Cristian Carrara

Professional in Graphic Design.

About Cristian Carrara

Cristian Carrara is a graphic designer born in the province of Bergamo, passionate about the arts, combining his work as a visual designer to his passion for travel and photography. Considers himself a citizen of the world, he visit different parts of the world learning about different cultures and styles. His work has been oriented towards the essentiality and the study of forms that aim at simplicity, always trying to insert a meaning and a message in his works. After graduating in Graphic Design, he attended the Degree in Architecture at the Politecnico di Milano but left to continue his work as a Visual Designer. In this context, he first approached the publishing world and then the world of website design.

  • Winner of Graphic Design Award.
  • Specialized in Graphic Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Graphic
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Long Live Brunello Corporate Identity

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Interview with Cristian Carrara

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
I studied graphic design in high school but my dream was to become an architect, for this reason, after graduating, I enrolled at the Faculty of Architecture of the Polytechnic of Milan but after a few years of study and work at architectural studios my artistic vein and my propensity in Communication Design has led me to abandon my career as an architect, focusing on graphics and communication, always finding good feedback with clients who have always given me motivation to continue this path with the utmost commitment, always trying to improve my skills In this compound. To this day I do not consider this as a job but a beautiful game. Playing with graphics and communication gives me a lot of satisfaction.
Can you tell us more about your company / design studio?
I work for an architectural firm in Bergamo that also deals with publishing and the creation of cultural events and workshops. My job, within the studio, is to create communication graphics for events, logos, videos, websites and social network management.
What is "design" for you?
For me design is an art form created by people for people. A way to make everything better around us.
What kinds of works do you like designing most?
The logos because inside them, even if with simple and minimal shapes, manage to contain an infinite number of messages, as if they were a poem. And also websites, because they are digital architectures with rooms, corridors and doors ... immaterial places designed for people.
What is your most favorite design, could you please tell more about it?
There are too many, I could not define a particular one, each one, if done well, with the right measure between usability and harmony, has its beauty.
What was the first thing you designed for a company?
A poster for an event. It was a blank sheet, I had no materials, I had nothing, just the idea of the company of what I should have communicated. From that blank sheet I started designing the logo of the event and from there it all started so I would say that the first thing was to design a logo.
What is your favorite material / platform / technology?
I do not want to do as those who say that the pencil is the best means, everyone has their means, the import is the use that is made of it. I prefer the computer, obviously, many programs are essential for my work even if sometimes the pencil still remains among the tools I use.
When do you feel the most creative?
During the night, when I would like to sleep but my brain has other programs.
Which aspects of a design do you focus more during designing?
Usability, communication skills and ease of understanding by the final public, then take these ingredients and give them a harmonious and captivating shape.
What kind of emotions do you feel when your designs are realized?
This is very difficult to explain, it's like seeing something immaterial, which before was just a blurred image in your mind, taking shape, entering the real world and becoming something tangible. A bit like having a child I suppose.
What makes a design successful?
Being simple but full of meaning, not redundant, useful and able to excite.
When judging a design as good or bad, which aspects do you consider first?
There is not a good or bad design, there is only a right or wrong design. If design is an end in itself, if it is made just to be beautiful but has no usability, if it does not convey emotions, if it has no character and if it does not contain any messages then it is a wrong design.
From your point of view, what are the responsibilities of a designer for society and environment?
Design is a great responsibility towards society and the environment. Today we are used to thinking about the environment and to people. If we take into consideration the design of the past, these things were not taken into consideration, this thought did not exist, but today we know that everything that human beings create affects our lives and the environment. Design must set an example for everyone.
How do you think the "design field" is evolving? What is the future of design?
Improve our lives and the earth more and more. I repeat, a design that is an end in itself, that does not promote anything new, is a wrong design.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
I haven't attended any exhibitions yet but I hope to be in the next of A' Design Award.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Traveling, traveling always gives me new ideas. I love traveling, I love being curious and always discovering new things, new worlds, new cultures. When I travel the world I never miss an opportunity to look around for new inspiration for my graphics.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
I would call it a minimal style. I have always been inspired by Apple's graphics, by its simple and clean communication, I do not say that I succeed but I aspire to that. My approach is to take away all the superfluous. Coat the message with a clean and essential graphic, or at least that's what I hope.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in a small provincial town in the Bergamo area but I consider myself a citizen of the world. Internet and travel allow me to feel part of everything but I am proud of being Italian, I consider it the home of good design and I like to feel part of something as great as Italian culture.
How do you work with companies?
I try to understand what they want to convey and work closely with them, giving my creativity to achieve the result according to my thinking.
What are your suggestions to companies for working with a designer? How can companies select a good designer?
A good designer is someone who gets by with little by creating something extraordinary, usable and understandable.
Can you talk a little about your design process?
I always start by taking inspiration from other works by other Graphic Designers, a bit to not copy and a little to see the trend of the moment and see what others are doing, then I start to set my idea, I create drafts, I delete, I start again from scratch over and over again, I do some "exercise for example" as I call them with people who are close to me to see if they are on the right path, if the message arrives and if basically they like my idea, then I create the final project, I look at it, I don't like it, I'm not convinced, but the time has now expired and I have to deliver the work. Result, millions of drafts, one final job.
What are 5 of your favorite design items at home?
Light design, more even vintage. I like so much the Flos design (Parentesi, Toio and the 265...a must). I like so much the Juicy Salif of Alessi by Stark and the Red and Blue Chair by Rietveld.
Can you describe a day in your life?
I get up very late in the morning, I'm not an early riser. I arrive at my studio around 9.30am and prepare coffee for everyone, after a moment of conviviality I go to my desk and start my daily "game" until 7pm when it's time to go home. Obviously during the day there are many moments in which I get up from the sacrivania to enjoy a moment in the garden, in the sun, walk in the meadow while I think about the next step of my work or play with the dog of the studio, so much my brain never comes off entirely from design. in the evening at home or with friends except when I have some imminent delivery, then I go to bed and my brain starts to create, keeping me awake almost all night, even for this late arrival at office.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
I still consider myself a young designer without pearls but I would be happy if someone wanted to give me some. There is always something to learn.
From your perspective, what would you say are some positives and negatives of being a designer?
As far as my field is concerned, Communication Design has a very important role for society, the way in which it communicates can affect many people and this is a great responsibility that I consider a positive thing, but also negative if done badly. There are many positive aspects to being a designer. Being able to express one's creativity through something tangible is a great privilege. I have nothing negative to say for now.
What is your "golden rule" in design?
Do something useful first and then make it beautiful. This is the golden rule transmitted to me by my mentor to whom I always try to refer
What skills are most important for a designer?
For a Graphic Designer: communicate best with as little as possible.
Which tools do you use during design? What is inside your toolbox? Such as software, application, hardware, books, sources of inspiration etc.?
In my toolbox certainly can't miss a computer, better if a Mac with good graphics creation programs like Illustrator, first for me, then Photoshop and others, but also the pencil never fails.
Designing can sometimes be a really time consuming task, how do you manage your time?
I am a great procrastinator, first the duty and then the pleasure don't do much for me. I spend time thinking of having to do that particular thing without actually doing it, entertaining myself with anything and then, a few days before the deadline, with the maximum anxiety, I turn on the computer and the idea comes to me.
How long does it take to design an object from beginning to end?
It depends a lot on the period, sometimes a few hours, others take days and days to arrive at a solution.
What is the most frequently asked question to you, as a designer?
Can you please reduce this photo to me in web format? I'm kidding ... but not too much!
What was your most important job experience?
I believe it was the creation of a touchscreen multimedia platform for a museum. I was asked for a simple list database to browse to create in two weeks. I disregarded the client's expectations by creating a real virtual exhibition with images, videos, moving graphics, music and much more in 6 months of work but with so much customer satisfaction. I believe it is fairer to interpret what the customer wants rather than giving him exactly what he asks for.
Who are some of your clients?
Among my clients there is an art and culture magazine that paginates, a cultural center of which I created and manage the website and a non-profit association for which I design posters and brochures for events. A winery for which I am designing the website and others...
What are your future plans? What is next for you?
Continue to play as graphic designer and improve my synthesis skills more and more, or maybe else, I don't know, for now I think this although maybe I'd like to spend my life traveling the world.
Do you work as a team, or do you develop your designs yourself?
I usually design alone in the concept phase but I also like team work very much, I like to compare myself with other creatives even though I often make my ideas stand out a lot.
Do you have any works-in-progress being designed that you would like to talk about?
Some are currently creating a new website that will be published shortly. Stay tuned!
How can people contact you?
Contact me on Facebook (@CristianCarrara) or Instagram (@ikanlive) or by emailing me at ikanlive@gmail.com

Extended Interview with Cristian Carrara

Could you please tell us a bit about your design background and education?
I studied graphic design in high school but my dream was to become an architect, for this reason, after graduating, I enrolled at the Faculty of Architecture of the Polytechnic of Milan but after a few years of study and work at architectural studios without graduating, returning to being a Graphic Designer following my most artistic vein.
What motivates you to design in general, why did you become a designer?
My propensity in Communication Design has led me to abandon my career as an architect, focusing on graphics and communication, always finding good feedback with clients who have always given me motivation to continue this path with the utmost commitment, always trying to improve my skills In this compound. To this day I do not consider this as a job but a beautiful game. Playing with graphics and communication gives me a lot of satisfaction.
Did you choose to become a designer, or you were forced to become one?
My biggest dream was to be an architect, but in my journey the Graphics has always thrilled me more and more, becoming my job so i choose to become a Graphic Designer.
What do you design, what type of designs do you wish to design more of?
Essentially everything related to Communication Graphics but I love to design logos and websites.
What should young designers do to become a design legend like you?
I do not yet consider myself a design legend, there is still much and more to learn. The only advice I can give is to always engage in thinking that one's work must be done for people and not for themselves.
What distinguishes between a good designer and a great designer?
Good design satisfies the creator, great design satisfies the world.
What makes a good design a really good design, how do you evaluate good design?
A simple but full of meaning, not redundant, useful and able to excite is a really good design.
What is the value of good design? Why should everyone invest in good design?
The value of a good design for me must be its usability unit to a harmonic form that can also give an emotion. Investing in good design means investing in a more beautiful future in which to live surrounded by beautiful things and give creatives the chance to express themselves and make their ideas tangible
What would you design and who would you design for if you had the time?
I would very much like to invest my time creating graphics for communications but also websites and logos capable of interacting and expressing a message to the world.
What is the dream project you haven’t yet had time to realize?
A network of graphics that can work remotely but in synergy for the creation of graphics and communication, one day I hope to be able to create one
What is your secret recipe of success in design, what is your secret ingredient?
The enthusiasm also for small things without discerning between more or less important projects, all the projects are important and must be done at best.
Who are some other design masters and legends you get inspired from?
I'm not one who takes individual designers as an example, I get inspired by everything, even not concerning design.
What are your favorite designs by other designers, why do you like them?
I love the Juicy Salif by Philip Starck. I like it for its simplicity in its form while remaining very usable with a touch of irony.
What is your greatest design, which aspects of that design makes you think it is great?
For the moment I believe the Long Live Brunello Corporate Identity logo for its simplicity of form that still manages to convey its function, its message.
How could people improve themselves to be better designers, what did you do?
Believing in their abilities, always, without being discouraged and always striving to achieve the best result by thinking first of all of the people who will see / use that object before they themselves.
If you hadn’t become a designer, what would you have done?
I would have liked to become an architect or be a theater actor, I tried both ways in my life path.
How do you define design, what is design for you?
For me design is an art form created by people for people. A way to make everything better around us.
What helped you to become a great designer?
The desire to always do better always thinking that every project, even the smallest, had its own dignity.
What were the obstacles you faced before becoming a design master?
The difficulty of making others understand that mine was a serious job anyway, that there was always reasoning, research, method and time behind.
What’s your next design project, what should we expect from you in future?
Some are currently creating a new website that will be published shortly. Stay tuned!
What people expect from an esteemed designer such as yourself?
I believe a product of high creative and intellectual level, I hope to be able to live up to my expectations, I will do my best!
How does design help create a better society?
Design is a great responsibility towards society and the environment. Today we are used to thinking about the environment and to people. If we take into consideration the design of the past, these things were not taken into consideration, this thought did not exist, but today we know that everything that human beings create affects our lives and the environment. Design must set an example for everyone.
What are you currently working on that you are especially excited about?
A new website. I love design websites because they are digital architectures with rooms, corridors and doors ... immaterial places designed for people.
Which design projects gave you the most satisfaction, why?
The Long Live Brunello logo it was an excellent proof of my ability well rewarded by customer satisfaction and for having received the prize Golden A' Design Award 2019, a great impulse to continue to do better and on this path
What would you like to see changed in design industry in the coming years?
Much more attention to the environment with the use of recyclable materials coming from renewable sources.
How long does it take you to finalize a design project?
It depends a lot on the period, sometimes a few hours, others take days and days to arrive at a solution.
When you have a new design project, where do you start?
I always start by taking inspiration from other works by other Graphic Designers, a bit to not copy and a little to see the trend of the moment and see what others are doing, then I start to set my idea, I create drafts, I delete, I start again from scratch over and over again, I do some "exercise for example" as I call them with people who are close to me to see if they are on the right path, if the message arrives and if basically they like my idea, then I create the final project, I look at it, I don't like it, I'm not convinced, but the time has now expired and I have to deliver the work. Result, millions of drafts, one final job.
What is your life motto as a designer?
Do something useful first and then make it beautiful. This is the golden rule transmitted to me by my mentor to whom I always try to refer.
Do you think design sets the trends or trends set the designs?
Good question. Both in my opinion. There are designs that set the trend and others that follow it and neither option is considered less important than the other.
What is the role of technology when you design?
As a Graphic Designer, the technology in my work plays a fundamental role, now without a computer, laptop, smartphone or other I could not do the job I do
What is the role of the color, materials and ambient in design?
Color, materials and environments make each design unique and the choice of each of them permanently affects the perception of what is being created.
What do you wish people to ask about your design?
First of all I hope that nobody ever asks me anything about the meaning of my design or it would mean that I was not good at my job as a communicator. however, it would be interesting to receive questions about the method, how I got there and how I developed the idea.
When you see a new great design or product what comes into your mind?
I am happy that someone has imagined, thought and created something beautiful for the world in which I live and feel hope for the human race and its good creative potential as opposed to the destructive ones.
Who is your ideal design partner? Do you believe in co-design?
I believe in co-design, unfortunately I haven't yet found a soul mate, professionally speaking.
Which people you interacted had the most influence on your design?
My greatest mentors were two people to whom I will always be grateful, my boss and the art director of the magazine I work for, they were very patient with me and they raised me professionally.
How did you develop your skills as a master designer?
Working, working and working trying to always do everything in the best and most professional way possible, especially alongside experts who have had the passion to teach me many things
Irrelative of time and space, who you would want to meet, talk and discuss with?
I have not yet decided with whom, there are really too many with whom I would like to exchange a few words irrelative of time and space.
How do you feel about all the awards and recognition you had, is it hard to be famous?
For now I have received only one prize, I hope so much not the only one. If you start from the first moment to do everything for the best, step by step, it's less difficult than it may seem.
What is your favorite color, place, food, season, thing and brand?
I love yellow, I like my badroom/office (wherever it is in the world in the future), I like so much Lasagne in winter times. I really don't have a favourite thing or brand.
Please tell us a little memoir, a funny thing you had experienced as a designer?
A classic: a thousand drafts, small hours to work and then ... the customer chooses the first draft, the one you didn't like even as much as it was sketched.
What makes your day great as a designer, how do you motivate yourself?
Greetings to my dog before leaving home, a look at that old billboard on the road and a piece of chocolate in his pocket.
When you were a little child, was it obvious that you would become a great designer?
I liked to draw a lot, I was the only one who designed the chimneys straight on the roofs of the houses, but since I only drew those, everyone told me that I should be an architect. However, I am very happy to do a job in which I can express my abilities.
What do you think about future; what do you see will happen in thousand years from now?
I am optimistic, I believe that humanity will go on in the best way, perhaps falling again, again and again but I can see a beautiful future and for more people than it is for a few today.

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