Srinivasulu Reddy

Good in Toy Design.

About Srinivasulu Reddy

Srinivasulu Reddy, founder and CEO of Skykrafts Aerospace, a startup building drones and drone infrastructure for applications in agriculture, forestry, research and emergencies. Drones encompass all aspects of engineering besides design and artistic elements, this calls for a team of professionals working in iterations till the drone works the part and looks the part. Popular open source projects and tools in the domain have cut the time to market, therefore embracing open source ecosystem and building a community around commercial drones is seen as a healthy way to develop drones.

  • Winner of Toy Design Award.
  • Specialized in Toy Design.
  • Original Design.
  • Creative, Diligent and Innovative.
  • All Designs
  • Toy
ahaDRONE Kit Cardboard Drone

ahaDRONE Kit Cardboard Drone

Toy Design


Good Design Deserves Great Recognition

Discover A' Design Award, World's Largest Design Accolade.

Learn More

Interview with Srinivasulu Reddy

Could you please tell us more about your art and design background? What made you become an artist/designer? Have you always wanted to be a designer?
At Skykrafts Aerospace we build consumer drones, drones encapsulate all disciplines of engineering including design engineering. Being a product person, I am exited to make products that bring great user experience, therefore design and engineering are a part of the process that I am exited about.
Can you tell us more about your company / design studio?
Skykrafts Aerospace makes consumer drones for applications in agriculture, forestry and research applications.
What kinds of works do you like designing most?
Functional machines like drone and robots made using corrugated board and 3D printed components as a structural material, this combination accommodates iterations even in user-usage phase, which bring the end user into the design act.
What is your most favorite design, could you please tell more about it?
The corrugated paper board used to make ahaDRONE is my most favourite design. We reengineered corrugated technology and made paperboard fit for aerospace structures.
What is your favorite material / platform / technology?
I have taken a liking for corrugated board and 3D printed medium.
From your point of view, what are the responsibilities of a designer for society and environment?
Well made products are expected to be sought after by many, it is very important that designers focus on sustainability as their creations are made in large numbers.
How do you think the "design field" is evolving? What is the future of design?
Although end user has always been part of the design, it was never as apparent as it is now, desktop 3D printing and corrugated engineering puts the end user right in the middle of design and engineering process.
When was your last exhibition and where was it? And when do you want to hold your next exhibition?
Bangalore Tech Summit was our last exhibition, we would be exited to showcase at CES.
Where does the design inspiration for your works come from? How do you feed your creativity? What are your sources of inspirations?
Anything from automobiles to coffee mugs, although good designs inspire me and earns my respect for the designer, it’s the bad designs that bring urgency to the motivation.
How would you describe your design style? What made you explore more this style and what are the main characteristics of your style? What's your approach to design?
My style is objective-subjective, I find this approach mental-energy efficient, my approach is to do that, which fulfils the objective and responds subjectively.
Where do you live? Do you feel the cultural heritage of your country affects your designs? What are the pros and cons during designing as a result of living in your country?
I live in india, for me every design begins and ends for it’s own sake, it is it’s own genesis and creation, what we call heritage would have once had it's own genesis and creations, having one creation influence another adds a lot of baggage, it would steal the purity of purpose of design and creation, India is a pandora box of culture and heritage, which is a testament that many creations have dodged their predecessors, therefore it is easy for me to stay away from all influences.
Can you talk a little about your design process?
It all starts with a clear objective, this clarity defines the very purpose of effort. I design and at some point brush the whole thing away, and re-design all over, I iterate this way several times.
What are 5 of your favorite design items at home?
1) Foldable bamboo computer desk 2) Mini cane chair 3) Polo neck t-shirts in general
Can you describe a day in your life?
I start working as soon I get up, while I use the first couple of hours of the day to prepare myself for the rest of the day, I use this time to address mental-energy demanding tasks such as designing and writing, some clarity would have dawned upon me by the time I am ready for the day.
From your perspective, what would you say are some positives and negatives of being a designer?
It’s not a job, but if you are skilful enough you can earn a living by being a designer.
Designing can sometimes be a really time consuming task, how do you manage your time?
First couple of hours of my day are crucial to my design, this is the time I find most energetic and creative, what appears to be spent on daily chores, but in reality is spent on the most creative activities such as designing and writing it provides me the slow think time, probably the most productive time of my day.
Who are some of your clients?
End users of our designs include graduate students, educational institutes and recreational drone users.
What are your future plans? What is next for you?
We will continue to engineer corrugated technology, explore the applications of the resultant boards in aerospace and other applications.
Do you have any works-in-progress being designed that you would like to talk about?
At least two other flying machines are in the making, we also have an underwater drone, a rover and a robotic arm. We are also working on few concepts such as telescope, microscope and weaving machine. It would be interesting to design these and make them available as do-it-yourself kits that can be made using cardboard, simple electronic, and 3D printed parts.

Extended Interview with Srinivasulu Reddy

Could you please tell us a bit about your design background and education?
At Skykrafts Aerospace we build consumer drones, drones encapsulate all disciplines of engineering including design engineering. Being a product person, I am exited to make products that bring great user experience, therefore design and engineering are a part of the process that I am exited about.
What motivates you to design in general, why did you become a designer?
Skykrafts Aerospace makes consumer drones for applications in agriculture, forestry and research applications.
What do you design, what type of designs do you wish to design more of?
Functional machines like drone and robots made using corrugated board and 3D printed components as a structural material, this combination accommodates iterations even in user-usage phase, which bring the end user into the design act.
What should young designers do to become a design legend like you?
The corrugated paper board used to make ahaDRONE is my most favourite design. We reengineered corrugated technology and made paperboard fit for aerospace structures.
What makes a good design a really good design, how do you evaluate good design?
I have taken a liking for corrugated board and 3D printed medium.
What is your greatest design, which aspects of that design makes you think it is great?
Well made products are expected to be sought after by many, it is very important that designers focus on sustainability as their creations are made in large numbers.
How could people improve themselves to be better designers, what did you do?
Although end user has always been part of the design, it was never as apparent as it is now, desktop 3D printing and corrugated engineering puts the end user right in the middle of design and engineering process.
If you hadn’t become a designer, what would you have done?
Bangalore Tech Summit was our last exhibition, we would be exited to showcase at CES.
How do you define design, what is design for you?
Anything from automobiles to coffee mugs, although good designs inspire me and earns my respect for the designer, it’s the bad designs that bring urgency to the motivation.
Who helped you to reach these heights, who was your biggest supporter?
My style is objective-subjective, I find this approach mental-energy efficient, my approach is to do that, which fulfils the objective and responds subjectively.
What helped you to become a great designer?
I live in india, for me every design begins and ends for it’s own sake, it is it’s own genesis and creation, what we call heritage would have once had it's own genesis and creations, having one creation influence another adds a lot of baggage, it would steal the purity of purpose of design and creation, India is a pandora box of culture and heritage, which is a testament that many creations have dodged their predecessors, therefore it is easy for me to stay away from all influences.
What’s your next design project, what should we expect from you in future?
It all starts with a clear objective, this clarity defines the very purpose of effort. I design and at some point brush the whole thing away, and re-design all over, I iterate this way several times.
What’s your ultimate goal as a designer?
1) Foldable bamboo computer desk 2) Mini cane chair 3) Polo neck t-shirts in general
What people expect from an esteemed designer such as yourself?
I start working as soon I get up, while I use the first couple of hours of the day to prepare myself for the rest of the day, I use this time to address mental-energy demanding tasks such as designing and writing, some clarity would have dawned upon me by the time I am ready for the day.
What are you currently working on that you are especially excited about?
It’s not a job, but if you are skilful enough you can earn a living by being a designer.
How long does it take you to finalize a design project?
First couple of hours of my day are crucial to my design, this is the time I find most energetic and creative, what appears to be spent on daily chores, but in reality is spent on the most creative activities such as designing and writing it provides me the slow think time, probably the most productive time of my day.
What is the role of technology when you design?
End users of our designs include graduate students, educational institutes and recreational drone users.
What is the role of the color, materials and ambient in design?
We will continue to engineer corrugated technology, explore the applications of the resultant boards in aerospace and other applications.
When you see a new great design or product what comes into your mind?
At least two other flying machines are in the making, we also have an underwater drone, a rover and a robotic arm. We are also working on few concepts such as telescope, microscope and weaving machine. It would be interesting to design these and make them available as do-it-yourself kits that can be made using cardboard, simple electronic, and 3D printed parts.

By clicking Sign-Up, you are opting to receive promotional emails from A' Design Awards, World Design Rankings, World Design Consortium and Designers.Org You can update your preferences or unsubscribe any time.

You are now at the right step

Join Designers.org & Start Promoting Your Design Worldwide.

Create an Account