Vulca Studio

Good in Interior Design.

About Vulca Studio

Vulca Studio is a design studio that finds beauty in every day objects and nature, activities and spaces, and must of all in the well done and thought things. They think that multidisciplinary teams makes the must nurished projects and believe that every person, regardless age, profession or preferences, can contribute to enrich every problem that is trying to be solved. They also believe that design is a tool to improve the world, and that through a conscius design mindset, a lot of good can be made.

  • Winner of Interior Design Award.
  • Specialized in Interior Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Interior
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Sunrise Interior Experience

Interior Design


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Interview with Vulca Studio

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Ever since i was a little boy I remember I was always building and destroying things, playing with toys I used to make for myself, and by the time I had to decide what my profession would be, I ve decided to become an industrial engineer, but before that, my parents gave me the opportunity to spend a year living with my uncles in the USA, and in the school I was, I took this art appreciation class, and had me convinced to study something more creative, and that’s why I ended up in the school of industrial design.
Can you tell us more about your company / design studio?
Vulca Studio was founded in year 2006, with my ex business partner and i, and it was born with the purpose of making great Mexican design. It began as a product design studio but one of our first clients asked us to help him design a drug store concept, from the branding to the furniture and interior design, and since then our clients have asked us for the same services, and we started making a multidisciplinary team, from marketing, graphic design, industrial design, architecture, and more specialized members. We have had the opportunity to work from worldwide brands to local brands. The success of our designs has always been a mix of research and a proper aesthetic dictated by our clients expectations.
What is "design" for you?
Design is a process of thinking, and from this point of view, design can be use to design your ideal life, or to create great experiencies for the people, or make great cities, or putting together a play for a football team etc, for this I consider that design is the most powerful skill a human can develop.
What kinds of works do you like designing most?
The ones that our clients respects our decisions and gives us full trust and control of the process.
What was the first thing you designed for a company?
Our very first design as a company was a series of cover pages for a photograph albums, and it was terrible, thanks for reminding me
When do you feel the most creative?
Right after getting full clarity, I mean when I clearly understand my clients needs and business and when I understand the users needs, that’s when the ideas starts flowing.
Which aspects of a design do you focus more during designing?
Understanding the big picture for me is critical, so the most important part of the process for me is research.
What kind of emotions do you feel when you design?
Excitment, Uncertainty, despair, stressed, euphoric and happy, in that specific order.
What kind of emotions do you feel when your designs are realized?
Thankfull, happy and impress of how a simple thought becomes a reality and at the service of the people.
What makes a design successful?
The approval of the users and reaching the goal set by the client.
From your point of view, what are the responsibilities of a designer for society and environment?
We are responsible for making things work in simplicity and harmony, we have to be smart enough to make the must out of the least, we have to provoke a mutual symbiosis through smart design.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
My inspiration comes from the research, but must important, of how we abstract this information to a useful concept, always trying to return to the origin of the concept, as Gaudí said.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I´d like to say my design is functional since all we try to achieve is to create a unique experience that results in more sells and a satisfying experience for the users.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
. I would say that it is key to understand what drives the designer to do what he does, in order to know if his ideals align with yours. And of course the quality of the portfolio.
Can you talk a little about your design process?
It’s a simple 4 step process, research, abstract information, design, deliveries, but I think the real juice is in the abstract stage.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Be clear with your purpose as designer and go for it, embrace your responsibilities as designers and say yes to all great challenges, even if they look impossible at first. And the most important of all, remember design is about others, not about your designer ego.
What is your "golden rule" in design?
Say yes to every challenge, and surround myself with better designers, and since everything is connected, trust others disciplines to give a different point of view of the design.
What skills are most important for a designer?
The skill of abstraction, excellent aesthetic taste and good representation of an idea.
Designing can sometimes be a really time consuming task, how do you manage your time?
The best way to manage the time is to have a reliable design team, that helps and is responsible for its own work and is better than you.
What was your most important job experience?
. It was an internship for a company dedicated to the development of automotive assembly line, where they trusted me with the development of one work station, it was shocking for me how the trust they put on me, made me want to thank them with a high quality useful result, and ever since, that´s what I do with my team, I fully trust them even if they have never done that task that I am asking for.
What are your future plans? What is next for you?
My plans are to keep doing different, bigger and worldwide projects, and to spread the design seed through exemplary work
How can people contact you?
You can contact me via e mail jorge@vulcastudio.com or find our website www.vulcastudio.com

Extended Interview with Vulca Studio

Could you please tell us a bit about your design background and education?
I have an industrial design degree by the Universidad Autónoma de Nuevo León, and after that, I had a New Product innovation and development certificate by ITESM, and after a Design Thinking Certificate by CEDIM, but where I really learned to design was the real life, dealing with clients, and saying yes to new an difficult challenges.
What motivates you to design in general, why did you become a designer?
I just don´t know any other way than to be constantly thinking in how to make things easier and better, I don’t know where that come from, but I remember that must of the time during my childhood I would build and destroy my parents electronics, and make myself some of the toys I used to play with, so in a sense I never grew up, I kept my childhood hobby and turned it into my profession.
Did you choose to become a designer, or you were forced to become one?
Nobody forced me, but I didn’t picked it either, I believe my curiosity and my parents mindset and support led me to pursue this path.
What should young designers do to become a design legend like you?
To find their true motivation to pursue this profession and never forget about it.
What distinguishes between a good designer and a great designer?
A good designer makes beautiful things, but a great designer makes useful beautiful things
What makes a good design a really good design, how do you evaluate good design?
For me design is about serving others, so you must create empathy with your users and make your design useful for them, if it is not useful there is no beauty in it. Let´s be aware that usefulness can be emotional or physical, so an artistic object such as an statue can be useful emotionally also.
What is the value of good design? Why should everyone invest in good design?
Good design creates value, creates uniqueness, creates coherence, enhance brand perception, serves society. Several clients have had the opportunity to rise their prices, making a healthier business and offering something unique to their customers.
What would you design and who would you design for if you had the time?
I would love to design and build affordable and 100% passive houses, I know there is a lot of it out there, but here in my community there is a need to make this ideas to become a reality soon. Also, I would love to design a brandscaping experience for a big sports stadiums.
What is your secret recipe of success in design, what is your secret ingredient?
To be surrounded by a great team of people, that knows better than you.
What are your favorite designs by other designers, why do you like them?
I get inspired from everywhere and everyone, because I understand that every designer has its own design philosophy and what I try to do is understand their mental process, and that’s what inspires me.
How could people improve themselves to be better designers, what did you do?
What I did, was to always try to surprise our users and clients, for every project since the studio began in 2006. I remember I was fired from a job in my early career, but I found my own way to do what I felt was right.
How do you define design, what is design for you?
Design is a process of thinking, and from this point of view, design can be used to design your ideal life, or to create great experiences for the people, or make great cities, or putting together a play for a football team etc., for this I consider that design is one of the most powerful skill a human can develop.
Who helped you to reach these heights, who was your biggest supporter?
I believe the clients that starter to believe in us and gave us the opportunity to learn through their projects.
What helped you to become a great designer?
Focusing on doing things well and really listening to user’s needs. I like to ask myself this question, while designing, do I really like this outcome? , is it original?, how can it be better?, does it serves the purpose it was design for?. Is this a great quality job?.
What’s your next design project, what should we expect from you in future?
Well, you should expect to see our work abroad, and starting to design buildings. Right now, we are in an early stage of a big impact building design, and hoping this initiative keeps moving forward.
What’s your ultimate goal as a designer?
I would say, that to leave a legacy of thinking of a mutual symbiosis, that every thought should be pointed at that direction, where everybody wins.
How does design help create a better society?
I believe design can help mold the attitude and thoughts of people, I believe that through design we can build a better economy, build more dignifying cities, and live in harmony with nature and technology.
Which design projects gave you the most satisfaction, why?
. I would say that the supermarket Merco, which is the one that we where awarded for. Our client gave us full control of the project, and the fact that this was a lower-class brand, gave us the opportunity to dignify lower class users, and to upgrade the brand perception. Another great thing about this project is that more than 2500 people every day get to interact with this store design.
What would you like to see changed in design industry in the coming years?
Maybe just to be in contact with a more conscious design development, thinking in the big picture to benefit us all.
Where do you think the design field is headed next?
I think design is getting closer to people, every day non designers get to create their own snickers, web or objects, and this is great because I believe a designer´s mind set will help develop better, products, spaces and therefore society.
How long does it take you to finalize a design project?
It depends a lot on the size of the project, it could take from 4 weeks to 5 months.
When you have a new design project, where do you start?
I start by building a team that fits right for the project, then we prepare to make research every one involved in the project and even the best thing is to invite the client to help with this journey, so this way they will get more sensitive to the process and outcome of the project.
What is your life motto as a designer?
Push all my minds ideas to a realization, and always make the highest quality work possible.
Do you think design sets the trends or trends set the designs?
I believe good design/marketing sets the trend we tend to follow.
What is the role of technology when you design?
Well in our case, so far, all our projects have been made by technology, but I would love to work in a project that its technology free, such as craft made objects or handmade spaces or shelters.
What is the role of the color, materials and ambient in design?
I believe a good design has respect for all of this aspect, and let them be on their own, but when put all those variables together have to look in harmony, so it gives a clear message.
When you see a new great design or product what comes into your mind?
I immediately start wondering what was going on in the designers mind, the process to get to that solution or shape.
How did you develop your skills as a master designer?
For me it is a process of constant observations, everyday looking at interesting things, and trying to figure out how great designers think.
Irrelative of time and space, who you would want to meet, talk and discuss with?
I will sound very cliché, but I would say Jesus of Nazareth, i am just fascinated by him, and Einstein I love how he turned philosophy into something measurable and tangible.
What is your favorite color, place, food, season, thing and brand?
Yellow, my little cabin, chilaquiles, spring and autumn, my guitar, I don’t have favorite brand so far.
What makes your day great as a designer, how do you motivate yourself?
The great thing is that every single day is different, I am a person that gets easily bored, but having all kinds of different things to do every day keeps me going and entertained, and of course the motivation comes from the vision I have for my life and the people I love, every day has to be a step that leads towards my life vision.
When you were a little child, was it obvious that you would become a great designer?
I don´t think so, I was very curios, but because of that it was difficult to find something to focus on, because I always wanted to learn new things, and I still do so.
What do you think about future; what do you see will happen in thousand years from now?
Well, I believe that humans of the year 3000 +, will be surprised of how stupid and childhood we were as society. I hope that by then, we have learned the lesson of not believing ourselves to be wiser than nature, and that far from wanting to manipulate it, we learn to harmonize with it and respect its cycles. I believe that the first thing the mankind had to learn, was to design, design tools, cloth, shelter, hunting strategies, etc, and I believe design will be one of the few professions that will continue to exist. We´ve been doing it for thousands of years and I believe we will continue to do it forever.

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