designer.
What do you design, what type of designs do you wish to design more of?
I particularly enjoy designing packaging, branding and print design. For me, it's always challenging and helps me grow as a designer.
What makes a good design a really good design, how do you evaluate good design?
Synergy between fonts, layouts and illustrations is key to a great design.
What is the value of good design? Why should everyone invest in good design?
Great design will give you a visual way of communicating what you do. It demonstrates quality and builds trust. If design is attractive there’s a very good chance you’ll be more successful, will help you sell more.
What would you design and who would you design for if you had the time?
I would do all the design for everybody, because I really love what I do.
Who are some other design masters and legends you get inspired from?
Michael Bierut, Christoph Niemann, Vilmantas Marcinkevicius, Pijus Burakas
What are your favorite designs by other designers, why do you like them?
I like design solutions that can surprise me with simplicity and uniqueness. Then realize that not all ideas in the world are yet to come up.
What is your greatest design, which aspects of that design makes you think it is great?
The Mood coffee packaging is great, because it stands out, demonstrates quality, helps to sell more and has gold A' Design award.
How do you define design, what is design for you?
Design not only has to be beautiful, but practical. You should never mislead the customer, making them believe they’re getting something they’re not. The design should also always be realistic and straight forward: easy to read, easy to understand, easy to use. People lead busy lives and don’t always have time for reading instructions or finding out how to open a package.
Who helped you to reach these heights, who was your biggest supporter?
I reached everything myself. My biggest supporters were my best friends.
What were the obstacles you faced before becoming a design master?
If you are a freelancer, you do not have financial stability and you must be a designer, manager, seller and accountant all in one.
How do you think designers should present their work?
Designers should put their work in social media platforms, portfolio websites like Behance, Dribble and of course to participate in design competitions.
What’s your ultimate goal as a designer?
My goal is to be a great designer and to be an international design studio focusing on visual content that is simple but innovative with a long lasting value for clients.
How does design help create a better society?
Our responsibility is to create a more beautiful world that does not violate anyone's rights and does not harm the environment.
What are you currently working on that you are especially excited about?
I love to expand my recent coffee packaging project "The Mood".
Which design projects gave you the most satisfaction, why?
One of my recent projects, “The Mood” coffee packaging, because I won gold A' Design award and got so many good feedback.
What would you like to see changed in design industry in the coming years?
I like the fact that more attention is now given to general fulfillment than to trends.
Where do you think the design field is headed next?
It’s nice to see that graphic design and packaging is becoming more simple and refined.
How long does it take you to finalize a design project?
It depends on a project. Usually 3-6 months. The longest project lasted a year.
Which people you interacted had the most influence on your design?
My teachers in university had the biggest influence on my design understanding.
Which books you read had the most effect on your design?
Michael Evamy "Logotype" and "Symbol" were like a designer's bible.
How did you develop your skills as a master designer?
I work a lot and my sources of inspiration are: Instagram, Pinterest, magazines, travelling, music. It is important not to stop at one place.
What is your favorite color, place, food, season, thing and brand?
My favorite color - nude, place - my home, food - healthy, season - summer, thing - sunglasses and brand - Apple
Please tell us a little memoir, a funny thing you had experienced as a designer?
When one customer sent different pricing requests for half a year, finally I said to him doubled prices that I did not want to work with them, and they agreed. We are still working together.
What do you think about future; what do you see will happen in thousand years from now?
I think the robots won't take our creative work and the designer's work will always be relevant.

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