Faldo Andreo

Good in Architecture Design.

About Faldo Andreo

More than 8 years in design industry and a consultant in diversified categories, including city planning for a mayor candidate and numerous property developers. A published Architectural books writer, guest speaker in notable seminars, former Autodesk Instr., former Mng. Dir. of Property Developer and former R&D Dir. of Creative Paper Product Manufacture. ​ -Published Book, about BIM System, 2012 - ISBN 978-979-29-3185-3 -Published Book, about Architecture/ Interior, 2016 - ISBN 9786021032572 -2 Selected artworks for SIGGRAPH 2011, Vancouver. -9 Autodesk Certificates of Completion. -First Winner LCIS Eco-Friendly Interior Competition 2012 -Publication/ Coverage: Local Design Magazine (Nov 2016), Local TV News (2016), Web Articles (2015-2016), Local Business Radio (2017)

  • 2-Time Winner of Architecture Design Award.
  • Specialized in Architecture Design.
  • 2 Featured Original Designs.
  • Creative, Diligent and Innovative.
  • All Designs
  • Architecture
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Nava 9 Villa

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Interview with Faldo Andreo

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I do have passion in art since 3 years old. I remember that I got a set of color pencil on my birthday and start drawing ever since but I didn't know where to go. Then I spent my teenage life by learning Interior Design and Architecture from books and discovered my true passion since then.
Can you tell us more about your company / design studio?
Started as a small Interior Design firm in 2010, we have created stunning visuals and interior works which created new design trends in the city. As we always a step ahead and brings a forward-thinking design in all our works, we have succeeded in turning ideas into reality as we open our first Architectural Design Services in 2012. Starting in 2016, Fal Andreo & Design Associates (formerly Faldo Design Company) is taking the team to a new level and trusted by many local Property Development as a design consultant from Budget Residential Projects, Offices, Shop Houses to Unbelievable Resorts that will be witnessed by world in upcoming years.
What is "design" for you?
There is nothing defined as a good design. A well-designed is when you can fulfill your client's demand and needs.
What is your most favorite design, could you please tell more about it?
I do like the works from Zaha Hadid and Foster & Partners company. Their works really inspire me and trigger me to create something better everyday. Never stop learning new things.
What was the first thing you designed for a company?
A beverage bar in a restaurant. At the same time I also did for a Spa and health club.
What is your favorite material / platform / technology?
I do like mixing existing technology and materials into something new, so it can be built in actual project without excess budget and creating something new at the same time.
When do you feel the most creative?
When there are limited restrictions on my project and the client trusted me for a hundred percent.
Which aspects of a design do you focus more during designing?
User experience. All design aspects are ended to the user itself. I'm aiming to the right goal during designing so that I could achieve good customer's satisfaction.
What kind of emotions do you feel when you design?
Nothing particular. A designer is the same as an actor on stage. I need to be the user to know exactly what they want and what they need.
When judging a design as good or bad, which aspects do you consider first?
I don't think that there is good or bad design. It is more right or wrong design. For example, we do have space planning and human dimension standards. When it is applied correctly and added with creative solutions, then it is the right design for the user (as a solution).
From your point of view, what are the responsibilities of a designer for society and environment?
We need to solve the problems in creative ways. Designer need to come up with solutions.
How do you think the "design field" is evolving? What is the future of design?
Design is the same as technology. It is always evolving by the time. As there are more problems to solve, then there are more design fields.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
As a design consultant (mostly for property developers), I am more into events than exhibition, such as; product launch, product knowledge and sales event. If I remember correctly, my last art exhibition was SIGGRAPH Gallery in 2011 Vancouver and Interior Expo at LCI Event Indonesia. I do really want my works to be exhibited internationally in the future, hopefully by MOOD - A Design Award.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I do go to product launch (property developers) frequently to see and to learn the actual design trends that sells good to local and international market. I am also learning new things from social medias and internet to feed my creativity.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I could not say that I have made a choice of one particular design style, because I have to adjust myself with certain condition like market and client's demand. But, I do like to get in-depth with Post-modernism as it has no boundaries of using new technology or form to create.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am living in Surabaya, Indonesia. I could say that my country affects me a lot in my design as it is the user and market for my product. The pros during designing as a result of living in my country is that there are so much to explore, lot of potential opportunities, especially the land and nature as my landing-base in architecture. But the limitation in technology and budget could limit my creativity in most cases.
How do you work with companies?
I am working as a design consultant for property developers, both internally and externally.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
Creativity and talent is hardly to read from designer background nor by the paper. Sometimes we need to feel the connections and build a good synchronization in team to have an excellent team work. With the same vision.
Can you talk a little about your design process?
Finding client's demand, appointing project types, make design decisions, learning existing data, planning a paper plan, organizing realistic plan, deliver presentation and last built the project (take action).
What are 5 of your favorite design items at home?
Kitchen, Bathroom, The building itself, Lighting or Ceiling and Desk.
Can you describe a day in your life?
I spend mostly behind my desk to design with my computer and meeting with clients at coffee shops or at their/my office.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Never give up even everyone fails you. Because there is a day that you will shine like a pearl, but you never knew when is it. Always keep trying, learning and believing.
From your perspective, what would you say are some positives and negatives of being a designer?
Appreciation is both positive and negative in designer life. How do designer face it could defines and brings differently to him or her. So, designer could not give up when their art is not appreciated by a group of people even it is so hard to take. On another side, designer need to stay humble, hunger for more, hunger for creativity, hunger in learning new things even they already got a lot of appreciations from public.
What is your "golden rule" in design?
Honest and straight to the point even it is hard to take by the client/ market. Designer need to speak truthfully in what is right and wrong in design without taking personal opinion and emotion. Especially as a consultant in architecture and interior.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
I am using multiple software on doing a single project to achieve most accurate design plan and get a photo-realistic renders and video. I do need an equivalent PC to run the software and it doesn't mean have to be the expensive one.
Designing can sometimes be a really time consuming task, how do you manage your time?
Smart work and dedication. Yes I need the right knowledge and the right hardware to support me, but the most important thing is dedication.
How long does it take to design an object from beginning to end?
Depends on how big or complicated it is. Client, revision, site conflict and permit also takes a huge part in design duration.
What was your most important job experience?
All job experiences are equally important for me that leads me as I am today, as parts of my journey.
Who are some of your clients?
A Mayor Candidate, Property Developers, friends and regular clients.
What type of design work do you enjoy the most and why?
Resort Design. I do like travelling and I want to design well-designed place to stay which is not just comfortable but also gives a good memory (user experience).
What are your future plans? What is next for you?
I would like to be a design consultant for more property developers, internationally, especially for resort projects and hotels.
Do you work as a team, or do you develop your designs yourself?
Mostly myself, but I do help the in-house team of the property developers and giving advises to have more efficient design process.
Do you have any works-in-progress being designed that you would like to talk about?
As I am working with property developers, I could not explicitly talk to public before the launch date. But, discussion between designers and businesses might do, as to achieve better result from their feedback.
How can people contact you?
by mail at faldodesigncompany@gmail.com, web contact, instagram, facebook, whatsapp, LINE, phone or any other contacts that may be suited well for you. I am gladly to respond as soon as possible.

Extended Interview with Faldo Andreo

Could you please tell us a bit about your design background and education?
Graduates from LaSalle for Interior Design major. More than 8 years in design industry and a consultant in diversified categories, including city planning for mayor candidate and numerous property developers. A published Architectural books writer, guest speaker in notable seminars, former Autodesk Instructor at ATC, former Managing Director of Property Developer and former R&D Director of Creative Paper Product Manufacture.
What motivates you to design in general, why did you become a designer?
Design is my passion. I do love art and designing is an expression of art.
What do you design, what type of designs do you wish to design more of?
Mostly Architecture and Interior Design. I am also doing digital graphic design on my spare time.
What should young designers do to become a design legend like you?
I don't think I am a legend quite yet, because I still need to learn more and new things as design is always evolving by the time.
What distinguishes between a good designer and a great designer?
Is great better than good? Design is a subject of human perspective and nothing could be defined as better designer as someone could do better in designing. What does fit well and what does suitable is the question that need to be answered. If someone could solve a problem by a creative design, so he or she must be a great designer.
What makes a good design a really good design, how do you evaluate good design?
There is nothing defined as a good design, a well-designed is when you can fulfill your client's demand or in another word that the design could solve the problem and become a solution. It could be something that suitable for the market, achieve customer's satisfaction or sells good.
What is the value of good design? Why should everyone invest in good design?
Design is a work of art. If it is something that tailored-made, it must be a thing that suitable for a particular group (or market). By knowing and developing this through design, it helps businesses to reach their goals.
What would you design and who would you design for if you had the time?
I would like to design renowned resorts, hotels and buildings. If I have the opportunity, I would love to design for great property developers internationally. Wherever it is, small hotels will do. Not just large projects.
What is the dream project you haven’t yet had time to realize?
I could not say the name or what it is in explicit story, but there is someone who approach me last year and plan to build a large-scale resort in Indonesia. I do see opportunity and realize that it might be a really good project, but there are some things that need to be solved before it can be realized. I hope it can be started this year.
What is your secret recipe of success in design, what is your secret ingredient?
I do love learning new technology in hardware and software, and honestly with the right knowledge and the right methods, it helps me a lot in design process. By knowing the right tools, I can do better design in less duration but need to be balanced with dedication.
Who are some other design masters and legends you get inspired from?
Zaha Hadid and Foster & Partners company. They are both great designer and really inspire me to create better design everyday.
What are your favorite designs by other designers, why do you like them?
I do have a lot of favorite designs, but I don't have the most favorite or less favorite as I face designs equally. Also, my favorite designs is not only in my design fields, but I also like fashion products and gadget designs. I really admire their work which developing and never stop trying a new thing to solve past problems.
What is your greatest design, which aspects of that design makes you think it is great?
I don't think I can answer this question as I face all artworks (design) equally. It is also goes to my artworks too. It might be great for one particular group but not suitable for another group. That's because design is tailored-made to achieve, to solve and to fulfill a demand of specific market.
How could people improve themselves to be better designers, what did you do?
Always learning. Read articles, books and visit places frequently to feed myself with new inspirations. Technology is also helps a lot when I got tight budget and time.
How do you define design, what is design for you?
There is nothing defined as a good design, a well-designed is when you can fulfill your client's demand.
Who helped you to reach these heights, who was your biggest supporter?
My God who strengthen me everyday whenever I fall and my family that always supports me to reach my goals.
What helped you to become a great designer?
My parents, my lecturers, my clients that always trust me, my bosses that giving me opportunities and all people surrounds me that makes me to be me.
What were the obstacles you faced before becoming a design master?
I don't think I am a master quite yet because in my opinion, I need to learn everyday for my whole life to understand what design is. But I have faced a lot of obstacles, rejections, revisions, non-appreciations and underestimations in my life. Sometimes I do got threats from business opponents.
How do you think designers should present their work?
In visual that understandable by general audience. It is the same as joke, it is not good if you have to explain the joke. Design need to be understandable and easily be used by public without complicated instructions, as it is need to solve a problem not creating new one.
What’s your next design project, what should we expect from you in future?
My next project is something that related with property development, especially in resort and hotel development.
What people expect from an esteemed designer such as yourself?
Well-designed product (in this case: architecture and interior) that admirable and make a good memories. Something to tell and share. A unique experience.
How does design help create a better society?
It help create a better society as it solves problem in creative way.
Which design projects gave you the most satisfaction, why?
Projects that welcomed well by market and become a solution for the client. Moreover it received awards from prestige group like A Design Award.
What would you like to see changed in design industry in the coming years?
Something that more unique, creative solutions that brings good impacts to society.
Where do you think the design field is headed next?
As design itself is expected to solve problem and bring solution in creative way, design field is always evolving as there are new things to solve.
How long does it take you to finalize a design project?
Depend on how big and the complication level of a project. Another factor that could affect design duration is site conflicts, permits, revisions and adjustment from external factor.
When you have a new design project, where do you start?
Finding the right client's demand/ market needs as user is the end-goal of a design.
What is your life motto as a designer?
There is nothing defined as a good design, a well-designed is when you can fulfill your client's demand.
Do you think design sets the trends or trends set the designs?
The root is the user. Design is a creative solution to solve user's need. While trends is something to use, to wear and to follow after a final product that created by a design. So, design sets the trends, but the design itself is set by the people.
What is the role of technology when you design?
Technology helps to create better planning, better communications and better realization on actual build in a project.
What kind of design software and equipment do you use in your work?
I use multiple design software to achieve better result in planning and presentation. While the hardware, which is PC, need to be specifically set up for a particular software.
What is the role of the color, materials and ambient in design?
Color, Materials and Ambient sets a specific Design Style, Theme and Concept which brings a specific result by putting the right formula. As in architecture and Interior, each architectural style has specific arrangement on color and material. Ambient plays a lot in theme.
Who is your ideal design partner? Do you believe in co-design?
We live in society and people do need others. Anyone could be my ideal partner as long as we have good synchronization as well as communication. Yes I do believe in co-design.
Which people you interacted had the most influence on your design?
My client. I do need to know what they want and how they think from their perspective.
Which books you read had the most effect on your design?
Time Saver Standards for Interior Design and Space Planning by Joseph De Chiara, Julius Panero and Martin Zelnik.
How did you develop your skills as a master designer?
Never stop learning new things, especially catching up new computer-aided design software because technology plays an important role in both design planning and actual build.
Irrelative of time and space, who you would want to meet, talk and discuss with?
Head or the owner of medium enterprise property developers worldwide as they are important people in property developments.
How do you feel about all the awards and recognition you had, is it hard to be famous?
Yes it is. Very hard or I could say impossible for me. But, there is nothing impossible when I do my best and pray. Dedication and never give up.
What is your favorite color, place, food, season, thing and brand?
Neutral Color and Gold. Melbourne. Italian and Japanese Food. Rainy Season (as there is only 2 season in my country). Coffee. Starbucks.
Please tell us a little memoir, a funny thing you had experienced as a designer?
I met an investor from quite renowned developer, he asked me to design for his project which is not a small project. He do know well how hard it is to design and to solve his problem, but he did not appreciate designer at all. The funny thing is he accidentally slip his scheme to me like it was nothing before the contract. The more funny thing is he contacted a friend to overtake the design project and the one that called by his friend to do the project for that person is me.
When you were a little child, was it obvious that you would become a great designer?
I have a big dream when I was a little child, and it is to be a great designer. I do work hard to achieve that dream.
What do you think about future; what do you see will happen in thousand years from now?
Design will take a big part in human life from households, gadget, architecture to fashion trends. It will keep evolving and changing by the time.
Please tell us anything you wish your fans to know about you, your design and anything else?
That design is a work of art that need a real hard work to achieve. It is also need a great dedication and time to make a good one.

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