Ksenia Zagaynova

Good in Jewelry Design.

About Ksenia Zagaynova

Ksenia was born in Moscow and has a master's degree in business administration. She's always dreamt of changing her path in life and now she is studying in British higher school of arts and design (Moscow). Ksenia seeks to create unusual but wearable objects that could fit the unique character of the owner. She prefers simple lines, enjoys interactivity and mechanisms. Ksenia is inspired by architecture, existing design objects and natural shapes.

  • Winner of Jewelry Design Award.
  • Specialized in Jewelry Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Jewelry
Transforma Pendants

Transforma Pendants

Jewelry Design


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Interview with Ksenia Zagaynova

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Yes, I think I've always wanted to be a designer. When I was little I drew different fashion outfits and dreamt of becoming a fashion designer. But I didn't take this path right away and I have a master's degree in business and business administration. So I could finally realize my dream only 2 years ago when I started my studies in the British Higher School of Art and Design in Moscow. Namely, I chose jewelry design as I couldn't find pieces that would meet my expectations and I had my own ideas of how they should like. Therefore, my desire to create something beautiful but simple, unique and ergonomic made me become a designer.
Can you tell us more about your company / design studio?
At the moment I act under my own name as an individual designer but I plan to launch my own brand in the near future.
What is "design" for you?
Good design makes us happier by combining a functional solution and aesthetic pleasure. As for jewelry design, apart from the above-mentioned, it helps to express one's unique personality and style.
What kinds of works do you like designing most?
I tend to create interactive jewelry, transformable pieces or constructors as I like the idea of game and interaction.
What is your most favorite design, could you please tell more about it?
It's hard to choose one favorite design as there are so many wonderful designers in all spheres that I truly admire.
What was the first thing you designed for a company?
The first collection I designed in course of my studies was inspired by Calatrava architecture. It included 3 pieces based on 3 buildings: 2 mono earrings and one pendant.
What is your favorite material / platform / technology?
At the moment my favorite materials are all kinds of metals. As for technologies they're all interesting to me as I only had an opportunity to take a short glance at them so far.
When do you feel the most creative?
I feel the most creative when I travel abroad and see something new or when I stay in my own city and go for walk. When I walk I always discover something new around me even in Moscow.
What kind of emotions do you feel when you design?
When I design I feel that I'm doing the right thing, I feel inspiration, brain work and satisfaction.
What kind of emotions do you feel when your designs are realized?
There's a long path between the idea and realization, a lot of work and challenge so of course I feel just great when it's finally there, I can wear it, others can wear it and feel happy just like me.
What makes a design successful?
Correspondence of the final result with the initial designer's task.
From your point of view, what are the responsibilities of a designer for society and environment?
I think it's the idea of making people happier by simplifying their lives and satisfying their aesthetic perception.
How do you think the "design field" is evolving? What is the future of design?
It is becoming more digital, I think it already follows and will follow the IoT trend.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
My last exhibition was in our school, as for the future expos it's not decided yet.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
I seek to create unusual but wearable objects that could fit the unique character of the owner. I prefer simple lines, interactivity and mechanisms. I'm inspired by architecture, existing design objects and natural shapes. I feed my creativity by travelling, going for long walks, listening to my favorite music.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would say that my design style has not completely formed but I tend to design geometric and movable pieces. Wу try different techniques and instruments during our studies and that influences the final design. We'll see where it all takes me.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in Moscow, Russia. I wouldn't say that my country's cultural heritage affects my design. I would point out one disadvantage related to the Assay Chamber, the work process is poorly organized and represents obstacles for jewelry designers working with precious metals.
Can you talk a little about your design process?
First of all I choose the sphere I'm inspired by. It can be a process, an existing object, anything that inspires me and makes me eager to investigate it. After that I start my explorations, i analyze what exactly interests me, I come out with the main features and leave all secondary attributes behind by using the techniques of analytical drawing. This way I develop a visual language for my future pieces and start designing the objects themselves. Then after doing the necessary calculations comes the 3D visualization of my sketches followed by the final production process.
What are 5 of your favorite design items at home?
Man Ray chess, towel hanger, art deco wash basin, Eichholtz lamp and a tape dispenser by Cantili.
Can you describe a day in your life?
I wake up at 8 or 9 a.m., at around 10 I start working on my current collection, at 4 p.m. I go for yoga class and then go for my studies at school.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Practice more in drawing and sketching, follow your initial designer's task and don't be afraid to try new methods and test new ideas.
From your perspective, what would you say are some positives and negatives of being a designer?
Positives: design makes me always train my brain, imagination and explore and discover something new every day and create something physical that could make someone feel happier. Plus it is possible to plan your day the way it suits you. As for negative aspects, well, you always have to seek for this balance between creating something you could easily sell and something that inspires you but could be hard to realize in terms of technology and thus could become an expensive object of art.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
Drawing tools, software: ZBruzh, Rhinoceros, Grasshopper, Keyshot, "The art of jewelry design from idea to reality" book by Elizabeth Oliver, and also some kind of inspirational journal where I place my ideas and things that inspire me.
Designing can sometimes be a really time consuming task, how do you manage your time?
This is still a hard issue for me but I try to plan my day accordance with the identified project stages and I range my tasks by priority.
How long does it take to design an object from beginning to end?
It depends on the difficulty of the technology, if it is complicated it can take up to 6 months but usually it takes me 1 or 2 months.
What was your most important job experience?
To me every experience is important. My previous marketing experience helped me to refine my organizational and communication skills. Most important design experience includes the development of the drawing, technology and software skills.
What type of design work do you enjoy the most and why?
I enjoy the analytical work when I explore the object, identify the most important features to work out the visual language and then based on that come up with the design of a piece. This is the most important and difficult part for me as a designer.
What are your future plans? What is next for you?
My future plan is to implement my diploma collection and to launch my own brand.
Do you have any works-in-progress being designed that you would like to talk about?
At the moment I'm working on my graduation collection which is related to dance art.
How can people contact you?
They can check out my personal account in Instagram - @xenia_ova.

Extended Interview with Ksenia Zagaynova

Could you please tell us a bit about your design background and education?
Yes, I think I've always wanted to be a designer. When I was little I drew different fashion outfits and dreamt of becoming a fashion designer. But I didn't take this path right away and I have a master's degree in business and business administration. So I could finally realize my dream only 2 years ago when I started my studies in the British Higher School of Art and Design in Moscow. Namely, I chose jewelry design as I couldn't find pieces that would meet my expectations and I had my own ideas of how they should like. Therefore, my desire to create something beautiful but simple, unique and ergonomic made me become a designer.
What motivates you to design in general, why did you become a designer?
At the moment I act under my own name as an individual designer but I plan to launch my own brand in the near future.
Did you choose to become a designer, or you were forced to become one?
Good design makes us happier by combining a functional solution and aesthetic pleasure. As for jewelry design, apart from the above-mentioned, it helps to express one's unique personality and style.
What do you design, what type of designs do you wish to design more of?
I tend to create interactive jewelry, transformable pieces or constructors as I like the idea of game and interaction.
What should young designers do to become a design legend like you?
It's hard to choose one favorite design as there are so many wonderful designers in all spheres that I truly admire.
What distinguishes between a good designer and a great designer?
The first collection I designed in course of my studies was inspired by Calatrava architecture. It included 3 pieces based on 3 buildings: 2 mono earrings and one pendant.
What makes a good design a really good design, how do you evaluate good design?
At the moment my favorite materials are all kinds of metals. As for technologies they're all interesting to me as I only had an opportunity to take a short glance at them so far.
What is the value of good design? Why should everyone invest in good design?
I feel the most creative when I travel abroad and see something new or when I stay in my own city and go for walk. When I walk I always discover something new around me even in Moscow.
What is the dream project you haven’t yet had time to realize?
When I design I feel that I'm doing the right thing, I feel inspiration, brain work and satisfaction.
What is your secret recipe of success in design, what is your secret ingredient?
There's a long path between the idea and realization, a lot of work and challenge so of course I feel just great when it's finally there, I can wear it, others can wear it and feel happy just like me.
Who are some other design masters and legends you get inspired from?
Correspondence of the final result with the initial designer's task.
What is your greatest design, which aspects of that design makes you think it is great?
I think it's the idea of making people happier by simplifying their lives and satisfying their aesthetic perception.
How could people improve themselves to be better designers, what did you do?
It is becoming more digital, I think it already follows and will follow the IoT trend.
If you hadn’t become a designer, what would you have done?
My last exhibition was in our school, as for the future expos it's not decided yet.
How do you define design, what is design for you?
I seek to create unusual but wearable objects that could fit the unique character of the owner. I prefer simple lines, interactivity and mechanisms. I'm inspired by architecture, existing design objects and natural shapes. I feed my creativity by travelling, going for long walks, listening to my favorite music.
Who helped you to reach these heights, who was your biggest supporter?
I would say that my design style has not completely formed but I tend to design geometric and movable pieces. Wу try different techniques and instruments during our studies and that influences the final design. We'll see where it all takes me.
What helped you to become a great designer?
I live in Moscow, Russia. I wouldn't say that my country's cultural heritage affects my design. I would point out one disadvantage related to the Assay Chamber, the work process is poorly organized and represents obstacles for jewelry designers working with precious metals.
What’s your next design project, what should we expect from you in future?
First of all I choose the sphere I'm inspired by. It can be a process, an existing object, anything that inspires me and makes me eager to investigate it. After that I start my explorations, i analyze what exactly interests me, I come out with the main features and leave all secondary attributes behind by using the techniques of analytical drawing. This way I develop a visual language for my future pieces and start designing the objects themselves. Then after doing the necessary calculations comes the 3D visualization of my sketches followed by the final production process.
What’s your ultimate goal as a designer?
Man Ray chess, towel hanger, art deco wash basin, Eichholtz lamp and a tape dispenser by Cantili.
What people expect from an esteemed designer such as yourself?
I wake up at 8 or 9 a.m., at around 10 I start working on my current collection, at 4 p.m. I go for yoga class and then go for my studies at school.
How does design help create a better society?
Practice more in drawing and sketching, follow your initial designer's task and don't be afraid to try new methods and test new ideas.
What are you currently working on that you are especially excited about?
Positives: design makes me always train my brain, imagination and explore and discover something new every day and create something physical that could make someone feel happier. Plus it is possible to plan your day the way it suits you. As for negative aspects, well, you always have to seek for this balance between creating something you could easily sell and something that inspires you but could be hard to realize in terms of technology and thus could become an expensive object of art.
Where do you think the design field is headed next?
Drawing tools, software: ZBruzh, Rhinoceros, Grasshopper, Keyshot, "The art of jewelry design from idea to reality" book by Elizabeth Oliver, and also some kind of inspirational journal where I place my ideas and things that inspire me.
How long does it take you to finalize a design project?
This is still a hard issue for me but I try to plan my day accordance with the identified project stages and I range my tasks by priority.
When you have a new design project, where do you start?
It depends on the difficulty of the technology, if it is complicated it can take up to 6 months but usually it takes me 1 or 2 months.
Do you think design sets the trends or trends set the designs?
To me every experience is important. My previous marketing experience helped me to refine my organizational and communication skills. Most important design experience includes the development of the drawing, technology and software skills.
What kind of design software and equipment do you use in your work?
I enjoy the analytical work when I explore the object, identify the most important features to work out the visual language and then based on that come up with the design of a piece. This is the most important and difficult part for me as a designer.
What is the role of the color, materials and ambient in design?
My future plan is to implement my diploma collection and to launch my own brand.
When you see a new great design or product what comes into your mind?
At the moment I'm working on my graduation collection which is related to dance art.
Who is your ideal design partner? Do you believe in co-design?
They can check out my personal account in Instagram - @xenia_ova.

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account