Claudia Perle

Good in Culinary Art Design.

About Claudia Perle

The fabrication of food supplements of BIOBEE follows strict rules, like: no alcohol, no artifical additives, colorants, nor taste smoother or artificial emulgiers in BIOBEE's ampoules and other bee products. Stay in nature without loosing the effectiveness and work with the potential that everyone has is the central idea. Take this potential and work with it! Make the best out of it -of nature - of the product - of the person - of the situation!

  • Winner of Culinary Art Design Award.
  • Specialized in Culinary Art Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Culinary Art
Api Boost Drinking Ampoule

Api Boost Drinking Ampoule

Culinary Art Design


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Interview with Claudia Perle

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
Well my background is the alternativ medicine so called naturopathy. When you understand what your value is, how you create it and why. It makes it much easier to advocate for yourself and stand your ground. This is always the beginning of a challenging journey whether in medicine or in another field.
Can you tell us more about your company / design studio?
BIOBEE Health Consulting is a family-owned company located in the municipality Switzerland. Myself, Claudia Perle, I am a naturopath, who has already worked also in China. I am the second generation. My mother, Brigitta Stucki, a nutrition consultant and founder of this company. We are working with the main objective to market bee products in the Health Care as a lifestyle companion. Behind this is an experience of more than 25 years in the field of natural resources. As the name suggests, BIOBEE places special emphasis on "products" of bees. As mother-daughter duo we have been fascinated for years by the performance and the products of the bee beekeeping and also because of their professional background knowledge and the positive experiences of their importance for our life aspects.
What is "design" for you?
To bring the need, your personal sense of aesthetics and natural respect into line for our presence. Great design is a limitless art form and I've tried to express and be drawn to it. Time and again it has the power to remind us that, more than the differences that divide us, it's our similarities that bind us.
What is your most favorite design, could you please tell more about it?
Hold on to your power... It's possible to be respectful, collegial and even a little coddling without giving away your power. So for me that is the starting point where new design finds its way. Than every work, design is my most favorite one at the time.
When do you feel the most creative?
When I am under pressure and have the need. Know what your goals are, but allow for diversions and spontaneity along the way. Intension coupled with flexibility is a powerful combination.
Which aspects of a design do you focus more during designing?
Functionality, clarity and pureness with colour. Do things that unleash the inner child. Things that put a huge, goofy smile on your face. That this and turn it into the position you need.
What kind of emotions do you feel when you design?
It's impossible to newer make mistakes, but if you trust your instincts and stay true to what consistent with your beliefs, those mistakes will rarely translate to regret. So again stay open, self-reflected and focused on your work.
What kind of emotions do you feel when your designs are realized?
Mentoring in any form is a powerful tool. It doesn't matter where we may be in our careers, there is always someone who could benefit from ones experience and advice, including myself. So I triy to keep my mind, feelings and awareness wide open.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Italy, Bozen in March 2019 for Apitherapy. The next big one will be Apimondia in September in Canada.
How do you work with companies?
We look for common aspects and improve what we can do best out of each potential. So both sides have advantages of this connection.
Can you talk a little about your design process?
In 2010/11 we start to relauch our design. We wanted to have a design which represent a healthy lifestyle without pointing of a special need or healthy disability. So we stared with our cartons for ampoules. Than in 2015 the new product Arthro Elast were developed. After this we were going on with the capsules doses, where we replaced PET and opted for carton boxes. Finally we got to Api Boost.
Can you describe a day in your life?
As we are often on exhibitions and travelling around the world we are lucky to see different kinds of designs. Most important for me and us are colours. They open the doors into different worlds.
Could you please share some pearls of wisdom for young designers? What are your suggestions to young, up and coming designers?
Develop your own strategy with an open mind and great empathy for this world and your special customer. Be reflected and stay open minded.
How long does it take to design an object from beginning to end?
sometime a few weeks upto a few years. Everything is possible. Maybe we have an idea right now but than the process stops and later it continous.
Who are some of your clients?
Pharmacy Harrods London (UK), Kulm Pharmacy or BIO Natur (whole sale store) in St. Moritz (CH), bio-apo.de online-Pharmacy (Germany), Apitherapy-Pharmacy Marktapotheke in Alpirsbach (Germany), Prof. Prof. Dr. Mathias Kunth (environmental medicine in Germany and worldwide active)
How can people contact you?
Over the homepage www.biobee.eu, exhibitions and courses or news papers.

Extended Interview with Claudia Perle

Could you please tell us a bit about your design background and education?
I am an independent entrepreneur. So therefor if you follow your mission, you better think beyond boundaries. So I had to acquire the facilities and combain this with our own alignment of Biobee as a family business.
What motivates you to design in general, why did you become a designer?
My motivation as product manager is to express our corporate identity in a product. When we have an idea and we cannot find a suitable concept we start to develop our own. This is always the beginning of a challenging journey for Biobee and myself.
Did you choose to become a designer, or you were forced to become one?
Neighter nor. Our product, philosophy and responsibility lead us in our work and goal.
What makes a good design a really good design, how do you evaluate good design?
Curiosity. I learned from a good family member the importance of curiosity and I am still learing. Learing how to really listen and ask questions is a skill that allows you to keep growing.
What are your favorite designs by other designers, why do you like them?
Nature's wildflowers. For them no mountain is too high nor valley too low or sea to deep. They can grow in the most unreal places with great intensive colors with the great goal to attract for the next generation.
What is your greatest design, which aspects of that design makes you think it is great?
For me design is a form of expression. In the best way it touches your senses and boost them. For me every little thing has its own beauty, which has to be discovered with attentiveness.
How could people improve themselves to be better designers, what did you do?
Curiosity. I learned from a good family member the importance of curiosity and I am still learning. Learning how to really listen and ask questions is a skill that allows you to keep growing and finding a balance of innovative design with its own uniqueness and the love to express this.
Who helped you to reach these heights, who was your biggest supporter?
My family and the work in a team of critical minded people with the goal to achieve a better state of being.
What’s your ultimate goal as a designer?
I adore anything with a statement or a designation of origin. Inspiration comes through life’s experiences.
What is your favorite color, place, food, season, thing and brand?
Colors of nature, ancient meaningful places e.g. Nazca in Peru, be open for good food because nothing goes deeper and comes closer to your smallest unit of your body - your cells. So be aware of this.
What makes your day great as a designer, how do you motivate yourself?
Leave your evil twin in bed and get up. Creating something out of nothing.
What do you think about future; what do you see will happen in thousand years from now?
We are in the blink of an eye in time. Life continous in what form? Time will bring it out.
Please tell us anything you wish your fans to know about you, your design and anything else?
Practice attentiveness. Treat it with care and develop your goals with value.

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