Takako Yoshikawa

Professional in Cosmetic Product Design.

About Takako Yoshikawa

Takako Yoshikawa is an artistic director / designer / president of Kasetu Souzou Institute, Inc. She has also active as a visual representation artist in art field in recent years. Kasetu Souzou Institute, Inc. is a branding company based in Japan founded in 2003. We are good at creating a new , delicate and no-compromise visual representation. We have worked on many brands such as Japanese department store, cosmetics company, home appliance manufacturers , food manufacturer and Fashion brand etc. Our work also has received high praise from home and abroad, and has won numerous awards such as New York ADC, Red Dot Award, and German Design Award etc.

  • 2-Time Winner of Cosmetic Product Design Award.
  • Specialized in Cosmetic Product Design.
  • 2 Featured Original Designs.
  • Highly Creative, Diligent and Innovative.
  • All Designs
  • Cosmetic Product
Nano Airy Curling Iron

Nano Airy Curling Iron

Cosmetic Product Design

Nano Airy Hair Straightener

Nano Airy Hair Straightener

Cosmetic Product Design


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Interview with Takako Yoshikawa

What is "design" for you?
I think "design" has power to change everything, and to create some thing new, to know the meaning of my existence.
What kinds of works do you like designing most?
I like mixed design of multiple styles, for example, something fresh, something new, and something traditional.
What makes a design successful?
Imagine to be successful, always cleaning my eyes and my brain.
From your point of view, what are the responsibilities of a designer for society and environment?
The answer depends on the times and places. However, I think a designer is a wizard who makes the world evolve beautifully.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
If my design style is verbal, it is oriental chic. Being symmetrical, being simple, having softness in a hard product, and having just a little oriental taste somewhere.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I am based in Japan and live in Osaka. I think I am influenced by Japanese traditional architecture and culture, such as shrines and temples, and Japanese culture like Kabuki. It's lucky for me. This year I am staying in Honolulu this spring to summer. The culture of Hawaii also have a big influence on me.
How do you work with companies?
I work as the branding partner / artistic director / project creative leader of our client companies.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
First is to clarify a corporate mission. And then, to choose a designer who will fight together for the corporate mission.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I think it is important to image before design. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.
Who are some of your clients?
Mostly it's Japanese listed companies. Please check our company website.
What are your future plans? What is next for you?
I am currently cearting on the second product for the brand. It's a cordless straight hair iron. The new product will be launched in the fall of 2019.
Any other things you would like to cover that have not been covered in these questions?
Thank you for giving me the opportunity to receive this amazing award.

Extended Interview with Takako Yoshikawa

Could you please tell us a bit about your design background and education?
I am self-taught. I grew up in the real design business scene. At university I have majored in Japanese literature, not design. It may be my father and grandfather who gave me aesthetic sense
What do you design, what type of designs do you wish to design more of?
Products related to the beauty category. I would also like to design perfumes and lotions, lighting fixtures and chandeliers.
What should young designers do to become a design legend like you?
I think it is important to image before design skill. Realistic image will be a real design. Check out the many beautiful designs and arts around the world for your eyes, do image training.
What distinguishes between a good designer and a great designer?
A Good designer do the work expect. A great designer does more work than expected can not imagine.
What is the dream project you haven’t yet had time to realize?
Win art great prizes. I hope my artwork will be rated in the world like my designs.
What is your secret recipe of success in design, what is your secret ingredient?
Imagine to be successful, always cleaning my eyes and my brain.
What’s your next design project, what should we expect from you in future?
I am currently cearting on the second product for the brand. It's a cordless straight hair iron. The new product will be launched in the fall of 2019.
Irrelative of time and space, who you would want to meet, talk and discuss with?
If I can meet Gustav Klimt , Howard Hughes, Doris Duke, Jiro Shirasu, Marc Jacobs etc.
How do you feel about all the awards and recognition you had, is it hard to be famous?
I am very honored. Thank you so much for giving me the opportunity to reseave Gold A' Design Award.
What is your favorite color, place, food, season, thing and brand?
I like any colors, but if I have to say my favorite one, it's pink. My favorite place is beautiful city there are great museums, architectures and old town.
What makes your day great as a designer, how do you motivate yourself?
Wake up early in the morning, have a time seeing morning sun and sky, sleep well evening.
What do you think about future; what do you see will happen in thousand years from now?
Humanity discovers a rich planet other than the Earth and continues to evolve. Paris Collection is centered on the collection of spacesuits, and the mainstream is wearing clothes that can be used for nutrition supply and muscle training just by wearing it.
Please tell us anything you wish your fans to know about you, your design and anything else?
I am currently working on artwork as well as design. I hope you enjoy my art.

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