Yuanyuan Wu

Good in Graphic Design.

About Yuanyuan Wu

Yuanyuan Wu is a Chinese Norwegian illustrator and designer. She was born in China and studied graphic design and illustration in the China Academy of Art before she moved to Scandinavia. She has been living and working in Sweden and Norway for over 12 years. Yuan has won several international design awards and her work has been exhibited in museums and galleries, and published in magazines throughout China and Norway. Yuan is very interested in intercultural communication and creating illustrations and designs with cultural diversity and heritage.

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
Chinese Zodiac Red Packets

Chinese Zodiac Red Packets

Graphic Design


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Interview with Yuanyuan Wu

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I studied graphic design in China Academy of Art and New Media Art at Chalmers University of Technology in Sweden. After that, I went to London and took Art Direction course at the University of the Arts London.I always want to be an artist or a designer, since I was a little girl. I like creating things.
Can you tell us more about your company / design studio?
My company GoChina AS has offices in Norway and China. We help Nordic brands expand their businesses in China market by providing them with branding design and digital marketing solutions.We also create cultural and creative products which merge traditional Chinese elements and motifs with Nordic style and spirits.
What is "design" for you?
I think "design" is not simply about designing things, I think it's an important comprehansive ability of observing things, experiencing things and processing things to create something out of it. A good design must be unique and it is the personal understanding and experience from a designer: The inspiration could come from a cup of coffee, a movie, a delicious meal, an adventure or a relationship that the designer has had.
What kinds of works do you like designing most?
Personal projects. Branding design from logo concept to final application. I like to work on projects that I can be more creative, not only the concept development but also work through the entire process to the final production.
What is your most favorite design, could you please tell more about it?
There are many. Product design like Apple products, and Elon Mask's Tesla, archtecture design such as Zaha Hadid's work, and Japanese packaging and graphic design, such as Kenya Hara's MUJI design.
Which aspects of a design do you focus more during designing?
Creativity, a good idea and also through out the production phase, I emphasise on the craft part, what paper to choose from, what printing technique and so on.
When judging a design as good or bad, which aspects do you consider first?
If the users like it or will it be accepted by the targeting market.
From your point of view, what are the responsibilities of a designer for society and environment?
Designers must have a social responsibility. We must think how to improve the society using the design power and we must thing how to make the world a better place by creating good designs to our life.
How do you think the "design field" is evolving? What is the future of design?
Future of design will be brighter and more dynamic I think. Design will meet the needs from many niche markets.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
It could come from a movie I watched, a meal I had, a book I read, a piece of music I listened, and a trip I experienced... from any aspects in my life
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in China currently, but I travel often. I have been living in Scandinavia for over 12 years.Yes, I do cultural heritage influence my design and creativity a lot. I like to mix and merge the different cultural elements together and express them out on my design work. I think difference cultural background and experience does expand my horizon, and made the design richer.
Can you talk a little about your design process?
Research- concept development - designing - showing to colleagues and clients - revision and improvement - production
Can you describe a day in your life?
07:00 Morning exercise 08:00 breakfast 09:00 go to work 11:30 lunch break + music + talk 13:00 -17:30 working 18:00 back home making dinner 19:00 relax and take a walk after dinner 20:00 reading or surfing online23:00 go to bed
Designing can sometimes be a really time consuming task, how do you manage your time?
Some times I forgot time, I can sit still for hours and hours, so being a designer is tough..
Do you work as a team, or do you develop your designs yourself?
Some times alone by myself, some times with my colleagues as a team.
How can people contact you?
through email: yuan@gochina.no or WeChat: am_yuan or through Linkedin: Yuan WuI am on Facebook and Instagram as well

Extended Interview with Yuanyuan Wu

Could you please tell us a bit about your design background and education?
I got bachelor degree of graphic design in China Academy of Art and Master degree of New Media Art at Chalmers University of Technology in Sweden. After that, I went to London and took Art Direction course at the University of the Arts London.
What motivates you to design in general, why did you become a designer?
Since I was a little girl I always like drawing and making art crafts. I wanted to be a designer or an artist since I was very little.
Did you choose to become a designer, or you were forced to become one?
I choose to be a designer, if it's forced to be, I don't think I can carry on that much longer.
What do you design, what type of designs do you wish to design more of?
I work with graphic design, packaging design, digital interface design, and cultural and creative products design etc. I wish to design more of cultural and creative products design.
What should young designers do to become a design legend like you?
A legend takes time :) Honestly, I don't think I am a design legend yet, I think a design legend is the person like Steve Jobs, Zaha Hadid and the art director of MUJI brand Kenya Hara.
What is the value of good design? Why should everyone invest in good design?
A good design can elevate people's life. The development of human society relies on good designs.
What would you design and who would you design for if you had the time?
I would design for things that could make our society better, like products for caring children, designs for public warfare.
What is the dream project you haven’t yet had time to realize?
I want to design and open a creative space where combines café, gym, reading place and exhibiting place where can show and sell good design products. I've thought about the name of the place already :D
What is your secret recipe of success in design, what is your secret ingredient?
Relax and have fun! You become more creative when you are relaxed and feel happy.
Who are some other design masters and legends you get inspired from?
Japanese designer Kenya Hara, Paula Scher, Zaha Hadid, Steve Jobs and Elon Mask.
What are your favorite designs by other designers, why do you like them?
Except the design projects from the above mentioned designers, I also like Scandinavian design team such as Snøhetta's work. Their work is ranging from architecture design to branding design. I like them become their design is very inspirational, chic, functional and aesthetic.
How do you define design, what is design for you?
I think "design" is not simply about designing things, I think it's an important comprehansive ability of observing things, experiencing things and processing things to create something out of it. A good design must be unique and it is the personal understanding and experience from a designer: The inspiration could come from a cup of coffee, a movie, a delicious meal, an adventure or a relationship that the designer has had.
What’s your next design project, what should we expect from you in future?
I am working on the Chinese Zodiac series, I have already started the design for the mouse year 2020.
What’s your ultimate goal as a designer?
To create some designs that could make the society better and let people remember it.
How does design help create a better society?
A lot. As a designer we can do many things to help create a better society. Using design to help refugees, solving social problems, preventing environmental pollutions and creating a harmonious public space etc. I think a designer must have a social responsibility.
Where do you think the design field is headed next?
Design associated with AI, robotics, wearable devices. And designs that reconnect people with the nature, or try to reduce the loneliness and bring warmness to human life.
What is the role of the color, materials and ambient in design?
Conor plays a very important role in my design. I also care about the materials I choose to use for my design projects, I care about the crafts.
What is your favorite color, place, food, season, thing and brand?
Black and red Stockholm Autumn - Coz I was born in Autumn A brand- maybe Apple - during Steve Jobs time period
When you were a little child, was it obvious that you would become a great designer?
I wanted to be an artistic, a painter, I thing childhood dreams influence me a lot. My childhood has never lost its magic, it has never lost its mysterious and it has never lost its drama
What do you think about future; what do you see will happen in thousand years from now?
Unbelievable! The future will beyond my imagination. We could time travel, we could have super nature power. Perhaps we could live as long as we wish and dance with aliens.
Please tell us anything you wish your fans to know about you, your design and anything else?
Reach me by email:yuan@gochina.no I am also on WeChat, Facebook, Instagram and Linkedin.

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